[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#FF4E00″ background_image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00bb custom_padding=\u00bb67px|0px|67.1875px|0px|false|false\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb3%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ text_font=\u00bbRoboto|500||on|||||\u00bb text_text_color=\u00bb#353740″ text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||19px|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n
NANO & MACRO INFLUENCERS<\/p>\n
[\/et_pb_text][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.21.0″ text_font=\u00bb||||||||\u00bb header_font=\u00bbRoboto|900||on|||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb50px\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb|||\u00bb animation_style=\u00bbfade\u00bb header_font_size_last_edited=\u00bboff|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb110px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-50px||||false|false\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text quote_border_color=\u00bb#FF4E00″ _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb quote_font=\u00bbRoboto|300|on||||||\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb custom_padding=\u00bb||4px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n
En oto\u00f1o de 2023, <\/span><\/span>Ravensburger<\/a><\/span> AG,<\/a> un famoso proveedor de juegos y puzzles, quer\u00eda promocionar su nueva y emocionante<\/span><\/span><\/span>serie \u00abPuzzle x Crime\u00bb <\/a><\/span><\/span>en Alemania. El objetivo era dar a conocer los nuevos rompecabezas tanto en el mundo online como offline, as\u00ed como destacar sus caracter\u00edsticas \u00fanicas, incluida la combinaci\u00f3n de la diversi\u00f3n de los rompecabezas con los elementos de los misterios del crimen. Los jugadores deben montar primero la escena del crimen antes de poder reconstruir met\u00f3dicamente la secuencia de los hechos.<\/span> Para maximizar el alcance y el engagement,<\/span> nos apoyamos en un mix de nano y macro influencerss<\/span><\/span>. Seleccionamos cuidadosamente a 200 <\/span><\/span>nano<\/span><\/a><\/span>\u00a0influencers<\/a>, incluyendo a padres con hijos de 9 a\u00f1os o m\u00e1s. <\/span>Eligieron <\/span>entre dos rompecabezas criminales diferentes y <\/span>recibieron<\/span>un manual detallado junto con el juego. Adem\u00e1s, se contrat\u00f3 al macro influencer alem\u00e1n <\/span><\/span>@Leon<\/a><\/span>Pelz<\/span><\/a>, famoso por su pasi\u00f3n por los juegos y los rompecabezas, para amplificar a\u00fan m\u00e1s la campa\u00f1a.<\/span><\/span><\/span><\/p>\n Los resultados fueron impresionantes: los rompecabezas alcanzaron una gran notoriedad y un extraordinario \u00edndice de recomendaci\u00f3n del 100%. El contenido de Instagram (stories & reel) creado por el macro influencer Leon Pelz recibi\u00f3 comentarios positivos de su comunidad<\/span><\/span><\/span>. Para aumentar a\u00fan m\u00e1s la visibilidad, potenciamos estrat\u00e9gicamente los contenidos de los nano y macro influencers en Instagram <\/span><\/span>con paid media boost. <\/span><\/span>Este enfoque dio lugar a un aumento significativo de las interacciones, generando m\u00e1s de 300 clics en los enlaces de la serie \u00abPuzzle x Crime\u00bb de Ravensburger.<\/span><\/p>\n <\/span><\/p>\n Desl\u00edzate hacia abajo para descubrir m\u00e1s KPI.<\/p>\n<\/div>\n [\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2024\/06\/Onepager-Mockup-8.png\u00bb alt=\u00bbTERRITORY x Cetaphil\u00bb title_text=\u00bbOnepager Mockup Ravensburger\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb80%\u00bb module_alignment=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbFun 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custom_padding__hover=\u00bb|||\u00bb][et_pb_number_counter title=\u00bbClics en el link\u00bb number=\u00bb+300″ percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.25.2″ title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_number_counter title=\u00bbRecomiendan la marca\u00bb number=\u00bb100″ _builder_version=\u00bb4.25.2″ title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtt-black\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_font_size=\u00bb35px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n [\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/www.linkedin.com\/\u00bb url_new_window=\u00bbon\u00bb button_text=\u00bbLinkedin\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_color=\u00bb#FF4E00″ button_border_width=\u00bb8px\u00bb button_border_color=\u00bb#FF4E00″ button_border_radius=\u00bb0px\u00bb button_font=\u00bbRoboto|700|||||||\u00bb button_icon=\u00bb$||divi||400″ button_icon_color=\u00bb#ffffff\u00bb button_on_hover=\u00bboff\u00bb custom_margin=\u00bb-21px|||||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Descubre c\u00f3mo generamos notoriedad con una campa\u00f1a de nano y macro influencers para la nueva y emocionante serie de rompecabezas Ravensburger en oto\u00f1o de 2023.<\/p>\n","protected":false},"author":19,"featured_media":37463,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[238],"project_tag":[380,379,378,590,1618,589,812,588,735,1808],"class_list":["post-38536","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-ocio","project_tag-case-study-es","project_tag-influencer-campaign-es","project_tag-influencer-marketing-es","project_tag-influencer-marketing-case-study-es","project_tag-influencers-es","project_tag-las-mejores-campanas-de-influencer-marketing-ejemplos","project_tag-macro-influencer-es","project_tag-nano-influencers-es","project_tag-the-best-influencer-campaigns-es","project_tag-the-best-leisure-influencer-campaign-es"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/38536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/comments?post=38536"}],"version-history":[{"count":6,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/38536\/revisions"}],"predecessor-version":[{"id":38543,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/38536\/revisions\/38543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media\/37463"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media?parent=38536"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_category?post=38536"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_tag?post=38536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/span><\/p>\nUna mezcla nano-macro amantes de los rompecabezas y los acertijos<\/h2>\n
+300 link clics a la p\u00e1gina del producto<\/h2>\n
COMP\u00c1RTELO EN<\/h1>\n