{"id":33219,"date":"2024-02-14T09:51:44","date_gmt":"2024-02-14T09:51:44","guid":{"rendered":"https:\/\/www.territory-influence.com\/influenceurs\/micro-influenceur\/"},"modified":"2025-01-29T14:16:46","modified_gmt":"2025-01-29T14:16:46","slug":"micro-influenceur","status":"publish","type":"page","link":"https:\/\/www.territory-influence.com\/fr\/influenceurs\/micro-influenceur\/","title":{"rendered":"Micro Influenceur"},"content":{"rendered":"

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MICRO
INFLUENCEURS<\/h1>\n

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Les micro-influenceurs sont des utilisateurs r\u00e9guliers des plateformes de m\u00e9dias sociaux, avec des nombres d’abonn\u00e9s allant d’environ 1 000 \u00e0 100 000.<\/span>.<\/span>Ils<\/span>poss\u00e8dent<\/span> une communaut\u00e9 d\u00e9vou\u00e9e et engag\u00e9e qui valorise leur contenu authentique et accessible. Ces individus <\/span>entretiennent<\/span>souvent une personnalit\u00e9 en ligne authentique et accessible, partageant des moments du quotidien, des critiques de produits et des<\/span>exp\u00e9riences personnelles<\/span>qui r\u00e9sonnent profond\u00e9ment avec leur communaut\u00e9.<\/span><\/span> <\/span><\/p>\n

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Pourquoi travailler avec les Micro Influenceurs?<\/h2>\n

Les micro-influenceurs entretiennent une relation \u00e9troite avec leurs abonn\u00e9s, tant en ligne que hors ligne. Cette connexion intime permet aux marques de puiser dans leur authenticit\u00e9 et leur cr\u00e9dibilit\u00e9, cr\u00e9ant ainsi des partenariats organiques et impactants. En tirant parti du pouvoir des micro-influenceurs, les marques peuvent atteindre des publics de niche, renforcer la fid\u00e9lit\u00e9 \u00e0 la marque et favoriser des connexions authentiques, jetant ainsi les bases de campagnes marketing r\u00e9ussies et durables. Chez TERRITORY Influence, nous reconnaissons le potentiel significatif des micro-influenceurs et <\/span>s\u00e9lectionnons les meilleurs<\/span>pour aider les marques \u00e0 maximiser<\/span>leur impact.<\/span><\/span> <\/span><\/p>\n

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Tout comme les<\/span>ont un public plus engag\u00e9 et loyal que les plus grands influenceurs<\/span>ou<\/span> c\u00e9l\u00e9brit\u00e9s. Leurs recommandations sont per\u00e7ues comme plus authentiques et dignes de confiance.<\/span><\/span><\/p>\n

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Bien que les micro-influenceurs facturent<\/span>plus cher que les nano-influenceurs,<\/span> ils restent rentables en termes de rapport qualit\u00e9-prix.<\/span><\/span> <\/span><\/p>\n

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Les micro-influenceurs travaillent souvent dans <\/span>un domaine d’expertise<\/span> sp\u00e9cifiqu<\/span>(cuisine, voyage, <\/span>animaux de compagnie, bricolage…), ce qui permet <\/span>aux marques<\/span> de cibler plus facilement <\/span>leur public id\u00e9al<\/span>et de g\u00e9n\u00e9rer<\/span> un engagementt<\/span> plus pertinent.<\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbContenu engageant\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/7-2.png\u00a0\u00bb alt=\u00a0\u00bbContenu\u00a0\u00bb image_icon_width=\u00a0\u00bb60%\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbRoboto|700|||||||\u00a0\u00bb header_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_text_color=\u00a0\u00bb#FF4E00″ header_font_size=\u00a0\u00bb22px\u00a0\u00bb body_font=\u00a0\u00bb|300|||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb body_font_size=\u00a0\u00bb16px\u00a0\u00bb background_color=\u00a0\u00bb#1a1a1a\u00a0\u00bb custom_margin=\u00a0\u00bb20px||10px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|20px|20px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Les micro-influenceurs ont souvent des taux d’engagement plus \u00e9lev\u00e9s que les plus grands influenceurs, car<\/span> leur<\/span> relation avec leurs abonn\u00e9s est plus \u00e9troite, ce qui d\u00e9clenche l’engagement.<\/span><\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#242424″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb45px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Exemple de collaboration avec des micro-influenceurs<\/span><\/h2>\n

[\/et_pb_text][et_pb_slider dot_nav_custom_color=\u00a0\u00bb#FF4E00″ _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb body_font_size=\u00a0\u00bb22px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb link_option_url=\u00a0\u00bbhttps:\/\/www.territory-influence.com\/project\/micro-influencers-for-perlino\/ \u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_slide heading=\u00a0\u00bbInspiring content creation to boost the online visibility of Perlino\u00a0\u00bb button_text=\u00a0\u00bbD\u00e9couvrer le cas\u00a0\u00bb button_link=\u00a0\u00bbhttps:\/\/www.territory-influence.com\/project\/micro-influencers-for-perlino\/\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/11\/Perlino-1.png\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_level=\u00a0\u00bbh3″ header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb45px\u00a0\u00bb body_font_size=\u00a0\u00bb20px\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_border_width=\u00a0\u00bb3px\u00a0\u00bb button_border_color=\u00a0\u00bb#FF4E00″ button_border_radius=\u00a0\u00bb0px\u00a0\u00bb button_use_icon=\u00a0\u00bbon\u00a0\u00bb button_icon=\u00a0\u00bb=||divi||400″ button_icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_on_hover=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_transition=\u00a0\u00bbon\u00a0\u00bb]<\/p>\n

