{"id":41686,"date":"2025-06-19T14:46:10","date_gmt":"2025-06-19T14:46:10","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-influencers-para-la-gama-mitosyl\/"},"modified":"2025-06-19T14:56:53","modified_gmt":"2025-06-19T14:56:53","slug":"nano-influencers-para-la-gama-mitosyl","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/nano-influencers-para-la-gama-mitosyl\/","title":{"rendered":"Nano influencers para la l\u00ednea Mitosyl"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.16&#8243; background_color=\u00bb#FF4E00&#8243; background_image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00bb custom_padding=\u00bb67px|0px|67.1875px|0px|false|false\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb3%\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; text_font=\u00bbRoboto|500||on|||||\u00bb text_text_color=\u00bb#353740&#8243; text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||19px|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb hover_enabled=\u00bb0&#8243; locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<p>NANO INFLUENCERS<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.27.4&#8243; text_font=\u00bb||||||||\u00bb header_font=\u00bbRoboto|900||on|||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb50px\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb|||\u00bb animation_style=\u00bbfade\u00bb hover_enabled=\u00bb0&#8243; header_font_size_last_edited=\u00bboff|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h1>Case Study<br \/><tt-underline><\/tt-underline>l\u00ednea Mitosyl<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16&#8243; custom_margin=\u00bb|||\u00bb custom_padding=\u00bb216px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-120px||||false|false\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text quote_border_color=\u00bb#FF4E00&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb quote_font=\u00bbRoboto|300|on||||||\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb custom_padding=\u00bb||4px|||\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h2><strong>Mitosyl: Fortaleciendo su v\u00ednculo con las familias espa\u00f1olas<\/strong><\/h2>\n<p><a href=\"https:\/\/www.mitosyl.es\/\">Mitosyl<\/a>, la marca n\u00famero uno en ventas para el cuidado de la piel del beb\u00e9 y fabricada por la compa\u00f1\u00eda farmac\u00e9utica <a href=\"https:\/\/www.stada.com\/\">STADA<\/a>, ya era un elemento b\u00e1sico en miles de hogares espa\u00f1oles. Sin embargo, la marca se propuso un nuevo objetivo: aumentar su visibilidad, conectar con nuevas familias y generar opiniones aut\u00e9nticas y verificadas en Amazon sobre su l\u00ednea de productos dermoprotectores. <\/p>\n<p>\u00bfLa clave? Que los padres hablen con otros padres. Cuando se trata del cuidado de nuestros hijos, nada es m\u00e1s valioso que el consejo de otro padre o madre. La estrategia de Mitosyl fue simple pero poderosa: llegar a las familias a trav\u00e9s de las voces y experiencias reales de otros padres.   <\/p>\n<h2><strong>Una campa\u00f1a basada en experiencias reales<\/strong><\/h2>\n<p>A trav\u00e9s de nuestra comunidad <a href=\"https:\/\/www.trnd.com\/es\/\">trnd<\/a>, seleccionamos a 100 <a href=\"https:\/\/www.territory-influence.com\/nano-influencers-authentic-connections-in-a-saturated-digital-world\/\">nano<\/a> influencers: madres y padres de ni\u00f1os de 0 a 8 a\u00f1os con piel seca, sensible o at\u00f3pica. Aunque muchos de ellos sol\u00edan utilizar otras marcas, estaban abiertos a descubrir nuevos productos. <\/p>\n<p>Cada participante compr\u00f3 tres productos Mitosyl en Amazon (recibiendo un reembolso del 100% posteriormente):<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Pomada Protectora \u2013 Previene y alivia la irritaci\u00f3n cut\u00e1nea.<\/li>\n<li>Loci\u00f3n Corporal Dermoprotectora \u2013 Vegana, calmante e hidratante durante hasta 48 horas.<\/li>\n<li>Champ\u00fa-Gel Dermoprotector \u2013 Con un 99% de ingredientes de origen natural y suave para los ojos.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Durante varias semanas, las familias integraron estos productos en su rutina diaria y comenzaron a compartir sus opiniones.<\/p>\n<h2><strong>Engagement aut\u00e9ntico dentro y fuera de casa<\/strong><\/h2>\n<p>Pero la experiencia no se limit\u00f3 al hogar. Tambi\u00e9n se anim\u00f3 a los participantes a compartir sus valoraciones de forma honesta y aut\u00e9ntica, tanto online como en persona. <\/p>\n<p>Publicaron opiniones detalladas y verificadas en Amazon, explicando c\u00f3mo funcionaron los productos en la piel de sus hijos, aportando informaci\u00f3n valiosa para futuros compradores. En redes sociales, compartieron contenido que mostraba c\u00f3mo Mitosyl se integraba de forma natural en su vida familiar. <\/p>\n<p>Adem\u00e1s, distribuyeron muestras f\u00edsicas a su c\u00edrculo cercano \u201410 del champ\u00fa-gel y 10 de la loci\u00f3n corporal\u2014 y participaron en conversaciones personales, recomendando los productos bas\u00e1ndose en su experiencia real.<\/p>\n<h2><strong>Una campa\u00f1a que dio resultados<\/strong><\/h2>\n<p>La respuesta fue totalmente positiva:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Se publicaron 229 opiniones en Amazon, con una calificaci\u00f3n media de 4,8\/5.<\/li>\n<li>Los participantes generaron 170 publicaciones org\u00e1nicas en redes sociales, alcanzando +344K impresiones.<\/li>\n<li>Se distribuyeron un total de 945 muestras f\u00edsicas a familias con hijos de piel sensible o at\u00f3pica. De forma destacable, el 83% de quienes recibieron una muestra expresaron su intenci\u00f3n de comprar el producto tras probarlo. <\/li>\n<li>Los participantes generaron 15.9K recomendaciones personales en conversaciones cara a cara.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>M\u00e1s all\u00e1 de estos n\u00fameros tangibles, la campa\u00f1a tuvo un impacto significativo en la percepci\u00f3n de la marca. Los participantes calificaron su experiencia con Mitosyl con 9,2 sobre 10, destacando: <\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>El 98,5% afirm\u00f3 que recomendar\u00eda la gama dermoprotectora a otras familias.