{"id":31775,"date":"2023-12-06T16:25:12","date_gmt":"2023-12-06T16:25:12","guid":{"rendered":"https:\/\/www.territory-influence.com\/influenceurs\/nano-influenceur\/"},"modified":"2025-01-30T14:16:04","modified_gmt":"2025-01-30T14:16:04","slug":"nano-influenceur","status":"publish","type":"page","link":"https:\/\/www.territory-influence.com\/fr\/influenceurs\/nano-influenceur\/","title":{"rendered":"Nano Influenceur"},"content":{"rendered":"

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NANO
INFLUENCEURS<\/h1>\n

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Les nano influenceurs sont des consommateurs <\/span><\/span>qui ont un nombre <\/span><\/span>relativement restreint,<\/span> <\/span>mais tr\u00e8s engag\u00e9, d’abonn\u00e9s sur les r\u00e9seaux sociaux <\/span><\/span> atteingant jusqu’\u00e0 1 000 followers. <\/span>Ils entretiennent <\/span><\/span>une<\/span> <\/span><\/span>relation proche et intime <\/span><\/span>avec leur communaut\u00e9 et <\/span> <\/span>partagent leurs exp\u00e9riences et opinions \u00e0 travers des conversations r\u00e9elles.<\/span><\/span><\/p>\n

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Pourquoi choisir des Nano Influenceurs?<\/h2>\n

Les nano influenceurs d\u00e9tiennent un pouvoir unique pour \u00e9tablir une connexion authentique avec leur audience, comme le ferait un ami de confiance recommandant un produit ou un service. Leur approche intime et accessible favorise un engagement authentique et une confiance parmi leurs abonn\u00e9s. Collaborer avec des nano influenceurs permet aux marques d’atteindre des publics de niche engag\u00e9s, entra\u00eenant une exposition accrue de la marque, des taux d’engagement plus \u00e9lev\u00e9s et une fid\u00e9lit\u00e9 renforc\u00e9e envers la marque. <\/p>\n

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Ils ont un nombre d’abonn\u00e9s plus restreint, ce qui leur permet de<\/span>maintenir<\/span>une relation plus intime avec leur audience et<\/span>de fournir<\/span> un avis authentique sur des produits ou services.
\nPar cons\u00e9quent, ils pr\u00e9sentent un taux d’engagement plus \u00e9lev\u00e9, stimulant l’interaction avec la marque. <\/span><\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbROI puissant\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/7-1.png\u00a0\u00bb alt=\u00a0\u00bbROI\u00a0\u00bb image_icon_width=\u00a0\u00bb60%\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbRoboto|700|||||||\u00a0\u00bb header_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_text_color=\u00a0\u00bb#FF4E00″ header_font_size=\u00a0\u00bb22px\u00a0\u00bb body_font=\u00a0\u00bb|300|||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb body_font_size=\u00a0\u00bb16px\u00a0\u00bb background_color=\u00a0\u00bb#1a1a1a\u00a0\u00bb custom_margin=\u00a0\u00bb20px||10px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|20px|20px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

En<\/span><\/span> collaboration avec Circana (IRI), nous avons mesur\u00e9 plus de 30 campagnes.
\nIl a \u00e9t\u00e9 d\u00e9montr\u00e9 un ROI m\u00e9diand e 2,47\u20ac au niveau du produit et de 4,08\u20ac au niveau de la marque.
\nCe qui fait des nano influenceursune solution tr\u00e8s rentable pour les marques dans diverses industries.<\/span> <\/span><\/span><\/span><\/span><\/p>\n

