{"id":13867,"date":"2022-04-25T14:15:48","date_gmt":"2022-04-25T14:15:48","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/4-types-dinfluenceurs-pour-ravensburger\/"},"modified":"2023-12-07T14:13:21","modified_gmt":"2023-12-07T14:13:21","slug":"4-types-dinfluenceurs-pour-ravensburger","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/fr\/project\/4-types-dinfluenceurs-pour-ravensburger\/","title":{"rendered":"4 types d’influenceurs pour Ravensburger"},"content":{"rendered":"

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NANO, MICRO, MACRO & STAR INFLUENCEURS<\/p>\n

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Cas clients
<\/tt-underline>Puzzles 3D Ravensburger<\/h1>\n

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Apr\u00e8s le succ\u00e8s des puzzles 2D de Ravensburger, il \u00e9tait temps de lancer les puzzles 3D pour offrir \u00e0 tous les amateurs de puzzles encore plus de plaisir. Gr\u00e2ce \u00e0 deux campagnes, nous avons cr\u00e9\u00e9 du contenu multim\u00e9dia, de la port\u00e9e en ligne et des recommandations pour stimuler le lancement du puzzle 3D Lamborghini, Porsche et VW Bulli de Ravensburger et ainsi sensibiliser les groupes cibles avec les quatre types d’influenceurs.<\/p>\n

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Ce mix parfait d’influenceurs a atteint les familles, les GenZ et les millenials.<\/strong><\/h2>\n<\/div>\n<\/div>\n
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Lors de la premi\u00e8re campagne<\/a>, 36 Micro Influenceurs<\/strong> et leurs enfants ont re\u00e7u les puzzles chez eux. Ils ont cr\u00e9\u00e9 du contenu inspirant et \u00e9motionnel principalement sur leur compte Instagram et Facebook, en mettant en sc\u00e8ne l’innovation comme un objet de d\u00e9coration, et ont ainsi cr\u00e9\u00e9 des r\u00e9f\u00e9rences authentiques pour leurs r\u00e9seaux. Pour une activation de grande ampleur, 3 Macro Influenceurs<\/strong> ont \u00e9galement \u00e9tait activ\u00e9. Ils ont pu faire le puzzle et le pr\u00e9senter \u00e0 leur communaut\u00e9 via des posts Instagram (dont une vid\u00e9o Reels), des Stories Instagram et d’une <\/span>vid\u00e9o TikTok<\/a> avec un storytelling amusant. Nous avons adopt\u00e9 une approche de social commerce en ins\u00e9rant des liens vers la boutique en ligne de Ravensburger o\u00f9 le puzzle 3D est disponible.<\/span><\/p>\n

Lors de la deuxi\u00e8me campagne, nous avons activ\u00e9 des influenceurs Nano et Star<\/strong> afin de tirer parti du succ\u00e8s de la derni\u00e8re campagne et de porter les r\u00e9sultats \u00e0 un niveau sup\u00e9rieur gr\u00e2ce \u00e0 une combinaison parfaite d’influenceurs. Ainsi, nous avons augment\u00e9 les ventes en g\u00e9n\u00e9rant des recommandations et en obtenant des informations authentiques sur le produit de la part des consommateurs. De fait, 150 influenceurs Nano<\/strong> ont eu l’occasion de tester l’un des trois v\u00e9hicules de puzzle 3D et de faire du puzzle avec leurs enfants et\/ou leurs partenaires. Ils ont cr\u00e9\u00e9 du contenu (UGC) touchant sur leurs profils de r\u00e9seaux sociaux et ont partag\u00e9 leurs exp\u00e9riences positives en ligne. De plus, ils ont \u00e9t\u00e9 guid\u00e9s via le microsite et la newsletter pour obtenir plus d’informations et \u00e9changer leurs exp\u00e9riences. Enfin, Finn et Leon Pelz, nos Star Influenceurs se sont transform\u00e9s en r\u00e9el ambassadeurs de la marque Ravensburger.<\/strong> Suite au succ\u00e8s de la derni\u00e8re campagne, le cr\u00e9ateur de contenu TikTok, Leon, a \u00e9t\u00e9 choisit \u00e0 nouveau car sa port\u00e9e et l’interaction avec les followers de la derni\u00e8re fois ont \u00e9t\u00e9 un grand succ\u00e8s. Ils ont pr\u00e9sent\u00e9 le puzzle 3D \u00e0 leur communaut\u00e9 dans un cadre authentique via une vid\u00e9o TikTok et des stories Instagram. Lien swipe-up redirigeant vers la boutique en ligne de Ravensburger. <\/span><\/p>\n<\/div>\n<\/div>\n

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Les deux campagnes avec les quatre types d’influenceurs ont pu toucher<\/span> plus de 1,1 million de personnes en ligne gr\u00e2ce \u00e0 un contenu amusant et informatif, avec un taux d’engagement sup\u00e9rieur \u00e0 la moyenne de 25,5 % et 530 clics sur les liens. D\u00e9filez la page vers le bas pour d\u00e9couvrir d’autres excellents r\u00e9sultats ! <\/span><\/p>\n

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    Vous souhaitez aller plus loin et obtenir des conseils personnalis\u00e9s pour votre marque ?<\/p>\n

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    Parcourez nos \u00e9tudes de cas et d\u00e9couvrez comment nous avons accompagn\u00e9 Ravensburger et r\u00e9pondu \u00e0 leurs enjeux strat\u00e9giques avec des campagnes sur-mesure.<\/p>\n","protected":false},"author":19,"featured_media":10285,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[234],"project_tag":[],"class_list":["post-13867","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-loisirs"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/13867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/comments?post=13867"}],"version-history":[{"count":15,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/13867\/revisions"}],"predecessor-version":[{"id":31805,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/13867\/revisions\/31805"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media\/10285"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media?parent=13867"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_category?post=13867"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_tag?post=13867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}