{"id":41086,"date":"2025-03-14T12:56:30","date_gmt":"2025-03-14T12:56:30","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-macro-influencers-para-regina\/"},"modified":"2025-03-14T12:56:31","modified_gmt":"2025-03-14T12:56:31","slug":"nano-macro-influencers-para-regina","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/nano-macro-influencers-para-regina\/","title":{"rendered":"Nano & Macro Influencers para Regina"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#FF4E00″ background_image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00bb custom_padding=\u00bb67px|0px|67.1875px|0px|false|false\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb3%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.27.4″ text_font=\u00bbRoboto|500||on|||||\u00bb text_text_color=\u00bb#353740″ text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||19px|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]NANO & MICRO INFLUENCERS[\/et_pb_text][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.27.4″ text_font=\u00bb||||||||\u00bb header_font=\u00bbRoboto|900||on|||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb50px\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb|||\u00bb animation_style=\u00bbfade\u00bb header_font_size_last_edited=\u00bboff|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Caso de \u00e9xito
<\/tt-underline>Regina Asciugamani por Sofidel<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb216px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-120px||||false|false\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text quote_border_color=\u00bb#FF4E00″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb quote_font=\u00bbRoboto|300|on||||||\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb custom_padding=\u00bb||4px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

\n
\n Introducci\u00f3n: un nuevo est\u00e1ndar en higiene<\/span>
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En un mundo donde la higiene es m\u00f1as importante que nunca, <\/span>el Grupo Sofidel<\/span><\/a>uno de los gigantes en la fabricaci\u00f3n de soluciones de papel tis\u00fa, decidi\u00f3 dar un paso adelante. Su misi\u00f3n: presentar Regina Asciugamani, una toalla de papel desechable que no solo es pr\u00e1ctica y siempre limpia, sino que tambi\u00e9n ayuda a combatir la propagaci\u00f3n de g\u00e9rmenes y bacterias. Con un toque de innovaci\u00f3n, esta toalla redefine la forma en que cuidamos nuestra higiene diaria.<\/span> <\/span><\/p>\n

\n
\n El p\u00fablico objetivo: mam\u00e1s y maniacos de la higiene <\/span>
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\n Con la meta de llegar a madres con ni\u00f1os de 0 a 3 a\u00f1os que valoran cada detalle de la higiene, as\u00ed como a aquellos que son verdaderos maniacos de la limpieza, dise\u00f1amos una campa\u00f1a de influencer marketing. Esta estrategia no solo ten\u00eda como objetivo aumentar el awareness de este nuevo producto, sino que tambi\u00e9n aspiraba a educar sobre sus beneficios, c\u00f3mo ayuda a lograr una higiene efectiva.<\/span>
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\n Estrategia de influencers: Un equipo de embajadores<\/span>
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\n La magia de los macro influencers <\/span>
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\n Para potenciar a\u00fan m\u00e1s el mensaje, se sumeron dos macro influencers: @federica_braidotti<\/a>, una madre que comparte su vida familiar, y @maria_homesweethome<\/a>, experta en limpieza del hogar. Con su creatividad y autenticidad, estas influencers crearon contenido atractivo que resaltaba los beneficios de Regina Asciugamani, ampliando el alcance de la campa\u00f1a y capturando la atenci\u00f3n de nuevos consumidores.<\/span>
\n <\/span>\n <\/p>\n

\n
\n El reto #ReginaAsciugamaniChallenge <\/span>
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\n <\/h2>\n

\n Para hacer la campa\u00f1a a\u00fan m\u00e1s din\u00e1mica, lanzamos el #ReginaAsciugamaniChallenge. Los nano y micro influencers fueron retados a probar las toallas y a compartir su momento de uso favorito en redes sociales. Invitaron a sus amigos a unirse al desaf\u00edo: \u00bfqui\u00e9n podr\u00eda sacar una toalla con una sola mano? Este reto no solo fue divertido, sino que tambi\u00e9n gener\u00f3 conversaciones sobre los beneficios del producto, creando una conexi\u00f3n genuina entre los usuarios.<\/span>
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\n Resultados que hablan por s\u00ed mismos <\/span>
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\n La campa\u00f1a logr\u00f3 un impacto notable, generando 1.934 publicaciones que resultaron en +6.7M de impresiones org\u00e1nicas. Con el impulso de 370K impresiones adicionales de los paid influencers, la marca lleg\u00f3 a m\u00e1s personas que nunca. Adem\u00e1s, se realizaron 262K recomendaciones personales entre amigos y familiares, y m\u00e1s de 19K consumidores probaron el producto, otorg\u00e1ndole una calificaci\u00f3n de 9\/10, resaltando su practicidad. \u00a1El 94% de los participantes dijo que seguir\u00e1n recomendando Regina Asciugamani y el 84% asegur\u00f3 que volver\u00e1 a comprarlo!<\/span>
\n <\/span>\n <\/p>\n

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\n Conclusi\u00f3n: un futuro brillante para Regina<\/span>
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\n <\/h2>\n

\n La campa\u00f1a de influener marketing no solo elev\u00f3 la visibilidad de Regina Asciugamani, sino que tambi\u00e9n educ\u00f3 a los consumidores sobre sus beneficios, estableciendo un nuevo est\u00e1ndar en el mercado de soluciones de higiene. Con un enfoque fresco y aut\u00e9ntico, Regina Asciugamani ha llegado para quedarse, ofreciendo a las familias la tranquilidad que merecen.<\/span>
\n <\/span>\n <\/p>\n

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COMP\u00c1RTELO EN<\/h1>\n

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Descubra c\u00f3mo el Grupo Sofidel introdujo su nueva toalla de papel desechable Regina Asciugamani en el mercado italiano a trav\u00e9s de nano y micro influencers.<\/p>\n","protected":false},"author":19,"featured_media":41064,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[240],"project_tag":[380,379,378,590,1618,589,653,588,735],"class_list":["post-41086","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-cuidado-personal","project_tag-case-study-es","project_tag-influencer-campaign-es","project_tag-influencer-marketing-es","project_tag-influencer-marketing-case-study-es","project_tag-influencers-es","project_tag-las-mejores-campanas-de-influencer-marketing-ejemplos","project_tag-micro-influencers-es","project_tag-nano-influencers-es","project_tag-the-best-influencer-campaigns-es"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/41086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/comments?post=41086"}],"version-history":[{"count":2,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/41086\/revisions"}],"predecessor-version":[{"id":41088,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/41086\/revisions\/41088"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media\/41064"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media?parent=41086"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_category?post=41086"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_tag?post=41086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

As\u00ed naci\u00f3 un equipo de 1.000 embajadores de Regina, listos para compartir su experiencia. The team comprised 990 <\/span>nano<\/span><\/a> y 10 micro influencers de nuestra comunidad <\/span>trnd<\/span><\/a> la mayor\u00eda de ellas mam\u00e1s que entend\u00edan la relevancia de mantener un entorno limpio y seguro para sus peque\u00f1os. Para ellas, la calidad es fundamental al elegir productos de higiene, y Regina Asciugamani promet\u00eda cumplir con esa expectativa.<\/span> <\/span><\/p>\n