{"id":36704,"date":"2024-06-03T07:19:12","date_gmt":"2024-06-03T07:19:12","guid":{"rendered":"https:\/\/www.territory-influence.com\/?post_type=project&p=36704"},"modified":"2024-06-03T07:19:13","modified_gmt":"2024-06-03T07:19:13","slug":"nano-micro-influencers-para-salus","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/nano-micro-influencers-para-salus\/","title":{"rendered":"Nano & Micro Influencers para Salus"},"content":{"rendered":"

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NANO & MICRO INFLUENCERS<\/p>\n

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Caso de \u00e9xito
\n<\/tt-underline>KINDERVITAL POR SALUS<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb110px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-50px||||false|false\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text quote_border_color=\u00bb#FF4E00″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb quote_font=\u00bbRoboto|300|on||||||\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb custom_padding=\u00bb||4px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

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A mediados de 2023, nos unimos a <\/span>Salus<\/span><\/a>, reconocida empresa por sus productos medicinales naturales, para realizar una campa\u00f1a de influencer marketing para su producto <\/span>Salus Kindervital<\/span><\/a> en Espa\u00f1a. <\/span>Este delicioso complemento alimenticio contiene una serie de nutrientes vitales como el calcio y la vitamina D que ayudan a los ni\u00f1os en su normal crecimiento, as\u00ed como desarrollo de los huesos y un normal mantenimiento del sistema inmunol\u00f3gico.<\/span> <\/span><\/p>\n

Los objetivos de Salus eran aumentar la visibilidad de Salus Kindervital, as\u00ed como educar acerca del modo de uso y los beneficios que aporta al consumirlo. La audiencia objetivo eran personas entre 30 a 40 a\u00f1os con hijos menores de 11 a\u00f1os que les interesaba que sus hijos tengan una alimentaci\u00f3n sana y nutritiva, y que valoran los productos que tienen ingredientes naturales.<\/span> <\/span><\/p>\n

 <\/p>\n<\/div>\n

\n
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300 <\/span>ni\u00f1os<\/span> <\/span>menores <\/span>de <\/span>11<\/span> <\/span>a\u00f1os<\/span> <\/span>probaron<\/span> <\/span>Salus<\/span> <\/span>Kindervital<\/span><\/span> <\/span> <\/span><\/strong><\/h2>\n

Los elegidos <\/span>recibieron un pack<\/span><\/a> que conten\u00eda una mochila, el producto y un folleto con informaci\u00f3n detallada del producto, c\u00f3mo tomarlo y sus principales beneficios. Los invitamos a probar Salus Kindervital y publicar sus experiencias en las redes sociales, explicando c\u00f3mo este producto ayuda a sus hijos a permanecer sanos y con energ\u00eda.<\/span> <\/span><\/p>\n

 <\/p>\n

Mas <\/span>de <\/span>2.6M de impresiones online para potenciar <\/span>el awareness<\/span> <\/span>del producto<\/span><\/span> <\/span><\/strong><\/h2>\n

Al finalizar la campa\u00f1a, los embajadores de Salus destacaron el sabor del producto, con el 90% de ellos asegurando que recomendar\u00eda el producto a su entorno:<\/span> <\/span><\/p>\n

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\u201cMe<\/span> parece<\/span> <\/span>un<\/span> complemento<\/span> interesante<\/span> <\/span>para <\/span> esos<\/span> momentos<\/span> en<\/span> los<\/span> <\/span>que los ni\u00f1os<\/span> <\/span>necesitan<\/span> un aporte <\/span> extra<\/span> <\/span>ya sea porque<\/span> <\/span>han<\/span> estado<\/span> malitos<\/span>.<\/span> A <\/span> mi<\/span> hijo<\/span> le<\/span> gusta<\/span> mucho<\/span> su sabor y cuando<\/span> <\/span>se<\/span> <\/span>lo toma<\/span> <\/span>dice que<\/span> le<\/span> da<\/span> <\/span>energ\u00eda<\/span> <\/span>de<\/span> <\/span>Ninja<\/span> <\/span>,<\/span> \u00a1<\/span>as\u00ed<\/span> que<\/span> todos<\/span> <\/span>contentos<\/span> <\/span>!<\/span> <\/span>\u00ab<\/span> –<\/span> Rese\u00f1a de Amazon<\/span><\/span> <\/span><\/em><\/p>\n<\/blockquote>\n

Desliza hacia abajo para descubrir los KPI.<\/p>\n

<\/span><\/p>\n<\/div>\n<\/div>\n

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COMP\u00c1RTELO EN<\/h1>\n

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NANO & MICRO INFLUENCERSCaso de \u00e9xito KINDERVITAL POR SALUS A mediados de 2023, nos unimos a Salus, reconocida empresa por sus productos medicinales naturales, para realizar una campa\u00f1a de influencer marketing para su producto Salus Kindervital en Espa\u00f1a. Este delicioso complemento alimenticio contiene una serie de nutrientes vitales como el calcio y la vitamina D […]<\/p>\n","protected":false},"author":19,"featured_media":36679,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[198],"project_tag":[380,379,378,590,1618,589,653,588,735],"class_list":["post-36704","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-health-care-es","project_tag-case-study-es","project_tag-influencer-campaign-es","project_tag-influencer-marketing-es","project_tag-influencer-marketing-case-study-es","project_tag-influencers-es","project_tag-las-mejores-campanas-de-influencer-marketing-ejemplos","project_tag-micro-influencers-es","project_tag-nano-influencers-es","project_tag-the-best-influencer-campaigns-es"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/36704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/comments?post=36704"}],"version-history":[{"count":3,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/36704\/revisions"}],"predecessor-version":[{"id":36713,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/36704\/revisions\/36713"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media\/36679"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media?parent=36704"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_category?post=36704"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_tag?post=36704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

Se publicaron 380 contenidos en las redes sociales, con los que se consiguieron +900k impresiones org\u00e1nicas. Despu\u00e9s de la aplicaci\u00f3n del paid media boost en el contenido de <\/span>@mamistwo<\/span><\/a> se consiguieron +1.8M de impresiones incrementales, logrando un total de casi 2.7M de impresiones en total para Salus. Adem\u00e1s, se escribieron 30 rese\u00f1as en la p\u00e1gina de producto de Amazon con una valoraci\u00f3n media de 4,7\/5.<\/span> <\/span><\/p>\n

Para alcanzar las metas de Salud, elaboramos una estrategia de influencer marketing en la que incluimos las pruebas de producto en consumidores dentro del target de la marca, la creaci\u00f3n de contenidos de calidad en las redes sociales y de rese\u00f1as del producto en Amazon. Para ello seleccionamos a 300 creadores de contenido dentro de nuestra comunidad <\/span>TRND<\/span><\/a> (260 nano y 40 micro influencers), que pertenec\u00edan al target de la marca. Cabe destacar que el 89% de los participantes no conoc\u00edan Kindervital antes de la campa\u00f1a.<\/span> <\/span><\/p>\n