{"id":35012,"date":"2024-04-04T09:30:54","date_gmt":"2024-04-04T09:30:54","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/campana-soflow-el-viaje-de-una-marca-de-belleza-hacia-13m-de-reach\/"},"modified":"2024-04-04T09:33:24","modified_gmt":"2024-04-04T09:33:24","slug":"campana-soflow-el-viaje-de-una-marca-de-belleza-hacia-13m-de-reach","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/campana-soflow-el-viaje-de-una-marca-de-belleza-hacia-13m-de-reach\/","title":{"rendered":"Campa\u00f1a So!Flow: El viaje de una marca de belleza hacia 13M de reach."},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#FF4E00″ background_image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00bb custom_padding=\u00bb67px|0px|67.1875px|0px|false|false\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb3%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ text_font=\u00bbRoboto|500||on|||||\u00bb text_text_color=\u00bb#353740″ text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||19px|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

NANO INFLUENCERS<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.21.0″ text_font=\u00bb||||||||\u00bb header_font=\u00bbRoboto|900||on|||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb50px\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb|||\u00bb animation_style=\u00bbfade\u00bb header_font_size_last_edited=\u00bboff|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Caso de \u00e9xito
<\/tt-underline>so!flow de vis plantis<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb54px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text quote_border_color=\u00bb#FF4E00″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb quote_font=\u00bbRoboto|300|on||||||\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb custom_padding=\u00bb||0px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

Tuvimos el placer de colaborar con so!flow de Vis Plantis<\/a>, un reconocido fabricante de productos para el cuidado del cabello, cuyos productos se alinean con el concepto de equilibrio PEH. El objetivo de la campa\u00f1a no solo era aumentar las ventas, sino tambi\u00e9n expandir la visibilidad de la marca en l\u00ednea mediante la generaci\u00f3n de un inter\u00e9s aut\u00e9ntico y la creaci\u00f3n de contenido valioso por parte de los consumidores.<\/p>\n

Nuestra estrategia<\/h2>\n

Movilizaci\u00f3n de Micro Influencers: Colaboramos con 1,000 micro influencers que tienen perfiles influyentes en las redes sociales. Su tarea era crear contenido aut\u00e9ntico que reflejara sus experiencias reales con los productos de so!flow.<\/p>\n

Educaci\u00f3n y Colaboraci\u00f3n: Un elemento clave fue educar a los influencers sobre los beneficios de los productos. Los materiales educativos proporcionados permitieron una comprensi\u00f3n m\u00e1s profunda de los productos y sus propiedades \u00fanicas relacionadas con el concepto de equilibrio PEH.<\/p>\n

An\u00e1lisis y Medici\u00f3n de la Efectividad: El reporte sistem\u00e1tico de las actividades de los influencers y el monitoreo de las reacciones de la comunidad online permitieron un an\u00e1lisis continuo de la efectividad de la campa\u00f1a. Nos enfocamos en las metricas como el engagement<\/a>, alcance y conversi\u00f3n.<\/p>\n

Un alcance total de 13.26M<\/h2>\n

Los resultados de nuestra camapa\u00f1a sobrepasaron todas las expectativas. Los embajadores de la marca publicaron 1.892 piezas de contenido<\/a> \u00fanico, logrando un alcance total de 13.26M<\/strong>. Un impresionante 99% de los participantes en la campa\u00f1a expresaron su disposici\u00f3n a recomendar los productos de so!flow, y el 97% declar\u00f3 su intenci\u00f3n de comprar en el futuro.<\/p>\n

Resumen<\/h2>\n

Gracias al uso estrat\u00e9gico de micro influencers, esta campa\u00f1a permiti\u00f3 a so!flow de Vis Plantis construir una presencia online m\u00e1s s\u00f3lida y fortalecer las relaciones con los clientes. La educaci\u00f3n de los influencers y su compromiso produjeron contenido aut\u00e9ntico y valioso, impactando significativamente en la conciencia de marca y la lealtad del cliente.<\/p>\n

Desliza hacia abajo para descubrir los KPI.<\/p>\n

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\u00bfTe gustar\u00eda dar el siguiente paso y recibir consejos personalizados para tu marca?<\/p>\n

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NANO INFLUENCERSCaso de \u00e9xitoso!flow de vis plantisTuvimos el placer de colaborar con so!flow de Vis Plantis, un reconocido fabricante de productos para el cuidado del cabello, cuyos productos se alinean con el concepto de equilibrio PEH. El objetivo de la campa\u00f1a no solo era aumentar las ventas, sino tambi\u00e9n expandir la visibilidad de la marca […]<\/p>\n","protected":false},"author":35,"featured_media":34914,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[249],"project_tag":[379,378,590,1618,589,653,588,735],"class_list":["post-35012","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-es","project_tag-influencer-campaign-es","project_tag-influencer-marketing-es","project_tag-influencer-marketing-case-study-es","project_tag-influencers-es","project_tag-las-mejores-campanas-de-influencer-marketing-ejemplos","project_tag-micro-influencers-es","project_tag-nano-influencers-es","project_tag-the-best-influencer-campaigns-es"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/35012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/comments?post=35012"}],"version-history":[{"count":4,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/35012\/revisions"}],"predecessor-version":[{"id":35017,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/35012\/revisions\/35017"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media\/34914"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media?parent=35012"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_category?post=35012"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_tag?post=35012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}