{"id":38686,"date":"2024-07-30T06:48:33","date_gmt":"2024-07-30T06:48:33","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-macro-influencers-para-vitamina-d-metadigest-2o-ola\/"},"modified":"2024-08-08T06:27:31","modified_gmt":"2024-08-08T06:27:31","slug":"nano-macro-influencers-para-vitamina-d-metadigest-2o-ola","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/nano-macro-influencers-para-vitamina-d-metadigest-2o-ola\/","title":{"rendered":"Nano & Macro influencers para Vitamina D Metadigest 2\u00ba ola"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#FF4E00″ background_image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00bb custom_padding=\u00bb67px|0px|67.1875px|0px|false|false\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb3%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.25.2″ text_font=\u00bbRoboto|500||on|||||\u00bb text_text_color=\u00bb#353740″ text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||19px|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb hover_enabled=\u00bb0″ locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

NANO & MACRO INFLUENCERS<\/p>\n

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Case Study
\n<\/tt-underline>VITAMINA D POR METAGENICS (2\u00ba OLA)<\/h1>\n

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\n
\n

Introducci\u00f3n a la 2da ola de la campa\u00f1a para Metagenics<\/strong><\/h2>\n

Metagenics<\/a>, l\u00edder mundial en productos de micronutrici\u00f3n de alta calidad, nos ha convocado nuevamente a finales de 2023 para llevar a cabo una segunda fase de la campa\u00f1a de su producto Vitamina D, tras el \u00e9xito de la primera<\/a>. En esta ocasi\u00f3n, nuestro objetivo era seguir aumentando el brand awareness de su l\u00ednea de Vitamina D, educando a los potenciales consumidores sobre los beneficios e importancia de su consumo durante todo el a\u00f1o, no solo en invierno. <\/p>\n

El equipo de 500 embajadores de la marca<\/strong><\/h2>\n

Para esta segunda fase, involucramos a 500 nano influencers que hab\u00edan tomado vitamina D<\/a> al menos una vez en el pasado, realizaban actividad f\u00edsica m\u00e1s de una vez por semana y segu\u00edan una dieta equilibrada. La mitad de los participantes eran adultos sin hijos y la otra mitad ten\u00edan al menos un hijo entre 3 y 12 a\u00f1os. Ambos grupos recibieron el producto Vitamina D 2.000 para adultos, y el grupo con hijos tambi\u00e9n recibi\u00f3 la versi\u00f3n 400 para los ni\u00f1os. Despu\u00e9s de educarlos sobre la importancia y beneficios de la Vitamina D, los invitamos a probarla consumiendo un comprimido masticable al d\u00eda. <\/p>\n

Las misiones de los influencers y su impacto<\/strong><\/h2>\n

La primera misi\u00f3n consist\u00eda en presentar la marca y los productos, explicar sus caracter\u00edsticas y beneficios, y agregar un call to action para participar en un plan de cashback (pod\u00edan recibir hasta 5\u20ac de devoluci\u00f3n por la compra del producto) a trav\u00e9s de un enlace. En la siguiente misi\u00f3n, les pedimos que compartieran un reel con su rutina diaria incorporando el producto y explicaran que segu\u00edan su d\u00eda con energ\u00eda y felices gracias a la Vitamina D. Los nano influencers compartieron 1.024 contenidos, especialmente en Instagram, generando +2.9M de impresiones online. <\/p>\n

Colaboraci\u00f3n con un macro influencer<\/strong><\/h2>\n

Para ampliar el alcance de esta campa\u00f1a, incorporamos a un perfil macro influencer para crear un reel y un set de 3 stories en Instagram. @duemammetrefigli, una pareja de dos mam\u00e1s junto a sus 3 hijos, compartieron su experiencia incluyendo la Vitamina D en todos los integrantes de la casa. Sus contenidos generaron un total de 1.5M de impresiones, de las cuales 231K fueron org\u00e1nicas y 1.3M fueron gracias al paid media boost. Adem\u00e1s, se generaron +18K clics en el enlace de compra. <\/p>\n

Resultados y testimonios de los nano influencers<\/strong><\/h2>\n

El 100% de los nano influencers aseguraron que recomendar\u00edan este producto a sus amigos y familiares, resaltando su practicidad y valor\u00e1ndolo con un promedio de 9.3\/10. Esto se refleja en los comentarios que nos compartieron: <\/p>\n

\n

\u201cEl agradable sabor y la posibilidad de masticar los comprimidos ayudan a tomarlos incluso a los ni\u00f1os peque\u00f1os.\u201d \u2013 nano influencer<\/span><\/em><\/p>\n<\/blockquote>\n

\n

\u201cComprimido masticable sin ayuda de agua, f\u00e1cil de llevar a todas partes gracias al bl\u00edster divisible, buen sabor.\u201d \u2013 nano influencer<\/span><\/em><\/p>\n<\/blockquote>\n

Desliza hacia abajo para descubrir los KPI.<\/p>\n

<\/span><\/p>\n<\/div>\n<\/div>\n

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COMP\u00c1RTELO EN<\/h1>\n

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Descubre la campa\u00f1a de influencer marketing que creamos para seguir aumentando el brand awareness de la l\u00ednea de Vitamina D de Metagenics, incluyendo nano y macro influencers.<\/p>\n","protected":false},"author":19,"featured_media":38505,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[198],"project_tag":[380,379,378,590,1618,589,812,588,1813,735],"class_list":["post-38686","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-health-care-es","project_tag-case-study-es","project_tag-influencer-campaign-es","project_tag-influencer-marketing-es","project_tag-influencer-marketing-case-study-es","project_tag-influencers-es","project_tag-las-mejores-campanas-de-influencer-marketing-ejemplos","project_tag-macro-influencer-es","project_tag-nano-influencers-es","project_tag-the-best-health-care-influencer-campaign-es","project_tag-the-best-influencer-campaigns-es"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/38686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/comments?post=38686"}],"version-history":[{"count":4,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/38686\/revisions"}],"predecessor-version":[{"id":38836,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/38686\/revisions\/38836"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media\/38505"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media?parent=38686"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_category?post=38686"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_tag?post=38686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}