{"id":13883,"date":"2022-04-25T15:34:47","date_gmt":"2022-04-25T15:34:47","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/activation-de-nano-micro-influenceurs-pour-la-saint-valentin\/"},"modified":"2023-04-04T12:50:15","modified_gmt":"2023-04-04T12:50:15","slug":"activation-de-nano-micro-influenceurs-pour-la-saint-valentin","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/fr\/project\/activation-de-nano-micro-influenceurs-pour-la-saint-valentin\/","title":{"rendered":"Activation de Nano & Micro Influenceurs pour la Saint-Valentin"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbHero\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ background_color=\u00a0\u00bb#FF4E00″ background_image=\u00a0\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00a0\u00bb custom_padding=\u00a0\u00bb67px|0px|67.1875px|0px|false|false\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb animation_intensity_zoom=\u00a0\u00bb4%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbtop\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb3%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ text_font=\u00a0\u00bbRoboto|500||on|||||\u00a0\u00bb text_text_color=\u00a0\u00bb#353740″ text_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_margin=\u00a0\u00bb||19px|||\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

NANO & MICRO INFLUENCEURS<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00a0\u00bbtt-white\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb header_font=\u00a0\u00bbRoboto|900||on|||||\u00a0\u00bb header_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_font_size=\u00a0\u00bb50px\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Cas clients
<\/tt-underline>Balbine spirits<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbCase Study Text\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb110px||18px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text quote_border_color=\u00a0\u00bb#FF4E00″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbRoboto|500|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb quote_font=\u00a0\u00bbRoboto|300|on||||||\u00a0\u00bb header_font=\u00a0\u00bbRoboto|900|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb45px\u00a0\u00bb header_2_font=\u00a0\u00bbRoboto|900|||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

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Pour la Saint-Valentin, nous avons augment\u00e9 la visibilit\u00e9 offline et online <\/span><\/span><\/span> de Balbine Spirits bas\u00e9 sur les exp\u00e9riences de cocktails \u00e0 domicile en Belgique. Cette campagne d’influence a \u00e9galement \u00e9t\u00e9 l’occasion de <\/span><\/span><\/span>collecter des feedbacks sur la nouvelle marque de spiritueux. Nous avons s\u00e9lectionn\u00e9 100 <\/span><\/span> epicuriens,<\/span> <\/span>gin lovers habitu\u00e9 \u00e0 faire des <\/span><\/span><\/span>cocktails, et actifs sur Instagram et sur TRND: une plateforme avec <\/span><\/span><\/span>des (unpaid) nano & micro influenceurs.<\/span><\/span>\u200b<\/span><\/span><\/span>\u200b<\/span><\/p>\n

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250 contenus authentiques et tactiques pour une nouvelle marque.<\/strong><\/h2>\n<\/div>\n<\/div>\n
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Apr\u00e8s une phase de formation et de dialogue de 2 semaines avec notre chef de projet, les influenceurs ont organis\u00e9 des d\u00e9gustation de cocktails<\/span> <\/span><\/span>pour la Saint-Valentin avec leurs proches : un d\u00eener romantique, une soir\u00e9e de d\u00e9tente… Ils avaient deux options: 65% ont gout\u00e9 le Old Tom Gin <\/span><\/span><\/span>et 35% ont gout\u00e9 the Gin. Tous ont \u00e9t\u00e9 convaincus par une approbation \u00e0 100% de l’USP de la marque et ont donn\u00e9 au produit une note globale de 4,8 sur 5. 84% d’entre eux \u00e9taient m\u00eame pr\u00eats \u00e0 acheter <\/span><\/span><\/span>le produit apr\u00e8s la campagne. Faites d\u00e9filer la page apr\u00e8s le t\u00e9moignage de la marque pour voir les r\u00e9sultats en termes de port\u00e9e offline & online.<\/span><\/span>
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Ce que je retiens de l’op\u00e9ration, c’est le grand nombre de candidats ! La s\u00e9lection \u00e9tait tr\u00e8s bien faite avec une bonne r\u00e9partition entre les profils nano et micro. L’activation a \u00e9t\u00e9 tr\u00e8s fluide et les communications de l’agence ont nourri les participants de nouveaux d\u00e9fis et de contenus pertinents \u00e0 chaque fois. Cela m’a permis d’augmenter consid\u00e9rablement ma communaut\u00e9 sur Instagram et de booster la visibilit\u00e9 de la marque. L’amplification de la port\u00e9e de la marque \u00e9tait notable, avec des discours authentiques : ils \u00e9taient vraiment de bons ambassadeurs de la marque ! Julien Maingraud, Fondateur<\/strong><\/em><\/span><\/span><\/span><\/p>\n<\/blockquote>\n

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<\/tt-underline> Partagez sur<\/h2>\n

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NANO & MICRO INFLUENCEURSCas clientsBalbine spirits Pour la Saint-Valentin, nous avons augment\u00e9 la visibilit\u00e9 offline et online de Balbine Spirits bas\u00e9 sur les exp\u00e9riences de cocktails \u00e0 domicile en Belgique. Cette campagne d’influence a \u00e9galement \u00e9t\u00e9 l’occasion de collecter des feedbacks sur la nouvelle marque de spiritueux. Nous avons s\u00e9lectionn\u00e9 100 epicuriens, gin lovers habitu\u00e9 […]<\/p>\n","protected":false},"author":19,"featured_media":10328,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[236],"project_tag":[],"class_list":["post-13883","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-fr"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t