[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#FF4E00″ background_image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00bb custom_padding=\u00bb67px|0px|67.1875px|0px|false|false\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb3%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.25.2″ text_font=\u00bbRoboto|500||on|||||\u00bb text_text_color=\u00bb#353740″ text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||19px|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]MACRO & MICRO INFLUENCERS[\/et_pb_text][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.25.2″ text_font=\u00bb||||||||\u00bb header_font=\u00bbRoboto|900||on|||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb50px\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb|||\u00bb animation_style=\u00bbfade\u00bb header_font_size_last_edited=\u00bboff|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb110px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-50px||||false|false\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text quote_border_color=\u00bb#FF4E00″ _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb quote_font=\u00bbRoboto|300|on||||||\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb custom_padding=\u00bb||4px|||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n
Desde 1979, Apivita<\/a> ha sido pionera en la producci\u00f3n de cosm\u00e9ticos naturales innovadores. A principios de 2024, la empresa volvi\u00f3 a confiar en Territory Influence para alcanzar sus objetivos estrat\u00e9gicos con su tratamiento anti-edad Queen Bee<\/a>. El objetivo principal era incrementar el awareness de los productos y educar a su audiencia target, mujeres mayores de 45 a\u00f1os, sobre sus beneficios e ingredientes.<\/p>\n Para alcanzar estas metas, dise\u00f1amos una campa\u00f1a de influencer marketing<\/a> que inclu\u00eda la colaboraci\u00f3n con 4 macro y 5 micro paid influencers que se alineaban perfectamente con la imagen y los valores de Apivita. Nos enfocamos en profesionales que creaban contenido de beauty & fashion (@palochimeno<\/a>, @con_buena_facha<\/a>, @conceptodeestilo<\/a> y @paloma_sancho<\/a>), as\u00ed como farmac\u00e9uticas y nutricionistas (@farmaciabeitiacobo<\/a>, @farmaciapazferragut<\/a>, @hablandodenutricion<\/a>, @marta_marce<\/a> y @rocioescalante_terron<\/a>).<\/p>\n Cada influencer recibi\u00f3 un kit personalizado que inclu\u00eda una crema regeneradora y un s\u00e9rum redensificante de la l\u00ednea QueenBee, permiti\u00e9ndoles vivir una experiencia aut\u00e9ntica del tratamiento anti-edad. Posteriormente, compartieron sus vivencias y opiniones a trav\u00e9s de 1 reel y 3 stories en Instagram, destacando los beneficios y propiedades de los productos.<\/p>\n Los 36 contenidos publicados en Instagram generaron +493K de impresiones org\u00e1nicas. Para potenciar el alcance de esta campa\u00f1a, activamos paid media boost en los contenidos de @con_buena__facha<\/a> y @famaciabeitiacobo<\/a>. Esto gener\u00f3 +10.4M de impresiones incrementales, logrando un total de +10.9M de impresiones para Apivita.<\/p>\n La campa\u00f1a no solo alcanz\u00f3, sino que super\u00f3 los objetivos establecidos, demostrando una vez m\u00e1s la eficacia de una estrategia de influencer marketing bien ejecutada. Apivita logr\u00f3 incrementar significativamente el awareness de su tratamiento anti-edad QueenBee entre su audiencia target, consolidando su posici\u00f3n como l\u00edder en el mercado de cosm\u00e9ticos naturales.<\/p>\n<\/p><\/div>\n Desliza hacia abajo para descubrir los KPI.<\/p>\n \n <\/span>\n <\/p>\n<\/p><\/div>\n<\/p><\/div>\n [\/et_pb_text][et_pb_video src=\u00bbhttps:\/\/youtu.be\/-yDjEglbH0Y\u00bb src_webm=\u00bbhttps:\/\/youtu.be\/RRiWOQ3Q80g\u00bb _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb max_width=\u00bb80%\u00bb module_alignment=\u00bbcenter\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbFun Fact Section\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#252422″ custom_margin=\u00bb-126px|||||\u00bb custom_padding=\u00bb110px||50px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row 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Estrategia de influencer marketing<\/strong>
\n <\/h2>\n\n Ejecuci\u00f3n de la campa\u00f1a<\/strong>
\n <\/h2>\n\n Resultados<\/strong>
\n <\/h2>\n\n Conclusi\u00f3n<\/strong>
\n <\/h2>\n COMP\u00c1RTELO EN<\/h1>\n