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Les campagnes avec des nano influenceurs peuvent<\/span>g\u00e9n\u00e9rer<\/span> une quantit\u00e9 massive d’UGC pour les marques, par exemple des photos, des vid\u00e9os ou des avis.
\nCe contenu authentique peut ensuite \u00eatre utilis\u00e9 sur les canaux de communication des marques tels que leurs r\u00e9seaux sociaux, les sites web ou e-commerce. <\/span><\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbVraies Recommandations\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/2-1.png\u00a0\u00bb alt=\u00a0\u00bbVraies recommandations\u00a0\u00bb image_icon_width=\u00a0\u00bb60%\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbRoboto|700|||||||\u00a0\u00bb header_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_text_color=\u00a0\u00bb#FF4E00″ header_font_size=\u00a0\u00bb22px\u00a0\u00bb body_font=\u00a0\u00bb|300|||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb body_font_size=\u00a0\u00bb16px\u00a0\u00bb background_color=\u00a0\u00bb#1a1a1a\u00a0\u00bb custom_margin=\u00a0\u00bb20px||10px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|20px|20px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Les recommandations des aproches sont le deuxi\u00e8me touchpoint apr\u00e8s la t\u00e9l\u00e9vision (Kantar) .
\nPer\u00e7ues comme tr\u00e8s fiables, elles peuvent avoir un impact remarquable.
\nLes nano influenceurs vous permettent d’organiser des exp\u00e9riences cibl\u00e9es autour de produits et de faire conna\u00eetre votre marque par le bouche-\u00e0-oreille. <\/span><\/span><\/p>\n

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force_fullwidth=\u00a0\u00bbon\u00a0\u00bb src_tablet=\u00a0\u00bb\u00a0\u00bb src_phone=\u00a0\u00bb\u00a0\u00bb src_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bb\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.2″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_cta button_url=\u00a0\u00bbhttps:\/\/www.trnd.com\/fr\/\u00a0\u00bb button_text=\u00a0\u00bbFaites connaissance avec notre communaut\u00e9\u00a0\u00bb module_class=\u00a0\u00bbtt-white\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ header_font=\u00a0\u00bbRoboto|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb 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Notre communaut\u00e9 de Nano Influenceurs<\/h2>\n

  Notre plateforme TRND est la plus grande communaut\u00e9 europ\u00e9enne de<\/strong> marketing collaboratif.
\nAvec plus de 5 millions de membres, les<\/strong> entreprises peuvent travailler avec des personnes exactement cibl\u00e9es, ce qui leur permet de ne pas avoir \u00e0 d\u00e9penser d’\u00e9normes budgets pour la publicit\u00e9 et d’investir plut\u00f4t leur argent dans le d\u00e9veloppement de produits et de concepts int\u00e9ressants, en sachant que leurs clients les aiment d\u00e9j\u00e0 et leur donnent un retour d’information honn\u00eate.<\/span>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#242424″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb45px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Exemples de collaborations avec des influenceurs du domaine de la nanotechnologie<\/span><\/h2>\n

[\/et_pb_text][et_pb_slider dot_nav_custom_color=\u00a0\u00bb#FF4E00″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb body_font_size=\u00a0\u00bb22px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][et_pb_slide heading=\u00a0\u00bbBooster la visibilit\u00e9 en ligne d'un mascara L'Or\u00e9al Paris sur TikTok\u00a0\u00bb button_text=\u00a0\u00bbD\u00e9couvrir le cas\u00a0\u00bb button_link=\u00a0\u00bbhttp:\/\/www.territory-influence.com\/project\/nano-influencers-for-the-new-mascara-telescopic-lift-loreal\/\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/08\/LOreal-Mascara-telescopic.png\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_level=\u00a0\u00bbh3″ header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb45px\u00a0\u00bb body_font_size=\u00a0\u00bb20px\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_border_width=\u00a0\u00bb3px\u00a0\u00bb button_border_color=\u00a0\u00bb#FF4E00″ button_border_radius=\u00a0\u00bb0px\u00a0\u00bb button_use_icon=\u00a0\u00bbon\u00a0\u00bb button_icon=\u00a0\u00bb=||divi||400″ button_icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_on_hover=\u00a0\u00bbon\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_transition=\u00a0\u00bbon\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Pour accro\u00eetre la visibilit\u00e9 en ligne du nouveau Mascara Telescopic Lift de L’Or\u00e9al Paris, nous avons mobilis\u00e9 150 nano influenceurs qui ont cr\u00e9\u00e9 des contenus authentiques sur leurs r\u00e9seaux sociaux.
Ils ont \u00e9galement partag\u00e9 leur exp\u00e9rience produit \u00e0 travers des vid\u00e9os publi\u00e9es sur TikTok et Instagram. <\/span><\/span><\/p>\n

