{"id":34970,"date":"2024-04-16T12:20:21","date_gmt":"2024-04-16T12:20:21","guid":{"rendered":"https:\/\/www.territory-influence.com\/?post_type=project&p=34970"},"modified":"2024-04-16T12:24:14","modified_gmt":"2024-04-16T12:24:14","slug":"macro-influencers-para-aqua-beelicious-de-apivita","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/macro-influencers-para-aqua-beelicious-de-apivita\/","title":{"rendered":"Macro Influencers para Aqua Beelicious de Apivita"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#FF4E00″ background_image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00bb custom_padding=\u00bb67px|0px|67.1875px|0px|false|false\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb3%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ text_font=\u00bbRoboto|500||on|||||\u00bb text_text_color=\u00bb#353740″ text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||19px|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

MACRO INFLUENCERS<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.21.0″ text_font=\u00bb||||||||\u00bb header_font=\u00bbRoboto|900||on|||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb50px\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb|||\u00bb animation_style=\u00bbfade\u00bb header_font_size_last_edited=\u00bboff|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Caso de \u00e9xito
\n<\/tt-underline>AQUA BEELICIOUS DE APIVITA<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb110px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-50px||||false|false\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text quote_border_color=\u00bb#FF4E00″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb quote_font=\u00bbRoboto|300|on||||||\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb custom_padding=\u00bb||4px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

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Apivita<\/span><\/a> es una empresa que ofrece soluciones naturales y eficaces de belleza para rostro, cuerpo y cabello, todas ellas derivadas de los potentes productos de la abeja, la poderosa flora griega y potenciado por \u201ccosmetolog\u00eda\u201d verde de vanguardia. <\/span> <\/span><\/p>\n

A principio de 2023, buscaban aumentar el awareness de su nueva l\u00ednea de hidrataci\u00f3n <\/span>Aqua Beelicious<\/span><\/a> durante su lanzamiento en el mercado espa\u00f1ol. Para alcanzar estos objetivos e impactar en el target de la marca (personas entre 18 y 30 a\u00f1os), ideamos una estrategia de influencer marketing que incluy\u00f3 la creaci\u00f3n de contenido creativo y real en TikTok para dar a conocer los productos y educar sobre sus beneficios y propiedades.<\/span> <\/span><\/p>\n

 <\/p>\n<\/div>\n

\n
\n

8 <\/span>macro<\/span> <\/span>influencers <\/span>para impactar <\/span>en <\/span>una <\/span>audiencia<\/span> <\/span>Gen Z y <\/span>Late Millenial<\/span><\/span> <\/span><\/span><\/strong><\/h2>\n

<\/span><\/p>\n

9.215 <\/span>horas <\/span>de <\/span>Apivita<\/span> online<\/span><\/span> <\/span><\/strong><\/h2>\n

Las embajadoras<\/span> de la marca<\/span> <\/span>publicaron<\/span> 8<\/span> contenidos<\/span> en<\/span> TikTok y 3 extras en Instagram<\/span> <\/span>que alcanzaron<\/span> +1.5M de<\/span> impresiones<\/span> org\u00e1nicas. Para <\/span>aumentar<\/span> el<\/span> impacto<\/span> de<\/span> la campa\u00f1a,<\/span> <\/span>incluimos<\/span> <\/span>paid<\/span> media<\/span> en<\/span> los<\/span> mejores<\/span> contenidos<\/span> en TikTok, alcanzando +12.2M de impresiones<\/span> org\u00e1nicas. \u00a1Los <\/span>videos<\/span> <\/span>publicados<\/span> en<\/span> TikTok<\/span> <\/span>se<\/span> <\/span>vieron<\/span> por<\/span> 9.215<\/span> horas<\/span>,<\/span> lo<\/span> que<\/span> equivale<\/span> a 384 d\u00edas enteros!<\/span> <\/span>Y su engagement<\/span> rate<\/span> promedio<\/span> fue de 9.6%.<\/span><\/span> <\/span><\/p>\n

 <\/p>\n

Desliza hacia abajo para descubrir los KPI.<\/p>\n

<\/span><\/p>\n<\/div>\n<\/div>\n

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COMP\u00c1RTELO EN<\/h1>\n

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MACRO INFLUENCERSCaso de \u00e9xito AQUA BEELICIOUS DE APIVITA Apivita es una empresa que ofrece soluciones naturales y eficaces de belleza para rostro, cuerpo y cabello, todas ellas derivadas de los potentes productos de la abeja, la poderosa flora griega y potenciado por \u201ccosmetolog\u00eda\u201d verde de vanguardia. A principio de 2023, buscaban aumentar el awareness de […]<\/p>\n","protected":false},"author":19,"featured_media":35928,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[18],"project_tag":[380,590,1618,589,812,735],"class_list":["post-34970","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty","project_tag-case-study-es","project_tag-influencer-marketing-case-study-es","project_tag-influencers-es","project_tag-las-mejores-campanas-de-influencer-marketing-ejemplos","project_tag-macro-influencer-es","project_tag-the-best-influencer-campaigns-es"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/34970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/comments?post=34970"}],"version-history":[{"count":14,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/34970\/revisions"}],"predecessor-version":[{"id":35949,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/34970\/revisions\/35949"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media\/35928"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media?parent=34970"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_category?post=34970"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_tag?post=34970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

Luego<\/span> de<\/span> una<\/span> exhaustiva<\/span> investigaci\u00f3n de perfiles,<\/span> <\/span>seleccionamos<\/span> a<\/span> 8 macro<\/span> influencers<\/span> mujeres<\/span> <\/span>quienes<\/span> <\/span>ten\u00edan<\/span> <\/span>fuertes<\/span> <\/span>perfiles<\/span> en<\/span> Tik<\/span>Tok<\/span> con<\/span> seguidores<\/span> <\/span>de las generaciones Z<\/a>\u00a0 <\/span> y<\/span> <\/span> Late<\/span> Millenials<\/span>,<\/span> como:<\/span><\/span> @isabrunellii<\/span><\/span><\/a> (8M de seguidores), <\/span><\/span>@luu_sia<\/span><\/span><\/a> (594K seguidores), <\/span><\/span>@babiigv<\/span><\/span><\/a> (278K seguidores), y <\/span><\/span>@roxanazurdo<\/span><\/span><\/a> (369K seguidores). <\/span>Cada <\/span>una <\/span>de ellas<\/span> <\/span>recibi\u00f3<\/span> un<\/span> kit<\/span> en<\/span> sus<\/span> <\/span>casas<\/span> con<\/span> los<\/span> productos<\/span> Aqua Beelicious<\/span> <\/span>y<\/span> deb\u00edan<\/span> compartir<\/span> <\/span>en sus<\/span> <\/span>perfiles<\/span> videos<\/span> creativos<\/span>,<\/span> mostrando<\/span> los<\/span> beneficios<\/span> y<\/span> propiedades<\/span> de<\/span> estos<\/span> <\/span>productos<\/span> <\/span>que fueron formulados<\/span> <\/span>especialmente<\/span> para<\/span> pieles<\/span> j\u00f3venes.<\/span><\/span> <\/span><\/p>\n