Our team chose 5 micro<\/span> paid<\/span> influencers to create inspiring <\/span>content<\/span>,<\/span> published <\/span>through Instagram post and <\/span>story<\/span>. Increasing the brand\u2019s <\/span>online <\/span>awareness<\/span>, <\/span>the campaign <\/span>generated over 2 million impressions.<\/span><\/span> <\/span><\/p>\n

[\/et_pb_slide][et_pb_slide heading=\u00a0\u00bbRaising awareness for the CSD themed Garnier Micellar Cleasing Water\u00a0\u00bb button_text=\u00a0\u00bbD\u00e9couvrer le cas\u00a0\u00bb button_link=\u00a0\u00bbhttps:\/\/www.territory-influence.com\/project\/micro-influencers-for-garnier\/\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/11\/garnier-Micellar.png\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_level=\u00a0\u00bbh3″ header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb45px\u00a0\u00bb body_font_size=\u00a0\u00bb20px\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_bg_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb button_border_width=\u00a0\u00bb3px\u00a0\u00bb button_border_color=\u00a0\u00bb#FF4E00″ button_border_radius=\u00a0\u00bb0px\u00a0\u00bb button_font=\u00a0\u00bb||||||||\u00a0\u00bb button_use_icon=\u00a0\u00bbon\u00a0\u00bb button_icon=\u00a0\u00bb=||divi||400″ button_icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_on_hover=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_transition=\u00a0\u00bbon\u00a0\u00bb]<\/p>\n

We helped Garnier to find the perfect micro influencers match to promote their <\/span>Micellar Cleansing Water <\/span>newly designed for pride month.<\/span><\/span><\/p>\n

[\/et_pb_slide][et_pb_slide heading=\u00a0\u00bbDriving traffic to online shop for Olly Lingerie\u00a0\u00bb button_text=\u00a0\u00bbD\u00e9couvrer le cas\u00a0\u00bb button_link=\u00a0\u00bbhttps:\/\/www.territory-influence.com\/project\/micro-influencers-for-ollylingerie\/%20″ image=\u00a0\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/11\/Olly-1-1.png\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_level=\u00a0\u00bbh3″ header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb45px\u00a0\u00bb body_font_size=\u00a0\u00bb20px\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_bg_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb button_border_width=\u00a0\u00bb3px\u00a0\u00bb button_border_color=\u00a0\u00bb#FF4E00″ button_border_radius=\u00a0\u00bb0px\u00a0\u00bb button_font=\u00a0\u00bb||||||||\u00a0\u00bb button_use_icon=\u00a0\u00bbon\u00a0\u00bb button_icon=\u00a0\u00bb=||divi||400″ button_icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_on_hover=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_transition=\u00a0\u00bbon\u00a0\u00bb]<\/p>\n

We activated 16 micro unpaid influencers with 1000 to 10K followers on Instagram to develop brand visibility and online conversion. <\/span>They<\/span> produced and shared over<\/span> 100 pieces of content, <\/span>achieving<\/span> 49.9K online<\/span> reach!<\/span><\/span> <\/span><\/p>\n

[\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row admin_label=\u00a0\u00bbRang\u00e9e Message\u00a0\u00bb module_class=\u00a0\u00bbtt-black\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ custom_margin=\u00a0\u00bb|auto||auto|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbTitle\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ text_font=\u00a0\u00bbRoboto|700|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#737373″ text_font_size=\u00a0\u00bb25px\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_2_font=\u00a0\u00bbRoboto|700|||||||\u00a0\u00bb header_2_text_align=\u00a0\u00bbleft\u00a0\u00bb header_2_font_size=\u00a0\u00bb45px\u00a0\u00bb max_width_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbleft\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb40px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Envoyez un message<\/h2>\n

ou \u00e9crivez directement \u00e0 bonjour-influence@territory.group<\/a><\/p>\n

[\/et_pb_text][et_pb_contact_form captcha=\u00a0\u00bboff\u00a0\u00bb email=\u00a0\u00bbbonjour-influence@territory.group\u00a0\u00bb success_message=\u00a0\u00bbMerci, nous r\u00e9pondrons \u00e0 votre message au plus vite !\u00a0\u00bb submit_button_text=\u00a0\u00bbEnvoyez votre message\u00a0\u00bb module_id=\u00a0\u00bbet_pb_contact_form_0″ module_class=\u00a0\u00bbformtti\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ _unique_id=\u00a0\u00bbe850a04f-dabd-41bc-a3ec-713206b63b92″ form_field_background_color=\u00a0\u00bbrgba(26,26,26,0.08)\u00a0\u00bb form_field_text_color=\u00a0\u00bbrgba(0,0,0,0.6)\u00a0\u00bb form_field_focus_text_color=\u00a0\u00bb#FF4E00″ title_font=\u00a0\u00bbRoboto|700|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#000000″ captcha_font=\u00a0\u00bbRoboto||||||||\u00a0\u00bb form_field_font=\u00a0\u00bbRoboto|300|||||||\u00a0\u00bb form_field_font_size=\u00a0\u00bb18px\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb 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Vous pouvez en savoir plus sur le traitement de vos donn\u00e9es en relation avec le formulaire de contact dans notre <\/span>avis de confidentialit\u00e9.<\/span><\/a><\/p>\n

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D\u00e9couvrez ce qu’est un micro-influenceur avec Territory Influence. Collaboration, prix, port\u00e9e d’audience ou encore l’engagement sont abord\u00e9s dans notre contenu.<\/p>\n","protected":false},"author":19,"featured_media":0,"parent":13130,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-33219","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/pages\/33219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/comments?post=33219"}],"version-history":[{"count":13,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/pages\/33219\/revisions"}],"predecessor-version":[{"id":40495,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/pages\/33219\/revisions\/40495"}],"up":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/pages\/13130"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media?parent=33219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}