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MACRO INFLUENCERS<\/p>\n
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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb110px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-50px||||false|false\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text quote_border_color=\u00bb#FF4E00″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb quote_font=\u00bbRoboto|300|on||||||\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb custom_padding=\u00bb||4px|||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n
\n Laboratorios Ordesa<\/a> es una empresa espa\u00f1ola con m\u00e1s de 80 a\u00f1os de especializaci\u00f3n en alimentaci\u00f3n y nutrici\u00f3n infantil. A principios del 2023, trabajamos junto a ellos para aumentar la notoriedad de su producto Ordesa Kids Imunoglukan P4H 5 d\u00edas<\/a>, un complemento alimenticio que contribuye al funcionamiento normal del sistema inmunol\u00f3gico y a la salud de las v\u00edas respiratorias.<\/span>\n <\/p>\n \n <\/span>\n <\/p>\n<\/p><\/div>\n \n Para conseguir el objetivo de Ordesa Kids, ideamos una campa\u00f1a de influencer marketing donde seleccionamos a 3 macro influencers<\/a> con gran notoriedad en el mercado espa\u00f1ol, vinculadas al mundo infantil para transmitir el mensaje de la marca. Los perfiles elegidos fueron @crisorroche<\/a> (234k seguidores), @carmenestefano<\/a> (363k seguidores) y @soyunamadrenormal<\/a> (115k seguidores), con un engagement rate promedio de 3,4%.<\/span>\n <\/p>\n \n Bajo el concepto creativo #QueFluyaElAire, las creadoras de contenido profesional le contaron al mundo con 1 Reel y 3 Stories cada una, que gracias a Imunoglukan P4H 5 d\u00edas, los ni\u00f1os pueden respirar con total fluidez. En sus contenidos hicieron foco en los beneficios que aporta el producto gracias a los diversos ingredientes que contiene.<\/span>\n <\/p>\n \n <\/span>\n <\/p>\n \n Finalmente obtuvimos muy buenos resultados gracias a los 12 contenidos publicados en las redes sociales. Org\u00e1nicamente se generaron +940k impresiones y alcanzamos a +1M de personas. Para potenciar estos contenidos cualitativos, activamos paid media, consiguiendo +1.25M de impresiones incrementales y llegando a otros 868K usuarios.<\/span>\n <\/p>\n \n Asimismo, las publicaciones obtuvieron 14.970 interacciones con los seguidores, quienes dejaron comentarios positivos como estos:<\/span>\n <\/p>\n \n \n Desliza hacia abajo para descubrir los KPI.<\/p>\n \n <\/span>\n <\/p>\n<\/p><\/div>\n<\/p><\/div>\n [\/et_pb_text][et_pb_video src=\u00bbhttps:\/\/youtu.be\/E0UlyEvlJmU\u00bb src_webm=\u00bbhttps:\/\/youtu.be\/RRiWOQ3Q80g\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb max_width=\u00bb80%\u00bb module_alignment=\u00bbcenter\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbFun Fact Section\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#252422″ custom_margin=\u00bb-126px|||||\u00bb 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button_text=\u00bbLinkedin\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_color=\u00bb#FF4E00″ button_border_width=\u00bb8px\u00bb button_border_color=\u00bb#FF4E00″ button_border_radius=\u00bb0px\u00bb button_font=\u00bbRoboto|700|||||||\u00bb button_icon=\u00bb$||divi||400″ button_icon_color=\u00bb#ffffff\u00bb button_on_hover=\u00bboff\u00bb custom_margin=\u00bb-21px|||||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Creamos una campa\u00f1a de macro influencers para Laboratorios Ordesa con el objetivo de dar a conocer el producto Imunoglukan P4H 5 d\u00edas, un suplemento de salud para ni\u00f1os.<\/p>\n","protected":false},"author":19,"featured_media":37813,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[198],"project_tag":[380,379,378,590,1618,589,812,735],"class_list":["post-37816","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-health-care-es","project_tag-case-study-es","project_tag-influencer-campaign-es","project_tag-influencer-marketing-es","project_tag-influencer-marketing-case-study-es","project_tag-influencers-es","project_tag-las-mejores-campanas-de-influencer-marketing-ejemplos","project_tag-macro-influencer-es","project_tag-the-best-influencer-campaigns-es"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n 3 influencers profesionales para ayudar a Ordesa Kids a alcanzar sus objetivos<\/strong>
\n <\/h2>\n\n
\n M\u00e1s de 1.6M de personas conocieron Ordesa Kids Imunoglukan P4H 5 d\u00edas<\/span>
\n <\/strong>
\n <\/h2>\n\n
\n \u201c\u00a1Es buen\u00edsimo! Yo se lo daba a uno de mis hijos que era propenso a la bronquitis. Me lo recomend\u00f3 su pediatra y mejor\u00f3 much\u00edsimo\u201d \u2013 usuario @familiatuttivlog<\/span><\/span>
\n <\/em>\n <\/p>\n<\/blockquote>\n\n
\n \u201cMe lo ha recomendado el pediatra y por lo que hablo con otras mam\u00e1s es una maravilla\u201d \u2013 usuario @martitamartiin1<\/span><\/span>
\n <\/em>\n <\/p>\n<\/blockquote>\n COMP\u00c1RTELO EN<\/h1>\n