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NANO INFLUENCERS<\/p>\n
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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb216px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-120px||||false|false\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text quote_border_color=\u00bb#FF4E00″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb quote_font=\u00bbRoboto|300|on||||||\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb custom_padding=\u00bb||4px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n
Avon<\/a><\/span>, la ic\u00f3nica marca de belleza con una amplia gama de productos que incluyen maquillaje, cuidado de la piel y fragancias, nos contact\u00f3 para impulsar la visibilidad de sus Sets de Regalo en Italia. El objetivo principal era generar awareness y aumentar el inter\u00e9s en estos productos antes de la temporada navide\u00f1a. Para esta campa\u00f1a, promocionamos tres sets distintos: el set de maquillaje, el set de cuidado de la piel y el set de fragancias Avon.<\/p>\n<\/p>\n Desarrollamos una estrategia de influencer marketing basada en la creaci\u00f3n de contenido aut\u00e9ntico y de alta calidad, enfoc\u00e1ndonos principalmente en TikTok. Para ello, seleccionamos 75 nano influencers<\/a><\/span> de nuestra comunidad trnd.it,<\/a><\/span> , todas mujeres mayores de 18 a\u00f1os con una rutina de belleza activa y presencia en la plataforma.<\/p>\n<\/p>\n Dividimos a las influencers en tres grupos seg\u00fan su perfil de consumo. El grupo de maquillaje estaba compuesto por mujeres que usaban labiales y l\u00e1pices de labios a diario. El grupo de cuidado de la piel inclu\u00eda personas que ya incorporaban en su rutina cremas de d\u00eda y noche, s\u00e9rums y contorno de ojos. Finalmente, el grupo de fragancias estaba integrado por usuarias habituales de perfumes de m\u00e1s de 30 euros.<\/p>\n<\/p>\n Cada influencer recibi\u00f3 un Set de Regalo Avon acorde a su categor\u00eda y comparti\u00f3 su experiencia a trav\u00e9s de contenidos en redes sociales.<\/p>\n<\/p>\n La campa\u00f1a tuvo un gran impacto en t\u00e9rminos de visibilidad y engagement. Se generaron +363K impresiones org\u00e1nicas a trav\u00e9s de 148 contenidos publicados en TikTok e Instagram. Para maximizar el alcance, identificamos los contenidos con mejor rendimiento y los potenciamos con TikTok Ads, logrando +1.7M de impresiones adicionales. En total, se publicaron 92 UGC en TikTok, alcanzando +1.9M de visualizaciones en la plataforma.<\/p>\n<\/p>\n M\u00e1s all\u00e1 de las m\u00e9tricas de alcance, la percepci\u00f3n del producto tambi\u00e9n fue altamente positiva. El 97.4% de los participantes asegur\u00f3 que recomendar\u00eda los Sets de Regalo Avon a amigos y familiares, mientras que el 84.6% afirm\u00f3 que comprar\u00eda el producto despu\u00e9s de la campa\u00f1a. Adem\u00e1s, los sets recibieron una calificaci\u00f3n promedio de 9,3\/10 por parte de los participantes.<\/p>\n<\/p>\n Gracias a una estrategia de influencer marketing bien segmentada y el poder de TikTok, la campa\u00f1a logr\u00f3 una alta visibilidad y un impacto positivo en la intenci\u00f3n de compra. 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Italia.<\/p>\n","protected":false},"author":19,"featured_media":41002,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[249],"project_tag":[380,379,378,590,1618,589,588,735],"class_list":["post-41005","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-es","project_tag-case-study-es","project_tag-influencer-campaign-es","project_tag-influencer-marketing-es","project_tag-influencer-marketing-case-study-es","project_tag-influencers-es","project_tag-las-mejores-campanas-de-influencer-marketing-ejemplos","project_tag-nano-influencers-es","project_tag-the-best-influencer-campaigns-es"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/41005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/comments?post=41005"}],"version-history":[{"count":5,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/41005\/revisions"}],"predecessor-version":[{"id":41085,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/41005\/revisions\/41085"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media\/41002"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media?parent=41005"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_category?post=41005"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_tag?post=41005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n Estrategia: Influencer Marketing en TikTok para generar engagement y alcance<\/strong>
\n <\/h2>\n\n Resultados: +2.7M impresiones y alto nivel de engagement<\/strong>
\n <\/h2>\n\n Conclusi\u00f3n: Un \u00e9xito en awareness y conversi\u00f3n<\/strong>
\n <\/h2>\n COMP\u00c1RTELO EN<\/h1>\n