{"id":34688,"date":"2024-04-05T09:37:46","date_gmt":"2024-04-05T09:37:46","guid":{"rendered":"https:\/\/www.territory-influence.com\/?post_type=project&p=34688"},"modified":"2024-04-05T09:37:51","modified_gmt":"2024-04-05T09:37:51","slug":"macro-influencers-para-laboratorios-ern","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/macro-influencers-para-laboratorios-ern\/","title":{"rendered":"Macro Influencers para Laboratorios ERN"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#FF4E00″ background_image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00bb custom_padding=\u00bb67px|0px|67.1875px|0px|false|false\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb3%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ text_font=\u00bbRoboto|500||on|||||\u00bb text_text_color=\u00bb#353740″ text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||19px|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

MACRO INFLUENCERS<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.21.0″ text_font=\u00bb||||||||\u00bb header_font=\u00bbRoboto|900||on|||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb50px\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb|||\u00bb animation_style=\u00bbfade\u00bb header_font_size_last_edited=\u00bboff|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Caso de \u00e9xito
\n<\/tt-underline>ASTENOLIT DE LABORATORIOS ERN<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb110px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-50px||||false|false\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text quote_border_color=\u00bb#FF4E00″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb quote_font=\u00bbRoboto|300|on||||||\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb custom_padding=\u00bb||4px|||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

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En 2023<\/span> nos<\/span> <\/span> unimos<\/span> <\/span> con<\/span> <\/span><\/span>Laboratorios<\/span> ERN<\/span><\/span><\/a> en<\/span> Espa\u00f1a<\/span> <\/span>para<\/span> <\/span>aumentar<\/span> <\/span>la notoriedad<\/span> y<\/span> la consideraci\u00f3n<\/span> <\/span>de<\/span> <\/span>su<\/span> <\/span>f\u00f3rmula<\/span> vitam\u00ednica<\/span> <\/span>Astenolit<\/span> <\/span>Dinamic<\/span><\/span><\/a> <\/span>con<\/span> <\/span>el<\/span> <\/span>objetivo<\/span> <\/span>de<\/span> <\/span>alcanzar<\/span>nuevos<\/span> consumidores<\/span>.<\/span> Este<\/span> <\/span>complemento<\/span> <\/span>alimenticio<\/span> <\/span>contribuye<\/span> a<\/span> disminuir<\/span> el<\/span> cansancio y la fatiga,<\/span> <\/span>mientras<\/span> <\/span>mejora<\/span> el rendimiento f\u00edsico y mental.<\/span><\/span> <\/span><\/p>\n

<\/span><\/p>\n<\/div>\n

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Tras <\/span>12 d\u00edas<\/span> <\/span>de <\/span>utilizarlo, <\/span>las influencers<\/span> <\/span>compartieron<\/span> <\/span>su<\/span> <\/span>experiencia<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/h2>\n

El equipo de <\/span>creadoras de contenido<\/span><\/a> generaron un primer pack de stories anunciando que iban a comenzar a tomar Astenolit y tras 12 d\u00edas, publicaron 1 Reels y otro set de stories contando c\u00f3mo lo preparaban y compartiendo su experiencia y los beneficios observados. Las embajadoras destacaron que experimentaron tener m\u00e1s energ\u00eda (f\u00edsica y mental), ser m\u00e1s productivas, experimentar un mejor estado de \u00e1nimo, acabar el d\u00eda menos cansadas (y disfrutar m\u00e1s haciendo deporte, jugando con sus hijos, trabajando…).<\/span> <\/span><\/p>\n

<\/span><\/p>\n

+1.8M <\/span>de personas<\/span> <\/span>alcanzadas<\/span> <\/span>con el<\/span> <\/span>contenido<\/span> <\/span>de Astenolit<\/span><\/span><\/span><\/span><\/span><\/strong><\/h2>\n

Gracias a <\/span>los 24 contenidos <\/span>publicados <\/span>por las <\/span>influencers<\/span> en los que mostraron c\u00f3mo han <\/span>recuperado energ\u00eda gracias a <\/span>Astenolit<\/span> <\/span>Dinamic<\/span>,<\/span> se<\/span> ob<\/span>tuvieron<\/span> +68<\/span>4<\/span>k impresiones org\u00e1nicas<\/span> <\/span>con<\/span> un <\/span>engagement<\/span> <\/span>rate<\/span> promedio de 3,7%<\/span>. <\/span>Para aumentar el impacto de la campa\u00f1a, potencia<\/span>mos<\/span> los mejores contenidos con <\/span>paid<\/span> media<\/span>, <\/span>llevando<\/span> las impresiones <\/span>hasta<\/span> +2.7M<\/span> y logrando que +1.8M de usuarios \u00fanicos conozcan <\/span>Astenolit<\/span>.<\/span> <\/span>Adem\u00e1s, <\/span>obtuvimos <\/span>6<\/span>.<\/span>5<\/span>30<\/span> intera<\/span>c<\/span>ciones <\/span>positiv<\/span>a<\/span>s<\/span> <\/span>en los <\/span>contenidos<\/span> <\/span>publicados <\/span>por las creadoras de contenido<\/span>, <\/span>demostrando <\/span>un gran inter\u00e9s por parte de la audiencia.<\/span><\/span>\u00a0<\/span><\/span><\/span><\/p>\n

 <\/p>\n

Desliza hacia abajo para descubrir los KPI.<\/p>\n

<\/span><\/p>\n<\/div>\n<\/div>\n

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COMP\u00c1RTELO EN<\/h1>\n

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Colaboramos con lLaboratorios ERN para aumentar la notoriedad y la consideraci\u00f3n de su f\u00f3rmula vitam\u00ednica Astenolit Dinamic para llegar a nuevos consumidores.<\/p>\n","protected":false},"author":19,"featured_media":34665,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[198],"project_tag":[380,590,1618,589,812,735],"class_list":["post-34688","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-health-care-es","project_tag-case-study-es","project_tag-influencer-marketing-case-study-es","project_tag-influencers-es","project_tag-las-mejores-campanas-de-influencer-marketing-ejemplos","project_tag-macro-influencer-es","project_tag-the-best-influencer-campaigns-es"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/34688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/comments?post=34688"}],"version-history":[{"count":13,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/34688\/revisions"}],"predecessor-version":[{"id":35086,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/34688\/revisions\/35086"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media\/34665"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media?parent=34688"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_category?post=34688"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_tag?post=34688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

El target de la marca eran mujeres mayores de 30 a\u00f1os con vidas activas que sufr\u00edan de estr\u00e9s o fatiga f\u00edsica y\/o mental. Para poder alcanzar esta audiencia, desarrollamos una estrategia de influencer marketing en la que seleccionamos a 4 macro influencers con una audiencia total de 505K seguidores en Instagram: <\/span>@mama_primeriza_en_apuros<\/span><\/a>, <\/span>@mariamchef9<\/span><\/a>, <\/span>@candelaperez<\/span><\/a>\u00a0y<\/span> @vivircongusto<\/span><\/a>. Ellas contaban con perfiles de calidad y relacionados principalmente con un estilo de vida muy activo, creando contenido sobre familia, deporte, lifestyle y gesti\u00f3n de negocios.<\/span> <\/span><\/p>\n