<\/li>\n<li>El 90% expres\u00f3 su intenci\u00f3n de volver a comprar los productos tras la campa\u00f1a.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u00bfLas cualidades m\u00e1s valoradas? La alta calidad del producto y su eficacia visible. <\/p>\n<h2><strong>Conclusi\u00f3n: El Poder de las Recomendaciones Reales<\/strong><\/h2>\n<p>Mitosyl confi\u00f3 en la fuerza de las voces aut\u00e9nticas, las experiencias reales y las recomendaciones honestas. \u00bfEl resultado? Una marca m\u00e1s visible, m\u00e1s cercana y m\u00e1s querida por una nueva generaci\u00f3n de padres.  <\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2025\/06\/Case-Study-Collage-Mitosyl.jpg\u00bb alt=\u00bbMitosyl Stada\u00bb title_text=\u00bbCase Study Collage Mitosyl\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb80%\u00bb module_alignment=\u00bbcenter\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbFun Fact Section\u00bb _builder_version=\u00bb4.16&#8243; background_color=\u00bb#252422&#8243; custom_margin=\u00bb-126px|||||\u00bb custom_padding=\u00bb0px||50px|||\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row column_structure=\u00bb1_5,1_5,1_5,1_5,1_5&#8243; admin_label=\u00bbDato Curioso\u00bb _builder_version=\u00bb4.27.4&#8243; custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb60px||40px|||\u00bb animation_style=\u00bbzoom\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_zoom=\u00bb10%\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb1_5&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_number_counter title=\u00bbImpresiones org\u00e1nicas\u00bb number=\u00bb344K\u00bb percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.27.4&#8243; title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb custom_margin=\u00bb||||false|false\u00bb animation_style=\u00bbzoom\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0&#8243;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_5&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_number_counter title=\u00bbAlcance offline\u00bb number=\u00bb15.9K\u00bb percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.27.4&#8243; title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb animation_style=\u00bbzoom\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0&#8243;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_5&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_number_counter title=\u00bbMuestras compartidas\u00bb number=\u00bb945&#8243; percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.27.4&#8243; title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb animation_style=\u00bbzoom\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0&#8243;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_5&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_number_counter title=\u00bbRese\u00f1as en Amazon\u00bb number=\u00bb229&#8243; number_tablet=\u00bb97.4&#8243; number_phone=\u00bb97.4&#8243; number_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.27.4&#8243; title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb animation_style=\u00bbzoom\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb percent_sign=\u00bboff\u00bb sticky_enabled=\u00bb0&#8243;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_5&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_number_counter title=\u00bbRecomendaci\u00f3n de marca\u00bb number=\u00bb98.5&#8243; number_tablet=\u00bb97.4&#8243; number_phone=\u00bb97.4&#8243; number_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.27.4&#8243; title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb animation_style=\u00bbzoom\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0&#8243;][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text module_class=\u00bbtt-black\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_font_size=\u00bb35px\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n<h1> COMP\u00c1RTELO EN<\/h1>\n<p>[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/www.linkedin.com\/\u00bb url_new_window=\u00bbon\u00bb button_text=\u00bbLinkedin\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_color=\u00bb#FF4E00&#8243; button_border_width=\u00bb8px\u00bb button_border_color=\u00bb#FF4E00&#8243; button_border_radius=\u00bb0px\u00bb button_font=\u00bbRoboto|700|||||||\u00bb button_icon=\u00bb&#x24;||divi||400&#8243; button_icon_color=\u00bb#ffffff\u00bb button_on_hover=\u00bboff\u00bb custom_margin=\u00bb-21px|||||\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NANO INFLUENCERSCase Studyl\u00ednea MitosylMitosyl: Fortaleciendo su v\u00ednculo con las familias espa\u00f1olas Mitosyl, la marca n\u00famero uno en ventas para el cuidado de la piel del beb\u00e9 y fabricada por la compa\u00f1\u00eda farmac\u00e9utica STADA, ya era un elemento b\u00e1sico en miles de hogares espa\u00f1oles. Sin embargo, la marca se propuso un nuevo objetivo: aumentar su visibilidad, [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":41668,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[198],"project_tag":[380,379,378,590,1618,589,588,735],"class_list":["post-41686","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-health-care-es","project_tag-case-study-es","project_tag-influencer-campaign-es","project_tag-influencer-marketing-es","project_tag-influencer-marketing-case-study-es","project_tag-influencers-es","project_tag-las-mejores-campanas-de-influencer-marketing-ejemplos","project_tag-nano-influencers-es","project_tag-the-best-influencer-campaigns-es"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/41686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/comments?post=41686"}],"version-history":[{"count":7,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/41686\/revisions"}],"predecessor-version":[{"id":41696,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/41686\/revisions\/41696"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media\/41668"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media?parent=41686"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_category?post=41686"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_tag?post=41686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}