{"id":16339,"date":"2022-07-29T09:05:29","date_gmt":"2022-07-29T09:05:29","guid":{"rendered":"https:\/\/www.territory-influence.com\/infographic-tiktok-pour-les-marketeurs-apprenez-des-consommateurs-des-createurs\/"},"modified":"2024-04-09T09:26:00","modified_gmt":"2024-04-09T09:26:00","slug":"infographic-tiktok-pour-les-marketeurs-apprenez-des-consommateurs-des-createurs","status":"publish","type":"post","link":"https:\/\/www.territory-influence.com\/fr\/infographic-tiktok-pour-les-marketeurs-apprenez-des-consommateurs-des-createurs\/","title":{"rendered":"[Infographie] TikTok pour les Marketeurs : apprenez des consommateurs & des cr\u00e9ateurs"},"content":{"rendered":"

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Avec plus d’1 Md d’utilisateurs connect\u00e9s chaque mois<\/strong> pour rire, apprendre ou d\u00e9couvrir de nouvelles choses, TikTok<\/b> est LA plateforme incontournable du moment et du futur ! Et non, ce n’est plus seulement des vid\u00e9os de danse de la G\u00e9n\u00e9ration Z. La diversit\u00e9 des contenus que l’app propose offre de nombreuses opportunit\u00e9s pour les Marketeurs. Cependant, les KPI sont difficilement pr\u00e9visibles sur TikTok. La cl\u00e9 de la r\u00e9ussite ? Adoptez une strat\u00e9gie ax\u00e9e sur le contenu et con\u00e7ue pour divertir des communaut\u00e9s sp\u00e9cifiques et essayez diff\u00e9rents formats de contenu, avec des profils de cr\u00e9ateurs vari\u00e9s. Testez le Live Shopping et le Social Commerce d\u00e8s maintenant pour faire figures de pionniers dans ces deux outils d’avenir.<\/p>\n

Mais comment les marques peuvent-elles profiter de ces tendances ?<\/p>\n

Consultez l’infographie<\/span> ci-dessous et profitez d’un r\u00e9sum\u00e9 des 33k<\/span>\u00a0insights exclusifs de notre \u00e9tude, transform\u00e9s en conseils<\/span> Marketing cl\u00e9s !<\/h2>\n

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Profitez d’encore plus de learnings<\/strong>, de r\u00e9sultats et d’\u00e9tudes de cas exclusifs en regardant le replay de notre dernier Webinar. Apprenez-en plus gr\u00e2ce aux t\u00e9moignages d’experts de TikTok, notamment celui de @roro_le_costaud, macro influenceur aux 1,4M de followers sur l’app !<\/p>\n

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Avec plus d’1 Md d’utilisateurs connect\u00e9s chaque mois pour rire, apprendre ou d\u00e9couvrir de nouvelles choses, TikTok est LA plateforme incontournable du moment et du futur ! Et non, ce n’est plus seulement des vid\u00e9os de danse de la G\u00e9n\u00e9ration Z. La diversit\u00e9 des contenus que l’app propose offre de nombreuses opportunit\u00e9s pour les Marketeurs. […]<\/p>\n","protected":false},"author":28,"featured_media":16100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[237,233],"tags":[],"class_list":["post-16339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-fr","category-tendances"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/posts\/16339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/comments?post=16339"}],"version-history":[{"count":11,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/posts\/16339\/revisions"}],"predecessor-version":[{"id":35488,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/posts\/16339\/revisions\/35488"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media\/16100"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media?parent=16339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/categories?post=16339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/tags?post=16339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}