HIGH INTERACTION AND ENGAGEMENT RATE FOR DS 3

Macro Influencers promote the DS 3 from GROUPE PSA

The automobile manufacturer DS from GROUPE PSA was looking for a creative way to place its new DS3 model in the target group and to present the brand in a multi-faceted way.

As a full-service partner for Influencer Marketing, we have found two high-reach Macro Influencers from the « Fashion » and « Art » areas for DS to creatively present the brand and increase visibility.

The combination of fashion and art influencer guarantees presence in different target groups

In order to position the DS 3 in an artistic environment, the « Spirit of Avantgarde Tour » was organized in Paris. For the two components « Art » and « Fashion » street photographer Jörg Nicht and high fashion influencer Alexandra Lapp went on a creative discovery tour. Both influencers were given the task of creating unique content and positioning the DS 3 as an ideal companion in their field of expertise.

High interaction and engagement rates attract attention

15,000

interactions

6,5%

engagement rate

The combination of two influencers, embedded in an extensive print and digital communication in GRAZIA, Essen&Trinken, GALA and the art magazine led to a vernissage with the resulting content. Jörg Nicht generated over 15,000 interactions during the campaign, Alexandra Lapp attracted attention in her community with an engagement rate of 6.5%. The DS 3 was presented with a wide reach in different target groups.

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