{"id":38140,"date":"2024-07-08T09:28:38","date_gmt":"2024-07-08T09:28:38","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/micro-influencers-para-piponazo-gourmet\/"},"modified":"2024-07-08T09:34:43","modified_gmt":"2024-07-08T09:34:43","slug":"micro-influencers-para-piponazo-gourmet","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/micro-influencers-para-piponazo-gourmet\/","title":{"rendered":"Micro influencers para Piponazo Gourmet"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#FF4E00″ background_image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00bb custom_padding=\u00bb67px|0px|67.1875px|0px|false|false\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb3%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.25.2″ text_font=\u00bbRoboto|500||on|||||\u00bb text_text_color=\u00bb#353740″ text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||19px|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]MICRO INFLUENCERS[\/et_pb_text][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.25.2″ text_font=\u00bb||||||||\u00bb header_font=\u00bbRoboto|900||on|||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb50px\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb|||\u00bb animation_style=\u00bbfade\u00bb header_font_size_last_edited=\u00bboff|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Caso de \u00e9xito
\n<\/tt-underline>GREFUSA PIPONAZO GOURMET<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb110px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb50px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text quote_border_color=\u00bb#FF4E00″ _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb quote_font=\u00bbRoboto|300|on||||||\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb custom_margin=\u00bb-100px||||false|false\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

En el verano de 2023, Grefusa, reconocida por su excelencia en la elaboraci\u00f3n de snacks de alta calidad, nos solicit\u00f3 apoyo para el lanzamiento en Espa\u00f1a de su nuevo producto: Piponazo Gourmet<\/a><\/span>. Este snack es una selecci\u00f3n premium de pipas de girasol, m\u00e1s grandes y con un sabor y aspecto \u00fanicos, gracias a un toque de aceite de oliva y sal marina.<\/p>\n

\n 400 micro unpaid influencer levantaron el me\u00f1ique para ayudar a Grefusa<\/strong>
\n <\/h2>\n

Con el objetivo de incrementar el awareness de este nuevo producto, dise\u00f1amos una campa\u00f1a de influencer marketing que involucr\u00f3 a 400 micro unpaid influencers, seleccionados de nuestra comunidad de consumidores TRND.<\/a><\/span> Estos influencers eran consumidores habituales de snacks <\/a><\/span>que aseguraron elegir pipas de girasol como su preferido mientras miraban televisi\u00f3n.<\/p>\n

Cada influencer recibi\u00f3 una caja con 14 bolsas de Piponazo Gourmet para que pudieran probarlas tanto ellos como su c\u00edrculo cercano. La campa\u00f1a se centr\u00f3 en el concepto creativo #LevantarasElMe\u00f1ique, destacando la naturaleza \u201cGourmet\u201d y superior del producto. Como parte de la campa\u00f1a, los influencers deb\u00edan hacer referencia a levantar el me\u00f1ique en sus publicaciones, simbolizando el consumo de un verdadero producto gourmet.<\/p>\n

\n +7.9M de impresiones total para potenciar el awareness de Piponazo Gourmet<\/strong>
\n <\/h2>\n

Los embajadores de Grefusa generaron un total de 902 publicaciones en redes sociales, superando en un 50% nuestro objetivo inicial, siendo Instagram la plataforma principal. Estas publicaciones lograron +1.1M de impresiones org\u00e1nicas. Para maximizar el alcance, activamos paid media boost en los mejores contenidos, obteniendo 6.7M de impresiones adicionales y 14.500 clics en el enlace de compra.<\/p>\n

Al evaluar el producto, los influencers destacaron el sabor y el tama\u00f1o de las pipas. El 97% de ellos asegur\u00f3 que recomendar\u00eda Piponazo Gourmet a sus conocidos, valor\u00e1ndolo con un 9,2\/10. Adem\u00e1s, el 90% de los participantes afirm\u00f3 que volver\u00eda a comprar el producto tras la experiencia. Aqu\u00ed algunos de sus comentarios:<\/p>\n

\n

\u201cLas mejores pipas, me gusta mucho su sabor, el tama\u00f1o que tienen, y su toque de sal. \u00a1me han encantado!\u201d – <\/i> Micro influencer<\/span><\/p>\n<\/blockquote>\n

\n

\u201cMe han encantado, flip\u00e9 al probar el primer pu\u00f1ado y quer\u00eda m\u00e1s. Me ha gustado mucho el toque de aceite y el tama\u00f1o de las pipas. El tama\u00f1o de las bolsas tambi\u00e9n ideal.\u201d – <\/i> Micro influencer<\/span><\/p>\n<\/blockquote>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_video src=\u00bbhttps:\/\/youtu.be\/0b9XcwpnTZU\u00bb _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb max_width=\u00bb80%\u00bb module_alignment=\u00bbcenter\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbFun Fact Section\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#252422″ custom_margin=\u00bb-126px|||||\u00bb custom_padding=\u00bb110px||50px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_4,1_4,1_4,1_4″ admin_label=\u00bbFun Fact\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb60px||40px|||\u00bb animation_style=\u00bbzoom\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_zoom=\u00bb10%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_number_counter title=\u00bbImpresiones online\u00bb number=\u00bb+7.9M\u00bb percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.25.2″ title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_number_counter title=\u00bbUGC\u00bb number=\u00bb902″ percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.25.2″ title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_number_counter title=\u00bbRecomienda la marca\u00bb number=\u00bb97″ _builder_version=\u00bb4.25.2″ title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_number_counter title=\u00bbValoraci\u00f3n de producto\u00bb number=\u00bb9.2\/10″ percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.25.2″ title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtt-black\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_font_size=\u00bb35px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

\n COMP\u00c1RTELO<\/strong>
\n <\/h2>\n

[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/www.linkedin.com\/\u00bb url_new_window=\u00bbon\u00bb button_text=\u00bbLinkedin\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_color=\u00bb#FF4E00″ button_border_width=\u00bb8px\u00bb button_border_color=\u00bb#FF4E00″ button_border_radius=\u00bb0px\u00bb button_font=\u00bbRoboto|700|||||||\u00bb button_icon=\u00bb$||divi||400″ button_icon_color=\u00bb#ffffff\u00bb button_on_hover=\u00bboff\u00bb custom_margin=\u00bb-21px|||||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Descubre la campa\u00f1a que creamos para Piponazo Gourmet de Grefusa. El objetivo era aumentar su notoriedad con la ayuda de 400 micro influencers unpaid.<\/p>\n","protected":false},"author":19,"featured_media":38137,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[225],"project_tag":[380,379,378,590,1618,589,653,1781,735],"class_list":["post-38140","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-alimentos-bebidas","project_tag-case-study-es","project_tag-influencer-campaign-es","project_tag-influencer-marketing-es","project_tag-influencer-marketing-case-study-es","project_tag-influencers-es","project_tag-las-mejores-campanas-de-influencer-marketing-ejemplos","project_tag-micro-influencers-es","project_tag-the-best-food-influencer-campaign-es","project_tag-the-best-influencer-campaigns-es"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t