{"id":29156,"date":"2024-07-02T01:33:21","date_gmt":"2024-07-02T01:33:21","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-influencers-para-ultradolce-de-garnier\/"},"modified":"2024-07-02T10:19:00","modified_gmt":"2024-07-02T10:19:00","slug":"nano-influencers-para-ultradolce-de-garnier","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/nano-influencers-para-ultradolce-de-garnier\/","title":{"rendered":"Nano Influencers para Garnier Ultradolce Carbone Magnetico"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#FF4E00″ background_image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00bb custom_padding=\u00bb67px|0px|67.1875px|0px|false|false\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb3%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ text_font=\u00bbRoboto|500||on|||||\u00bb text_text_color=\u00bb#353740″ text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||19px|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb hover_enabled=\u00bb0″ locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

NANO INFLUENCERS<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.21.0″ text_font=\u00bb||||||||\u00bb header_font=\u00bbRoboto|900||on|||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb50px\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb|||\u00bb animation_style=\u00bbfade\u00bb hover_enabled=\u00bb0″ header_font_size_last_edited=\u00bboff|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

Caso de \u00e9xito
\n<\/tt-underline>GARNIER ULTRADOLCE CARBONE MAGNETICO<\/h1>\n

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A principios de 2023, iniciamos una colaboraci\u00f3n con Garnier<\/a> para amplificar el awareness y aumentar el compromiso de los consumidores para su gama de productos para el cabello Ultradolce Carbone Magnetico en el mercado italiano. La gama constaba de una rutina de cuidado del cabello integral de 4 SKU: champ\u00fa, acondicionador, mascarilla y champ\u00fa s\u00f3lido, todos dise\u00f1ados para eliminar eficazmente las impurezas al mismo tiempo que proporcionan una hidrataci\u00f3n profunda al cabello seco.<\/p>\n

\n 180 nano influencers probaron los 4 productos Garnier Ultradolce Carbone Magnetico<\/strong>
\n <\/h2>\n

Para este proyecto, aprovechamos el poder del influencer marketing, seleccionamos a 180 nano influencers de nuestra comunidad de consumidores TRND,<\/a> quienes eran mujeres que incorporaban regularmente champ\u00fa y mascarilla para el cabello en su rutina de cuidado del cabello. Estas influencers, que se convirtieron en expertas de la marca Garnier, jugaron un papel crucial en el impulso de la campa\u00f1a.<\/p>\n

\n 2 grupos de embajadores para lograr los objetivos de Garnier<\/strong>
\n <\/h2>\n

El escuadr\u00f3n de influencers se dividi\u00f3 en dos grupos para un enfoque estrat\u00e9gico. Al primer grupo se le proporcion\u00f3 el kit de cuidado del cabello en sus hogares y se le encarg\u00f3 generar contenido genuino y de alta calidad en las redes sociales para generar ruido online. El segundo grupo compr\u00f3 el producto y se le dio la responsabilidad de escribir valoraciones y rese\u00f1as convincentes en la p\u00e1gina de producto de Amazon, as\u00ed como generar contenido generado por el usuario (UGC) en las redes sociales. Ambos grupos deb\u00edan destacar los beneficios de los productos en todo el contenido creado.<\/p>\n

\n Contenidos y rese\u00f1as sobresalientes para educar y atraer a los consumidores italianos<\/strong>
\n <\/h2>\n

\n Losembajadores<\/a> subrayaron los efectos purificantes y humectantes duraderos y efectivos del producto en su contenido compartido en Instagram y TikTok. En total, publicaron 284 piezas de contenido, que contribuyeron a m\u00e1s de 2.9M de impresiones potenciales en las redes sociales. Centr\u00e1ndose en TikTok, los 119 videos publicados obtuvieron 1.4M de impresiones. Adem\u00e1s, Garnier recibi\u00f3 resultados incre\u00edbles en Amazon, con 80 rese\u00f1as positivas y una calificaci\u00f3n general de 4.1\/5.<\/span>\n <\/p>\n

\n

\u201cTiene un olor muy bueno y el cabello se mantiene limpio durante m\u00e1s de 2 d\u00edas para todas aquellas personas, que como yo, tienen piel grasa y puntas secas. Despu\u00e9s de un par de usos puedo decir que el producto es realmente bueno y lo recomiendo.\u201d- <\/i>Review de nano influencer en Amazon<\/span><\/p>\n<\/blockquote>\n

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\n COMP\u00c1RTELO<\/strong>
\n <\/h2>\n

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Colaboramos con Garnier para dar a conocer su gama de productos capilares Ultradolce Carbone Magnetico en Italia e impulsar la interacci\u00f3n con los consumidores. <\/p>\n","protected":false},"author":19,"featured_media":28948,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[249],"project_tag":[380,379,378,590,588],"class_list":["post-29156","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-es","project_tag-case-study-es","project_tag-influencer-campaign-es","project_tag-influencer-marketing-es","project_tag-influencer-marketing-case-study-es","project_tag-nano-influencers-es"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/29156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/comments?post=29156"}],"version-history":[{"count":16,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/29156\/revisions"}],"predecessor-version":[{"id":38053,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/29156\/revisions\/38053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media\/28948"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media?parent=29156"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_category?post=29156"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_tag?post=29156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}