{"id":41548,"date":"2025-06-05T15:57:11","date_gmt":"2025-06-05T15:57:11","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/influencers-nano-y-micro-para-nescafe-farmers-origins\/"},"modified":"2025-06-05T15:57:12","modified_gmt":"2025-06-05T15:57:12","slug":"influencers-nano-y-micro-para-nescafe-farmers-origins","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/influencers-nano-y-micro-para-nescafe-farmers-origins\/","title":{"rendered":"Influencers Nano y Micro para NESCAF\u00c9\u00ae Farmers Origins"},"content":{"rendered":"

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NANO & MICRO INFLUENCERS<\/p>\n

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Case Study
<\/tt-underline>NESCAF\u00c9\u00ae FARMERS ORIGINS<\/h1>\n

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<\/h2>\n

Para aumentar el awareness de la l\u00ednea de caf\u00e9 NESCAF\u00c9\u00ae Farmers Origins,<\/a> la marca lanz\u00f3 una campa\u00f1a basada en experiencias aut\u00e9nticas de los consumidores. El objetivo fue involucrar a potenciales consumidores a trav\u00e9s de recomendaciones genuinas y cotidianas del producto, tanto online como offline. <\/p>\n

Selecci\u00f3n De Influencers y Lanzamiento de la Campa\u00f1a<\/strong><\/h2>\n

Se seleccionaron 300 nano <\/a>y micro influencers, todos usuarios de m\u00e1quinas de caf\u00e9 compatibles con NESCAF\u00c9\u00ae Farmers Origins y verdaderos apasionados del caf\u00e9. A cada uno se le enviaron muestras del producto y se les invit\u00f3 a compartir sus experiencias, tanto en conversaciones personales como en sus redes sociales, generando un compromiso aut\u00e9ntico y espont\u00e1neo. <\/p>\n

Resultados y Desempe\u00f1o de la Campa\u00f1a<\/strong><\/h2>\n

En solo dos semanas, la campa\u00f1a gener\u00f3 757 contenidos en diversas redes sociales, mostrando las impresiones de los influencers y sus momentos con el producto. Esta actividad alcanz\u00f3 531.000 impresiones online y 33.000 personas offline a trav\u00e9s de recomendaciones directas entre pares, demostrando un impacto real y tangible. <\/p>\n

Percepci\u00f3n del producto e intenci\u00f3n de recomendaci\u00f3n<\/strong><\/h2>\n

La campa\u00f1a logr\u00f3 un \u00edndice de recomendaci\u00f3n del 97% entre los participantes, reflejando un alto nivel de satisfacci\u00f3n con el producto. La valoraci\u00f3n media, de 6,7 sobre 7, refuerza a\u00fan m\u00e1s la positiva acogida por parte de los consumidores. <\/p>\n

\u00bfQuieres descubrir c\u00f3mo las activaciones con influencers pueden apoyar los objetivos de tu marca? Contacta a nuestro equipo<\/a> y comienza a marcar la diferencia.<\/p>\n

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COMP\u00c1RTELO EN<\/h1>\n

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NANO & MICRO INFLUENCERSCase StudyNESCAF\u00c9\u00ae FARMERS ORIGINS Para aumentar el awareness de la l\u00ednea de caf\u00e9 NESCAF\u00c9\u00ae Farmers Origins, la marca lanz\u00f3 una campa\u00f1a basada en experiencias aut\u00e9nticas de los consumidores. El objetivo fue involucrar a potenciales consumidores a trav\u00e9s de recomendaciones genuinas y cotidianas del producto, tanto online como offline. Selecci\u00f3n De Influencers y […]<\/p>\n","protected":false},"author":35,"featured_media":41319,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[225],"project_tag":[379,378,588,735],"class_list":["post-41548","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-alimentos-bebidas","project_tag-influencer-campaign-es","project_tag-influencer-marketing-es","project_tag-nano-influencers-es","project_tag-the-best-influencer-campaigns-es"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/41548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/comments?post=41548"}],"version-history":[{"count":2,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/41548\/revisions"}],"predecessor-version":[{"id":41550,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/41548\/revisions\/41550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media\/41319"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media?parent=41548"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_category?post=41548"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_tag?post=41548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}