{"id":34383,"date":"2024-03-19T15:10:44","date_gmt":"2024-03-19T15:10:44","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-micro-macro-influencers-para-apetina\/"},"modified":"2024-04-05T09:51:44","modified_gmt":"2024-04-05T09:51:44","slug":"nano-micro-macro-influencers-para-apetina","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/nano-micro-macro-influencers-para-apetina\/","title":{"rendered":"Nano, Micro & Macro Influencers para Apetina"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#FF4E00″ background_image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00bb custom_padding=\u00bb67px|0px|67.1875px|0px|false|false\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb3%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ text_font=\u00bbRoboto|500||on|||||\u00bb text_text_color=\u00bb#353740″ text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||19px|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

NANO, MICRO & MACRO INFLUENCERS<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.21.0″ text_font=\u00bb||||||||\u00bb header_font=\u00bbRoboto|900||on|||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb50px\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb|||\u00bb animation_style=\u00bbfade\u00bb header_font_size_last_edited=\u00bboff|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Caso de \u00e9xito
\n<\/tt-underline>APETINA DE ARLA FOODS<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb110px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-50px||||false|false\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text quote_border_color=\u00bb#FF4E00″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb quote_font=\u00bbRoboto|300|on||||||\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb custom_padding=\u00bb||4px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

\n

Durante <\/span>el <\/span>verano<\/span> de 2023, <\/span>Territory<\/span> Influence ayud\u00f3 a<\/span> <\/span><\/span>Arla<\/span> <\/span>Foods<\/span><\/span><\/a>, <\/span>reconocida<\/span> <\/span>marca<\/span> <\/span>l\u00e1ctea<\/span>, a <\/span>alcanzar<\/span> <\/span>sus<\/span> <\/span>objetivos <\/span>estrat\u00e9gicos <\/span>para el producto<\/span> <\/span><\/span>Apetina<\/span><\/span><\/a>, un <\/span>queso blanco <\/span>Mediterraneo <\/span>en <\/span>forma <\/span>de <\/span>dados<\/span>.<\/span> <\/span>Buscaban <\/span>aumentar <\/span>la <\/span>notoriedad <\/span>de <\/span>marca, <\/span>generar<\/span> <\/span>contenidos <\/span>de calidad en las redes sociales (Facebook, Instagram, y <\/span>TikTok<\/span>) e <\/span>incrementar <\/span>las ventas <\/span>de <\/span>Apetina<\/span>.<\/span> <\/span>Adem\u00e1s, la educaci\u00f3n<\/span> <\/span>sobre el producto<\/span> era<\/span> un aspecto central<\/span> a<\/span> tener en cuenta,<\/span> <\/span>ya que las carcter\u00edsticas de Apetina<\/span> <\/span>deb\u00edan<\/span> mostrarse<\/span> tanto<\/span> <\/span>online<\/span> <\/span>como<\/span> en<\/span> recomendaciones<\/span> offline.<\/span><\/span> <\/span><\/p>\n

 <\/p>\n<\/div>\n

\n
\n

Un<\/span> fuerte<\/span> concepto<\/span> creativo<\/span> fue<\/span> clave<\/span> para<\/span> alcanzar<\/span> los objetivos<\/span><\/span> <\/span><\/span><\/span><\/span><\/strong><\/h2>\n

