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MACRO INFLUENCERS<\/p>\n
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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb216px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-120px||||false|false\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text quote_border_color=\u00bb#FF4E00″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb quote_font=\u00bbRoboto|300|on||||||\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb custom_padding=\u00bb||4px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n
Apivita<\/a>, la reconocida marca griega de cosm\u00e9tica natural, ten\u00eda un objetivo claro en Espa\u00f1a: aumentar la visibilidad y el reconocimiento de su l\u00ednea Apivita Keratin Repair, una gama dise\u00f1ada para nutrir, fortalecer y embellecer el cabello. Con una f\u00f3rmula enriquecida con queratina vegetal y miel, estos productos no solo reducen el encrespamiento, sino que tambi\u00e9n previenen las puntas abiertas y mejoran la salud capilar.<\/p>\n El reto estaba en educar a los consumidores sobre los beneficios de la gama y, al mismo tiempo, generar inter\u00e9s en d\u00f3nde comprarla. Para ello, era clave una estrategia innovadora que conectara con el p\u00fablico adecuado.<\/p>\n Para posicionar Apivita Keratin Repair de forma aut\u00e9ntica y efectiva, apostamos por una campa\u00f1a de influencer marketing en TikTok, la plataforma con mayor engagement en el sector de la belleza. Seleccionamos a seis macro<\/a> influencers especializados en el cuidado capilar: @agatalluch<\/a>, @iris_ermine<\/a>, @yourhairoutine<\/a>, @blannncagarcia<\/a>, @claudieta<\/a>, y @ariadnalato<\/a>.<\/p>\n Cada una de ellas cre\u00f3 contenido innovador, destacando los beneficios de la queratina vegetal y su combinaci\u00f3n con miel en el champ\u00fa, acondicionador y mascarilla de la l\u00ednea. A trav\u00e9s de v\u00eddeos din\u00e1micos, mostraron c\u00f3mo estos productos transformaban su cabello, generando confianza y credibilidad entre su audiencia.<\/p>\n La campa\u00f1a super\u00f3 todas las expectativas, logrando +14M de visualizaciones en total. Para maximizar su impacto, combinamos la estrategia org\u00e1nica con paid media, asegurando que los contenidos llegaran a una audiencia a\u00fan m\u00e1s amplia y segmentada.<\/p>\n Los seis TikToks publicados alcanzaron 446K visualizaciones org\u00e1nicas, mientras que la inversi\u00f3n en paid media impuls\u00f3 +13M de visualizaciones adicionales. El impacto no solo se reflej\u00f3 en los n\u00fameros, sino tambi\u00e9n en la respuesta del p\u00fablico. La comunidad mostr\u00f3 una reacci\u00f3n altamente positiva, con comentarios entusiastas y un creciente inter\u00e9s en la compra. Muchos usuarios preguntaron d\u00f3nde pod\u00edan adquirir los productos, demostrando que la estrategia no solo gener\u00f3 awareness, sino tambi\u00e9n una intenci\u00f3n real de compra.<\/p>\n Gracias a una combinaci\u00f3n estrat\u00e9gica de influencer marketing y Paid Media, Apivita Keratin Repair logr\u00f3 posicionarse con fuerza en el mercado espa\u00f1ol. M\u00e1s all\u00e1 de la visibilidad, la marca consigui\u00f3 conectar con su audiencia, transmitir el valor de sus productos y generar un inter\u00e9s genuino en su compra.<\/p>\n Este caso demuestra que, en la era digital, plataformas como TikTok pueden ser herramientas clave para construir marcas, generar confianza y transformar la intenci\u00f3n de compra en acci\u00f3n.<\/p>\n [\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2025\/03\/Case-Study-Website-Picture-Collage-2-1.jpg\u00bb alt=\u00bbcaso de \u00e9xito Apivita Keratin Repairs\u00bb title_text=\u00bbCaso de \u00e9xito Apivita Keratin Repair\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb width=\u00bb80%\u00bb module_alignment=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbFun Fact Section\u00bb 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number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb custom_margin=\u00bb||||false|false\u00bb animation_style=\u00bbzoom\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_number_counter title=\u00bbVisualizaciones totales\u00bb number=\u00bb+14M\u00bb percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.27.4″ title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb animation_style=\u00bbzoom\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb 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global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Descubre c\u00f3mo Apivita potenci\u00f3 la visibilidad de su l\u00ednea Keratin Repair en el mercado espa\u00f1ol a trav\u00e9s de una campa\u00f1a de TikTok con seis macro influencers.<\/p>\n","protected":false},"author":19,"featured_media":41200,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[249],"project_tag":[380,379,378,590,1618,589,812,735],"class_list":["post-41229","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-es","project_tag-case-study-es","project_tag-influencer-campaign-es","project_tag-influencer-marketing-es","project_tag-influencer-marketing-case-study-es","project_tag-influencers-es","project_tag-las-mejores-campanas-de-influencer-marketing-ejemplos","project_tag-macro-influencer-es","project_tag-the-best-influencer-campaigns-es"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/41229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/comments?post=41229"}],"version-history":[{"count":2,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/41229\/revisions"}],"predecessor-version":[{"id":41231,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/41229\/revisions\/41231"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media\/41200"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media?parent=41229"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_category?post=41229"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_tag?post=41229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n La Estrategia: influencer marketing en TikTok<\/strong>
\n <\/h2>\n\n Resultados: Un \u00e9xito en engagement y visibilidad<\/strong>
\n <\/h2>\n\n Conclusi\u00f3n: TikTok, el aliado perfecto para el crecimiento de Apivita en Espa\u00f1a<\/strong>
\n <\/h2>\n COMP\u00c1RTELO EN<\/h1>\n