{"id":41630,"date":"2025-06-13T10:01:04","date_gmt":"2025-06-13T10:01:04","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-micro-influencers-pormelamil\/"},"modified":"2025-06-19T14:46:25","modified_gmt":"2025-06-19T14:46:25","slug":"nano-micro-influencers-pormelamil","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/nano-micro-influencers-pormelamil\/","title":{"rendered":"Nano & Micro influencers porMelamil"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#FF4E00″ background_image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00bb custom_padding=\u00bb67px|0px|67.1875px|0px|false|false\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb3%\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.27.4″ text_font=\u00bbRoboto|500||on|||||\u00bb text_text_color=\u00bb#353740″ text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||19px|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n

NANO & MICRO INFLUENCERS<\/p>\n

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Case Study
\n<\/tt-underline>Melamil Dorminstant <\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb216px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-120px||||false|false\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text quote_border_color=\u00bb#FF4E00″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb quote_font=\u00bbRoboto|300|on||||||\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb custom_padding=\u00bb||4px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0″]<\/p>\n

El Desaf\u00edo: Convertir Noches De Insomnio En Awareness De Marca<\/strong><\/h2>\n

Cuando Humana Baby<\/a> nos contact\u00f3, ten\u00edan un sue\u00f1o\u2014literalmente. Quer\u00edan ayudar a las personas en toda Espa\u00f1a a dormir mejor, mientras aumentaban el conocimiento y la consideraci\u00f3n hacia Melamil Dorminstant<\/a>, su suplemento natural para el sue\u00f1o. Esta f\u00f3rmula suave a base de melatonina ayuda a los usuarios a conciliar el sue\u00f1o m\u00e1s r\u00e1pido, descansar profundamente y despertarse renovados, sin generar dependencia ni somnolencia. <\/p>\n

\u00bfNuestro reto? Posicionar a Melamil Dorminstant como una marca de confianza en el \u00e1mbito del sue\u00f1o, empezando con personas reales, historias aut\u00e9nticas y resultados palpables. <\/p>\n

La Estrategia: Personas Reales Compartiendo Experiencias Reales De Sue\u00f1o<\/strong><\/h2>\n

Para sobresalir en un entorno saturado, optamos por un enfoque humano y aut\u00e9ntico. Lanzamos una campa\u00f1a con influencers basada en experiencias genuinas y un verdadero boca-a-boca, tanto online como offline. <\/p>\n

Seleccionamos a 350 nano<\/a> y micro influencers que no solo entend\u00edan los problemas de insomnio, sino que los viv\u00edan en primera persona. Cada uno ten\u00eda experiencia personal con suplementos a base de melatonina para dormir y conoc\u00eda a familiares o amigos con dificultades similares. Cada participante recibi\u00f3 un kit de bienvenida personalizado, que inclu\u00eda una presentaci\u00f3n completa de Melamil Dorminstant y diez muestras para compartir. <\/p>\n

Les pedimos que probaran el producto, compartieran sus impresiones sinceras en redes sociales y \u2014lo m\u00e1s importante\u2014 que hablaran sobre \u00e9l en la vida real. No se trataba de vender, sino de mantener conversaciones genuinas sobre algo con lo que todos lidiamos de vez en cuando: el sue\u00f1o. <\/p>\n

Los Resultados: Un Efecto en Cadena de Descanso<\/strong><\/h2>\n

Lo que vino despu\u00e9s fue una ola org\u00e1nica de contenido y conexi\u00f3n. En solo unas semanas, la campa\u00f1a gener\u00f3 389 piezas de contenido generado por los usuarios, principalmente en Instagram, alcanzando m\u00e1s de 2,6M de impresiones. El paid media boost en algunos contenidos sum\u00f3 m\u00e1s de 571K impresiones adicionales. <\/p>\n

Pero la magia no se detuvo ah\u00ed. Offline, los influencers hablaron con su c\u00edrculo cercano, recomendando el producto en persona. Esto gener\u00f3 m\u00e1s de 64K interacciones reales, y se repartieron m\u00e1s de 3.4K muestras a personas con problemas de sue\u00f1o. <\/p>\n

\u00bfY el impacto? El 74% de quienes probaron las muestras no conoc\u00edan el producto antes. Despu\u00e9s de probarlo, el 97% tuvo una impresi\u00f3n positiva y el 98% afirm\u00f3 que lo comprar\u00eda. <\/p>\n

El Feedback: \u201cRealmente Funciona\u201d<\/strong><\/h2>\n

Las reacciones fueron sinceras y entusiastas. Un participante coment\u00f3: <\/p>\n

\n

\u201cRealmente te ayuda a descansar y levantarte con energ\u00eda. Es s\u00faper efectivo.\u201d<\/em><\/p>\n<\/blockquote>\n

De hecho, el 95% dijo que recomendar\u00eda Melamil Dorminstant a sus seres queridos, y el 86% afirm\u00f3 que planeaba comprarlo despu\u00e9s de la campa\u00f1a. Eso no es solo notoriedad de marca: es confianza. <\/p>\n

La Conclusi\u00f3n: Una Historia Compartida de un Mejor Sue\u00f1o<\/strong><\/h2>\n

Esto no fue solo una campa\u00f1a de influencers; fue una experiencia humana compartida. A trav\u00e9s de historias personales y recomendaciones genuinas, logramos que Melamil Dorminstant se convirtiera en algo m\u00e1s que un producto: se transform\u00f3 en un ritual de confianza, transmitido de mano en mano, de conversaci\u00f3n en conversaci\u00f3n, noche tras noche. <\/p>\n

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COMP\u00c1RTELO EN<\/h1>\n

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NANO & MICRO INFLUENCERSCase Study Melamil Dorminstant El Desaf\u00edo: Convertir Noches De Insomnio En Awareness De Marca Cuando Humana Baby nos contact\u00f3, ten\u00edan un sue\u00f1o\u2014literalmente. Quer\u00edan ayudar a las personas en toda Espa\u00f1a a dormir mejor, mientras aumentaban el conocimiento y la consideraci\u00f3n hacia Melamil Dorminstant, su suplemento natural para el sue\u00f1o. Esta f\u00f3rmula suave […]<\/p>\n","protected":false},"author":19,"featured_media":41622,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[198],"project_tag":[380,379,378,590,1618,589,653,588,735],"class_list":["post-41630","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-health-care-es","project_tag-case-study-es","project_tag-influencer-campaign-es","project_tag-influencer-marketing-es","project_tag-influencer-marketing-case-study-es","project_tag-influencers-es","project_tag-las-mejores-campanas-de-influencer-marketing-ejemplos","project_tag-micro-influencers-es","project_tag-nano-influencers-es","project_tag-the-best-influencer-campaigns-es"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/41630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/comments?post=41630"}],"version-history":[{"count":4,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/41630\/revisions"}],"predecessor-version":[{"id":41692,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/41630\/revisions\/41692"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media\/41622"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media?parent=41630"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_category?post=41630"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_tag?post=41630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}