Fue entonces<\/span> <\/span>cuando<\/span> <\/span>desde<\/span> Territory Influence<\/span> ideamos<\/span> una<\/span> campa\u00f1a<\/span> <\/span>centrada<\/span> en las<\/span> pruebas<\/span> del producto<\/span> y la creaci\u00f3n<\/span> de contenidos<\/span> online.<\/span> <\/span>Nos<\/span> apoyamos<\/span> en un fuerte<\/span> <\/span>concepto<\/span> creativo<\/span> que<\/span> <\/span>resaltara<\/span> las caracter\u00edsticas<\/span> principales<\/span> del producto<\/span>, <\/span>logrando<\/span> que<\/span> <\/span>Apetina<\/span> entrara<\/span> en el<\/span> top of mind<\/span> de los consumidores<\/span> <\/span>con<\/span> un<\/span> sencillo<\/span> gesto.<\/span> La<\/span> forma<\/span> de<\/span> dados<\/span> de<\/span> Apetina nos di\u00f3<\/span>\u00a0la pista y as\u00ed<\/span> <\/span>surgi\u00f3<\/span> \u00ab<\/span><\/strong><\/span>T<\/strong>ira<\/span> tus<\/span> dados<\/span>,<\/span> \u00a1<\/span>sabor<\/span> garantizado<\/span>!<\/span><\/strong>\u00ab<\/strong>.<\/span><\/span> <\/span>Creamos<\/span> <\/span>un<\/span> da<\/span>do<\/span> <\/span>que<\/span> <\/span>inclu\u00eda<\/span> un<\/span> QR<\/span> con<\/span> una<\/span> receta<\/span> en<\/span> cada<\/span> una de sus<\/span> 6 caras. Un <\/span>plato<\/span> que<\/span> realizar<\/span> <\/span>con<\/span> el<\/span> sabor<\/span> y<\/span> la<\/span> practicidad<\/span> de<\/span> Apetina,<\/span> mostrando<\/span> lo<\/span> f\u00e1cil<\/span> <\/span>que<\/span> <\/span>era<\/span> de servir. As\u00ed que <\/span>lo siguiente<\/span> <\/span>era<\/span> <\/span>retar<\/span> a<\/span> los<\/span> influencers<\/span> a recrear<\/span> <\/span>esas<\/span> <\/span>recetas<\/span> y<\/span> compartir<\/span> c\u00f3mo <\/span>lo<\/span> <\/span>hac\u00edan<\/span> <\/span>en<\/span> sus<\/span> redes<\/span> sociales<\/span> con<\/span> el<\/span> hashtag<\/span> <\/span>#<\/span>TiraTusDadosApetina<\/span>.<\/span> Porque<\/span> tirando<\/span> <\/span>unos<\/span> <\/span>dados de Apetina<\/span>,<\/span> \u00a1<\/span>cualquier<\/span> <\/span>plato<\/span> <\/span>mejora<\/span>!<\/span><\/span> <\/span><\/span><\/p>\n

<\/span><\/p>\n

100 creadores<\/span> de contenido<\/span> para<\/span> impulsar a Apetina<\/span> <\/span><\/span> <\/span><\/span><\/strong><\/h2>\n

<\/span><\/span><\/span><\/span><\/span><\/strong><\/h2>\n

Un<\/span> excelente<\/span> engagement rate<\/span> que<\/span> demuestra<\/span> la<\/span> gran calidad de los UGC<\/span><\/span> <\/span><\/span> <\/span><\/span> <\/span><\/span><\/strong><\/h2>\n

En cuanto a los 70 nano influencers, con 570 contenidos publicados consiguieron alcanzar m\u00e1s de 2.8M de impresiones de marca. Se trata de un resultado elevado que demuestra el gran engagement que estos perfiles son capaces de conseguir online.<\/span> <\/span><\/p>\n

Los resultados de los 30 micro & macro influencers son igualmente asombrosos. Con 120 contenidos entre reels e stories, se lograron +740K impresiones en Instagram. Tambi\u00e9n para ellos, la tasa de engagement es impresionante: 5,9%.<\/span> <\/span><\/p>\n

<\/blockquote>\n
\n

\u201cUna<\/span> campa\u00f1a<\/span> <\/span>con<\/span> un<\/span> concepto<\/span> creativo<\/span> diferenciador<\/span> <\/span>y muy acertado<\/span> <\/span>en<\/span> dos<\/span> atributos<\/span> principales<\/span> de<\/span> la<\/span> marca<\/span> y<\/span> el<\/span> producto: el formato y la versatilidad de uso.\u201d<\/span><\/span> Ainhoa<\/span> Barrondo<\/span>,<\/span> Dtra<\/span>.<\/span> Marketing<\/span> Arla<\/span> Foods<\/span><\/span><\/span><\/em><\/p>\n<\/blockquote>\n

 <\/p>\n

Desliza hacia abajo para descubrir los KPI.<\/p>\n

<\/span><\/p>\n<\/div>\n<\/div>\n

[\/et_pb_text][et_pb_video _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb max_width=\u00bb80%\u00bb module_alignment=\u00bbcenter\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb src=\u00bbhttps:\/\/www.youtube.com\/watch?v=ci0RRHJ2CnY\u00bb src_webm=\u00bbhttps:\/\/www.youtube.com\/watch?v=ci0RRHJ2CnY\u00bb sticky_enabled=\u00bb0″][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbFun Fact Section\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#252422″ custom_margin=\u00bb-126px|||||\u00bb custom_padding=\u00bb110px||50px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_4,1_4,1_4,1_4″ admin_label=\u00bbFun Fact\u00bb _builder_version=\u00bb4.21.0″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb60px||40px|||\u00bb animation_style=\u00bbzoom\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_zoom=\u00bb10%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_number_counter title=\u00bbImpresiones Online\u00bb number=\u00bb3.9M\u00bb percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.21.0″ title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_number_counter title=\u00bbContenidos\u00bb number=\u00bb690″ percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.21.0″ title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_number_counter title=\u00bbAlcance Offline\u00bb number=\u00bb9.291″ percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.21.0″ title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb animation_style=\u00bbzoom\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_number_counter title=\u00bbMicro & Macro Influencers Engagement Rate \u00bb number=\u00bb5.9″ _builder_version=\u00bb4.21.0″ title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtt-black\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_font_size=\u00bb35px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

