{"id":28393,"date":"2023-08-29T11:11:23","date_gmt":"2023-08-29T11:11:23","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/micro-influencers-para-garnier\/"},"modified":"2024-02-16T10:53:41","modified_gmt":"2024-02-16T10:53:41","slug":"micro-influencers-para-garnier","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/micro-influencers-para-garnier\/","title":{"rendered":"Micro Influencers para Garnier"},"content":{"rendered":"

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MICRO INFLUENCER<\/p>\n

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Caso de \u00e9xito
<\/tt-underline> Agua micelar limpiadora Garnier<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb110px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb custom_padding=\u00bb||0px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

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En 2023, con motivo del mes del orgullo, Garnier<\/a> lanz\u00f3 su agua micelar limpiadora con un nuevo dise\u00f1o: la bandera arco iris. Quer\u00edan intensificar su rol como aliados y enviar un mensaje contundente en uno de sus productos m\u00e1s vendidos.<\/p>\n

Para dar a conocer esta edici\u00f3n especial, Garnier quer\u00eda rodar un anuncio publicitario. Nuestra misi\u00f3n era encontrar a los influencers perfectos que representaran el orgullo y la misi\u00f3n de la marca que es \u00abcelebrar TODOS los tipos de piel, incluidos TODOS LOS G\u00c9NEROS, TODAS LAS RAZAS, TODAS LAS EDADES Y TODAS LAS ORIENTACIONES SEXUALES\u00bb.<\/p>\n

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El match perfecto de influencers<\/h2>\n<\/div>\n
Elegimos a Paula, Antony y Nardos para esta campa\u00f1a. Forman parte de la comunidad LGBTQI+ o son orgullosos aliados. Su experiencia previa delante de una c\u00e1mara profesional era perfecta para este tipo de creaci\u00f3n de contenidos. Antony es bailar\u00edn profesional, Paula particip\u00f3 en el programa de televisi\u00f3n \u00abPrince Charming\u00bb y Nardos trabaja como modelo.<\/div>\n
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El eslogan de la campa\u00f1a era \u00abQUITA TU MAQUILLAJE, NO TU ORGULLO\u00bb y el v\u00eddeo se public\u00f3 en TikTok, Pinterest y todas las plataformas de redes sociales de Meta.<\/div>\n
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Aqu\u00ed puedes echar un vistazo al spot comercial que creamos:<\/div>\n
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<\/tt-underline> COMP\u00c1RTELO EN<\/h1>\n

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Para el mes del orgullo Garnier lanz\u00f3 su agua micelar limpiadora con un nuevo dise\u00f1o. Para darlo a conocer, seleccionamos a influencers que participaron en un spot publicitario que se public\u00f3 en las redes sociales.<\/p>\n","protected":false},"author":46,"featured_media":27406,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[249],"project_tag":[1214,1212,379,378,590,1213,653],"class_list":["post-28393","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-es","project_tag-agua-micelar-limpiadora","project_tag-garnier-es","project_tag-influencer-campaign-es","project_tag-influencer-marketing-es","project_tag-influencer-marketing-case-study-es","project_tag-mes-del-orgullo","project_tag-micro-influencers-es"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/28393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/comments?post=28393"}],"version-history":[{"count":3,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/28393\/revisions"}],"predecessor-version":[{"id":33589,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/28393\/revisions\/33589"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media\/27406"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media?parent=28393"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_category?post=28393"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_tag?post=28393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}