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NANO & MICRO INFLUENCERS<\/p>\n
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Imagina descubrir un queso que encierra la esencia de Menorca, un producto moldeado por la tradici\u00f3n y el paso del tiempo. As\u00ed nace el Queso Mah\u00f3n Menorca D.O.P. <\/a><\/span> elaborado mediante un m\u00e9todo artesanal milenario que mantiene intacta su autenticidad. Ahora, esta joya gastron\u00f3mica emprende su viaje hacia la Comunidad Valenciana con un objetivo claro: hacer que cada degustaci\u00f3n sea un verdadero viaje sensorial a la isla. Para impulsar su awareness y conquistar el paladar de los consumidores locales, se lanz\u00f3 una estrategia integral basada en degustaciones y contenido org\u00e1nico en redes sociales.<\/p>\n Para conectar de manera genuina con los consumidores, se apost\u00f3 por una estrategia de influencer marketing con 550 nano<\/a><\/span> y micro influencers de nuestra comunidad trnd<\/a><\/span> en la Comunidad Valenciana. Todos ellos eran amantes del queso, pero solo el 20% hab\u00eda probado alguna vez esta delicia menorquina. Cada embajador recibi\u00f3 un kit exclusivo con tres variedades del queso: semicurado, artesano semicurado y curado.<\/p>\n El queso es un pilar de la dieta mediterr\u00e1nea y una insignia de la cocina menorquina. Para resaltar su versatilidad y sabor, invitamos a los embajadores a crear su mejor tabla de quesos con Queso Mah\u00f3n Menorca.<\/p>\n Siguiendo la idea creativa \u201cSi no vamos a Menorca… \u00a1Menorca viene a nosotros!\u201d, los participantes compartieron su experiencia en redes sociales, mostrando c\u00f3mo disfrutaban el queso en reuniones con amigos y familiares. A trav\u00e9s de estas publicaciones, transmitieron la sensaci\u00f3n de viajar a la isla con cada bocado.<\/p>\n La estrategia gener\u00f3 875 contenidos en redes sociales, alcanzando +3.2M de impresiones, de las cuales 1M fueron org\u00e1nicas y 2.2M impulsadas por paid media. Adem\u00e1s, 6.596 consumidores probaron el queso y lo calificaron con un promedio de 9,5\/10, destacando especialmente su sabor. El 98,5% de los participantes afirm\u00f3 que recomendar\u00e1 el producto a amigos y familiares, mientras que el 94,5% consider\u00f3 que el Queso Mah\u00f3n Menorca D.O.P. es mejor o mucho mejor que otros quesos que han probado.<\/p>\n Gracias a esta estrategia innovadora, el Queso Mah\u00f3n Menorca D.O.P. no solo gan\u00f3 notoriedad en la Comunidad Valenciana, sino que conquist\u00f3 el paladar y el coraz\u00f3n de los consumidores. M\u00e1s que un queso, se convirti\u00f3 en una experiencia sensorial que transporta a Menorca con cada bocado.<\/p>\n \u00bfTe gustar\u00eda descubrirlo y llevar un pedazo de Menorca a tu mesa?<\/p>\n [\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2025\/03\/Case-Study-Website-Picture-Collage-3-1.jpg\u00bb alt=\u00bbcaso de \u00e9xito Apivita Keratin Repairs\u00bb title_text=\u00bbCaso de \u00e9xito Apivita Keratin Repair\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb width=\u00bb80%\u00bb module_alignment=\u00bbcenter\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbFun Fact Section\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#252422″ custom_margin=\u00bb-126px|||||\u00bb custom_padding=\u00bb0px||50px|||\u00bb 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button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_color=\u00bb#FF4E00″ button_border_width=\u00bb8px\u00bb button_border_color=\u00bb#FF4E00″ button_border_radius=\u00bb0px\u00bb button_font=\u00bbRoboto|700|||||||\u00bb button_icon=\u00bb$||divi||400″ button_icon_color=\u00bb#ffffff\u00bb button_on_hover=\u00bboff\u00bb custom_margin=\u00bb-21px|||||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Descubre c\u00f3mo el queso Mah\u00f3n-Menorca utiliza nano y micro influencers con catas y contenido org\u00e1nico para dar a conocer y ganar consumidores en la Comunidad Valenciana.<\/p>\n","protected":false},"author":19,"featured_media":41255,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[225],"project_tag":[380,379,378,590,1618,589,653,588,735],"class_list":["post-41281","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-alimentos-bebidas","project_tag-case-study-es","project_tag-influencer-campaign-es","project_tag-influencer-marketing-es","project_tag-influencer-marketing-case-study-es","project_tag-influencers-es","project_tag-las-mejores-campanas-de-influencer-marketing-ejemplos","project_tag-micro-influencers-es","project_tag-nano-influencers-es","project_tag-the-best-influencer-campaigns-es"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/41281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/comments?post=41281"}],"version-history":[{"count":5,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/41281\/revisions"}],"predecessor-version":[{"id":41286,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/41281\/revisions\/41286"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media\/41255"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media?parent=41281"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_category?post=41281"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_tag?post=41281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n Una estrategia de influencers para acercar Menorca a la Comunidad Valenciana<\/strong>
\n <\/h2>\n\n Menorca en tu mesa: una experiencia gastron\u00f3mica compartida<\/strong>
\n <\/h2>\n\n Impacto de la campa\u00f1a: Un \u00e9xito en la Comunidad Valenciana<\/strong>
\n <\/h2>\n\n Conclusion: More than just cheese, a sensory experienceConclusi\u00f3n: m\u00e1s que un queso, una experiencia sensorial<\/strong>
\n <\/h2>\n COMP\u00c1RTELO EN<\/h1>\n