COMP\u00c1RTELO EN<\/h1>\n

[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/www.linkedin.com\/\u00bb url_new_window=\u00bbon\u00bb button_text=\u00bbLinkedin\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_color=\u00bb#FF4E00″ button_border_width=\u00bb8px\u00bb button_border_color=\u00bb#FF4E00″ button_border_radius=\u00bb0px\u00bb button_font=\u00bbRoboto|700|||||||\u00bb button_icon=\u00bb$||divi||400″ button_icon_color=\u00bb#ffffff\u00bb button_on_hover=\u00bboff\u00bb custom_margin=\u00bb-21px|||||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Arla Foods buscaba aumentar la notoriedad de marca, generar contenidos de calidad en las redes sociales e incrementar las ventas de Apetina.<\/p>\n","protected":false},"author":19,"featured_media":34399,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[225],"project_tag":[1648,1649,1572,590,1650],"class_list":["post-34383","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-alimentos-bebidas","project_tag-campana-de-influencer-marketing","project_tag-ejemplo-de-campana-de-influencers","project_tag-el-exito-del-influencer-marketing","project_tag-influencer-marketing-case-study-es","project_tag-nano-influencers-micro-influencers-macro-influencers-es"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/34383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/comments?post=34383"}],"version-history":[{"count":10,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/34383\/revisions"}],"predecessor-version":[{"id":35101,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/34383\/revisions\/35101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media\/34399"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media?parent=34383"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_category?post=34383"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_tag?post=34383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

En el offline, se lograron 9.291 contactos a trav\u00e9s de<\/span> pruebas de producto<\/a> y recomendaciones. Los influencers tambi\u00e9n dieron su opini\u00f3n sobre el producto, y el 100% recomienda la marca.<\/span> <\/span><\/p>\n

Lanzamos<\/span> <\/span> una<\/span> convocatoria<\/span> en<\/span> <\/span> nuestra<\/span> plataforma<\/span><\/span> trnd.es<\/span><\/span><\/a>, una <\/span>comunidad<\/span> <\/span>con<\/span> <\/span>cientos<\/span> de<\/span> miles<\/span> de<\/span> consumidores<\/span> <\/span>en<\/span> toda<\/span> Europa<\/span>,<\/span> dispuestos a<\/span> convertirse<\/span> en<\/span> embajadores<\/span> de la marca.<\/span> Cuidadosamente, se seleccionaron<\/span> 70 nano influencers<\/span> y 30 micro & macro influencers,<\/span> <\/span>quienes<\/span>\u00a0se consideraban <\/span>amantes<\/span> <\/span>de los<\/span> <\/span>quesos<\/span> y<\/span> declaraban<\/span> <\/span>que<\/span> <\/span>era<\/span> una compra habitual en sus hogares.<\/span> Los embajadores<\/span> <\/span>recibieron<\/span> los dados<\/span> de queso<\/span> <\/span>Apetina<\/span> <\/span>en casa y<\/span> los<\/span> probaron<\/span> <\/span>en<\/span> difer<\/span>entes<\/span> <\/span>recetas<\/span>.<\/span> Documentaron<\/span> <\/span>su<\/span> <\/span>prueba<\/span> <\/span>del<\/span> producto<\/span> con<\/span> fotos<\/span> y<\/span> v\u00eddeos<\/span> de alta calidad<\/span>,<\/span> que luego<\/span> <\/span>publicaron<\/span> <\/span>en<\/span> <\/span>sus<\/span> perfiles<\/span> sociales<\/span>. <\/span>Adem\u00e1s<\/span>,<\/span> dieron<\/span> <\/span>a probar<\/span> <\/span>Apetina<\/span> y comentaron<\/span> <\/span>su<\/span> <\/span>experiencia con amigos<\/span> y familiares,<\/span> compartiendo su<\/span> opini\u00f3n positiva.<\/span><\/span> <\/span><\/p>\n