{"id":35983,"date":"2024-04-19T08:48:00","date_gmt":"2024-04-19T08:48:00","guid":{"rendered":"https:\/\/www.territory-influence.com\/?post_type=project&p=35983"},"modified":"2024-04-19T09:03:17","modified_gmt":"2024-04-19T09:03:17","slug":"macro-influencers-para-innovage","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/macro-influencers-para-innovage\/","title":{"rendered":"Macro Influencers para Innovage"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#FF4E00″ background_image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00bb custom_padding=\u00bb67px|0px|67.1875px|0px|false|false\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb3%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ text_font=\u00bbRoboto|500||on|||||\u00bb text_text_color=\u00bb#353740″ text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||19px|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

MACRO INFLUENCERS<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.21.0″ text_font=\u00bb||||||||\u00bb header_font=\u00bbRoboto|900||on|||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb50px\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb|||\u00bb animation_style=\u00bbfade\u00bb header_font_size_last_edited=\u00bboff|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Caso de \u00e9xito
\n<\/tt-underline>Innovage de Laboratorios ERN<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb110px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-50px||||false|false\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text quote_border_color=\u00bb#FF4E00″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb quote_font=\u00bbRoboto|300|on||||||\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb custom_padding=\u00bb||4px|||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

\n

Innovage<\/span><\/a> es una innovadora l\u00ednea de nutricosm\u00e9tica creada por los<\/span> Laboratorios ERN<\/span><\/a> que ayuda a conseguir unos resultados visibles y reales. Los nutricosm\u00e9ticos son productos alimenticios que, administrados como complemento de una dieta saludable, poseen determinadas propiedades nutricionales o fisiol\u00f3gicas que afectan favorablemente al aspecto del cabello, las u\u00f1as y la piel, protegi\u00e9ndolos y manteni\u00e9ndolos en buen estado. <\/span> <\/span><\/p>\n

Con el objetivo de aumentar la notoriedad y la consideraci\u00f3n de <\/span>Innovage Piel Col\u00e1geno Plus<\/span><\/a> en el mercado espa\u00f1ol para favorecer el sell-out en farmacias y e-commerce, ideamos una estrategia de influencer marketing especialmente dise\u00f1ada para impactar al target de Innovage. Esta audiencia objetivo eran mujeres mayores de 35 a\u00f1os que buscaban recuperar el estado natural de su piel. <\/span> <\/span><\/p>\n<\/div>\n

\n
\n


3 <\/span>creadoras<\/span> <\/span>de<\/span> <\/span>contenido<\/span> <\/span>profesionales<\/span> <\/span>fueron<\/span> <\/span>seleccionadas<\/span> <\/span>para<\/span> <\/span>alcanzar<\/span> <\/span>los objetivos<\/span><\/span><\/span>
<\/strong><\/h2>\n

Su misi\u00f3n era generar contenido creativo en Instagram comunicando la importancia de cuidar nuestra belleza interior y c\u00f3mo lo podemos lograr al incorporar Innovage a la vida diaria. Crearon as\u00ed un reel y dos sets de stories cada una, mostrando su rutina y las actividades que realizaban mientras incorporaban Innovage a su estilo de vida en su d\u00eda a d\u00eda. Adem\u00e1s, hicieron un excelente trabajo comunicando los beneficios y el valor diferencial del producto.<\/span><\/p>\n

<\/span><\/p>\n

1.5M <\/span>de<\/span> <\/span>usuarios \u00fanicos<\/span> <\/span>impactados<\/span><\/span>
<\/strong><\/h2>\n

Al finalizar la campa\u00f1a, l<\/span>os 12 contenidos creados por las <\/span>creadoras de contenidos profesionales<\/span> lograron<\/span> +48<\/span>5K<\/span> impresiones org\u00e1nicas<\/span> y 3.9<\/span>52<\/span> <\/span>click<\/span>s<\/span> en<\/span> el<\/span> <\/span>enlace<\/span> <\/span>que redireccionaba <\/span><\/span>a<\/span> la web de <\/span>Innovage<\/span>.<\/span><\/span> <\/span>Para ampliar el alcance de los UGC, aplicamos <\/span>paid<\/span> media <\/span>boost<\/span> a los mejores contenidos,<\/span> potenciando los resultados: <\/span>las impresiones totales de la campa\u00f1a llegaron a <\/span>+1.6M (<\/span>+25% vs objetivo inicial)<\/span> impactando en 1.5M de usuarios \u00fanicos. Adem\u00e1s, se lograron<\/span> +5k interacciones<\/span> <\/span>positivas<\/span> (<\/span>likes<\/span>, comentarios y guardados)<\/span> de sus seguidores.<\/span><\/span>\u00a0<\/span>
<\/span><\/p>\n

Desliza hacia abajo para descubrir los KPI.<\/p>\n

<\/span><\/p>\n<\/div>\n<\/div>\n

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COMP\u00c1RTELO EN<\/h1>\n

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Dise\u00f1amos una estrategia de influencers espec\u00edfica para Innovage para aumentar el awareness del producto en Espa\u00f1a, impulsando las ventas tanto online como en farmacias.<\/p>\n","protected":false},"author":19,"featured_media":35964,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[198],"project_tag":[380,379,378,590,1618,589,735],"class_list":["post-35983","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-health-care-es","project_tag-case-study-es","project_tag-influencer-campaign-es","project_tag-influencer-marketing-es","project_tag-influencer-marketing-case-study-es","project_tag-influencers-es","project_tag-las-mejores-campanas-de-influencer-marketing-ejemplos","project_tag-the-best-influencer-campaigns-es"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/35983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/comments?post=35983"}],"version-history":[{"count":18,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/35983\/revisions"}],"predecessor-version":[{"id":36027,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/35983\/revisions\/36027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media\/35964"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media?parent=35983"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_category?post=35983"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_tag?post=35983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

3 macro influencers fueron las <\/span>beauty ambassadors<\/span><\/a> seleccionadas para ayudar a Innovage a alcanzar sus metas: <\/span>@paulacamaros<\/span><\/a> (230K seguidores), <\/span>@aishawari<\/span><\/a> (245K seguidores), y <\/span>@jessiekass<\/span><\/a> (330K seguidores) tienen perfiles enfocados en contenido sobre beauty, lifestyle y wellness; adem\u00e1s de contar con un elevado porcentaje de p\u00fablico espa\u00f1ol. <\/span> <\/span><\/p>\n