{"id":34639,"date":"2024-03-22T11:50:09","date_gmt":"2024-03-22T11:50:09","guid":{"rendered":"https:\/\/www.territory-influence.com\/?post_type=project&p=34639"},"modified":"2024-05-13T10:02:39","modified_gmt":"2024-05-13T10:02:39","slug":"macro-influencers-para-beevine-elixir","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/macro-influencers-para-beevine-elixir\/","title":{"rendered":"Macro Influencers para Beevine Elixir"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#FF4E00″ background_image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00bb custom_padding=\u00bb67px|0px|67.1875px|0px|false|false\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb3%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ text_font=\u00bbRoboto|500||on|||||\u00bb text_text_color=\u00bb#353740″ text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||19px|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

MACRO INFLUENCERS<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.21.0″ text_font=\u00bb||||||||\u00bb header_font=\u00bbRoboto|900||on|||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb50px\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb|||\u00bb animation_style=\u00bbfade\u00bb header_font_size_last_edited=\u00bboff|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Caso de \u00e9xito
\n<\/tt-underline>BEEVINE ELIXIR DE APIVITA<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb110px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-50px||||false|false\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text quote_border_color=\u00bb#FF4E00″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb quote_font=\u00bbRoboto|300|on||||||\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb custom_padding=\u00bb||4px|||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

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Apivita<\/span><\/a> es una empresa que ofrece soluciones naturales y eficaces de belleza para rostro, cuerpo y cabello, todas ellas derivadas de los potentes productos de la abeja, la poderosa flora griega y potenciado por \u201ccosmetolog\u00eda\u201d verde de vanguardia. <\/span> <\/span><\/p>\n

A finales de 2023, Apivita buscaba potenciar el awareness de su gama de tratamiento antiedad <\/span>Beevine Elixir<\/span><\/a>, en su relanzamiento en Espa\u00f1a. Estos productos ayudan a recuperar el equilibrio del col\u00e1geno de una piel joven. Creamos entonces una estrategia de influencer marketing para aumentar el conocimiento del producto dentro de la audiencia target, mediante la difusi\u00f3n de contenido creativo y de calidad en redes sociales, educando sobre los beneficios del producto y sus ingredientes, as\u00ed como d\u00f3nde comprarlos.<\/span> <\/span><\/p>\n

 <\/p>\n<\/div>\n

\n
\n

8 macro <\/span>influencers<\/span>, <\/span>nuestras<\/span> <\/span>embajadoras<\/span> <\/span>Apivita<\/span><\/span> <\/span><\/span><\/span><\/span><\/span><\/strong><\/h2>\n

<\/span><\/span><\/span><\/span><\/span><\/strong><\/h2>\n

+34.7M <\/span>de impresiones<\/span> <\/span>para<\/span> <\/span>Beevine<\/span> Elixir<\/span><\/span> <\/span><\/span><\/span><\/strong><\/h2>\n

<\/span><\/p>\n

<\/blockquote>\n
\n

\u00ab\u00a1Me <\/span>encanta! <\/span>El<\/span> efecto<\/span> <\/span>lift<\/span> <\/span>se<\/span> <\/span>nota<\/span> <\/span>a los<\/span> minutos de<\/span> aplicarla. <\/span>Gracias<\/span> <\/span>por<\/span> <\/span>vuestra<\/span> <\/span>recomendaci\u00f3n<\/span>.<\/span>\u00ab<\/span><\/span> <\/span> – Follower<\/span><\/span><\/span><\/em><\/p>\n<\/blockquote>\n

 <\/p>\n

Desliza hacia abajo para descubrir los KPI.<\/p>\n

<\/span><\/p>\n<\/div>\n<\/div>\n

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COMP\u00c1RTELO EN<\/h1>\n

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Creamos una campa\u00f1a de influencer marketing para Apivita para aumentar la notoriedad de su gama de tratamientos antiedad Beevine Elixir en Espa\u00f1a.<\/p>\n","protected":false},"author":19,"featured_media":34632,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[18],"project_tag":[380,590,1618,589,812,817,735],"class_list":["post-34639","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty","project_tag-case-study-es","project_tag-influencer-marketing-case-study-es","project_tag-influencers-es","project_tag-las-mejores-campanas-de-influencer-marketing-ejemplos","project_tag-macro-influencer-es","project_tag-macro-influencers-es-2","project_tag-the-best-influencer-campaigns-es"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/34639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/comments?post=34639"}],"version-history":[{"count":10,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/34639\/revisions"}],"predecessor-version":[{"id":35092,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/34639\/revisions\/35092"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media\/34632"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media?parent=34639"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_category?post=34639"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_tag?post=34639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

Al culminar<\/span> <\/span>la<\/span> <\/span>activaci\u00f3n,<\/span> <\/span>los 31 contenidos<\/span> <\/span>publicados<\/span> <\/span>en<\/span> formato<\/span> Reels<\/span> y<\/span> Stories<\/span> <\/span>en<\/span> Instagram<\/span>,<\/span> as\u00ed <\/span>como<\/span> <\/span>un<\/span> <\/span>video<\/span> en<\/span> TikTok<\/span>,<\/span> alcanzaron<\/span> +1.1M<\/span> de<\/span> impresiones<\/span> org\u00e1nicas.<\/span> <\/span>Los<\/span> mejores<\/span> contenidos<\/span> <\/span>fueron<\/span> <\/span>potenciados<\/span> <\/span>con<\/span> <\/span>paid<\/span> <\/span>media<\/span>,<\/span> llevando<\/span> las<\/span> <\/span>impresiones<\/span> totales<\/span> a<\/span> <\/span>+34.7M<\/span> (un<\/span> 115% vs.<\/span> <\/span>el<\/span> <\/span>objetivo<\/span> inicial<\/span>).<\/span> <\/span>Cabe<\/span> <\/span>destacar<\/span> <\/span>que<\/span> <\/span>los<\/span> <\/span>reels<\/span> <\/span>tuvieron<\/span> <\/span>un<\/span>\u00a0<\/span><\/span>engagement rate<\/span><\/span><\/a> <\/span> promedio del<\/span> 3%.<\/span><\/span> <\/span><\/p>\n

Para impactar en el target de la marca (mujeres de entre 40 y 55 a\u00f1os), seleccionamos a 8 macro influencers mujeres quienes generaban contenido relacionado con lifestyle (<\/span>@davinia.torresc<\/span><\/a>), family (<\/span>@7paresdekatiuskas<\/span><\/a>, <\/span>@ambartxu<\/span><\/a>), cuidado de la piel (<\/span>@martamasi5<\/span><\/a>, <\/span>@anita_farma<\/span><\/a>, <\/span>@parafarmaciagilvela<\/span><\/a>), y tambi\u00e9n fashion (<\/span>@cristinacerqueiras<\/span><\/a>, <\/span>@sheilaconde<\/span><\/a>). Cada una de ellas recibi\u00f3 un kit en sus casas con los productos de la nueva l\u00ednea de Beevine Elexir y deb\u00edan compartir en sus perfiles videos creativos, mostrando los beneficios y propiedades de los productos.<\/span> <\/span><\/p>\n