[\/et_pb_slide][et_pb_slide heading=\u00a0\u00bbSensibiliser pour le lancement du produit NUR DIE.\u00a0\u00bb button_text=\u00a0\u00bbD\u00e9couvrir le cas\u00a0\u00bb button_link=\u00a0\u00bbhttps:\/\/www.territory-influence.com\/project\/case-study-nur-die\/\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/08\/Nur-DIe.png\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_level=\u00a0\u00bbh3″ header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb45px\u00a0\u00bb body_font_size=\u00a0\u00bb20px\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_bg_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb button_border_width=\u00a0\u00bb3px\u00a0\u00bb button_border_color=\u00a0\u00bb#FF4E00″ button_border_radius=\u00a0\u00bb0px\u00a0\u00bb button_font=\u00a0\u00bb||||||||\u00a0\u00bb button_use_icon=\u00a0\u00bbon\u00a0\u00bb button_icon=\u00a0\u00bb=||divi||400″ button_icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_on_hover=\u00a0\u00bbon\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_transition=\u00a0\u00bbon\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Nous avons activ\u00e9 des nano influenceurs<\/span> pour sensibiliser \u00e0 la nouvelle gamme de sous-v\u00eatements menstruels de NUR DIE.
L’objectif \u00e9tait d’informer sur ce produit alternatif et de cr\u00e9er une sensibilisation en ligne \u00e0 travers des UGC <\/span>et des avis authentiques<\/span>pour la boutique en ligne.<\/span><\/p>\n

[\/et_pb_slide][et_pb_slide heading=\u00a0\u00bbContribuer \u00e0 faire de Naturactive une marque de pr\u00e9f\u00e9rence\u00a0\u00bb button_text=\u00a0\u00bbD\u00e9couvrir le cas\u00a0\u00bb button_link=\u00a0\u00bbhttps:\/\/www.territory-influence.com\/project\/nano-micro-influencers-annual-plan-groupe-pierre-fabre\/\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/08\/Naturactive-AssainiSpray.png\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_level=\u00a0\u00bbh3″ header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb45px\u00a0\u00bb body_font_size=\u00a0\u00bb20px\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_bg_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb button_border_width=\u00a0\u00bb3px\u00a0\u00bb button_border_color=\u00a0\u00bb#FF4E00″ button_border_radius=\u00a0\u00bb0px\u00a0\u00bb button_font=\u00a0\u00bb||||||||\u00a0\u00bb button_use_icon=\u00a0\u00bbon\u00a0\u00bb button_icon=\u00a0\u00bb=||divi||400″ button_icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_on_hover=\u00a0\u00bbon\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_transition=\u00a0\u00bbon\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Pour aider Naturactive \u00e0 passer d’une marque de r\u00e9f\u00e9rence \u00e0 une marque de pr\u00e9f\u00e9rence, nous avons activ\u00e9 520 nano et 230 micro influenceurs non r\u00e9mun\u00e9r\u00e9s, qui ont r\u00e9ussi \u00e0 atteindre 1,1 million de reach online gr\u00e2ce \u00e0 2 300 publications sur les r\u00e9seaux sociaux.
L’\u00e9quipe marketing, qui a suivi les performances de la marque, a constat\u00e9 un impact significatif <\/span><\/span> sur les ventes, qui ont augment\u00e9 de 75%.<\/span><\/span><\/p>\n

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Envoyez un message<\/h2>\n

ou \u00e9crivez directement \u00e0 bonjour-influence@territory.group<\/a><\/p>\n

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Vous pouvez en savoir plus sur le traitement de vos donn\u00e9es en relation avec le formulaire de contact dans notre <\/span>avis de confidentialit\u00e9.<\/span><\/a><\/p>\n

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D\u00e9couvrez tout ce que vous devez savoir sur les nano influenceurs avec TERRITORY Influence, votre partenaire pour renforcer la notori\u00e9t\u00e9 de la marque et augmenter les conversions.<\/p>\n","protected":false},"author":19,"featured_media":0,"parent":13130,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-31775","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/pages\/31775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/comments?post=31775"}],"version-history":[{"count":14,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/pages\/31775\/revisions"}],"predecessor-version":[{"id":40600,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/pages\/31775\/revisions\/40600"}],"up":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/pages\/13130"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media?parent=31775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}