{"id":14475,"date":"2022-05-13T15:04:45","date_gmt":"2022-05-13T15:04:45","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-et-micro-influenceurs-au-service-du-lancement-dune-marque\/"},"modified":"2023-07-13T08:24:07","modified_gmt":"2023-07-13T08:24:07","slug":"nano-et-micro-influenceurs-au-service-du-lancement-dune-marque","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/fr\/project\/nano-et-micro-influenceurs-au-service-du-lancement-dune-marque\/","title":{"rendered":"Nano et Micro-influenceurs au service du lancement d’une marque"},"content":{"rendered":"

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NANO & MICRO INFLUENCEURS<\/p>\n

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Cas clients
<\/tt-underline>LE COQ (SAVENCIA)<\/h1>\n

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Nous avons soutenu le lancement d’une marque de fromage en d\u00e9veloppant sa notori\u00e9t\u00e9 sur les deux canaux : offline et online. En transformant 1 000 influenceurs non r\u00e9mun\u00e9r\u00e9s (nano et micro) en ambassadeurs de LE COQ, nous avons multipli\u00e9 le nombre de d\u00e9gustations au sein du groupe cible. Les conversations et le contenu bas\u00e9s sur l’exp\u00e9rience ont aid\u00e9 la marque \u00e0 \u00e9duquer les consommateurs sur son positionnement, les avantages du produit et les moments de consommation.<\/span><\/span><\/span><\/p>\n

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93% d’intention d’achat apr\u00e8s avoir test\u00e9 la marque.<\/strong><\/h2>\n<\/div>\n<\/div>\n
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Apr\u00e8s avoir re\u00e7u chez eux un pack de bienvenue comprenant des bons d’achat, les ambassadeurs se sont rendus au magasin pour obtenir leur fromage frais et commencer l’exp\u00e9rience r\u00e9elle. D\u00e9fis culinaires, partage de coupons, posts gourmands… Ils ont accompli leurs missions d’influenceurs, ont rendu compte de leur activit\u00e9 sur notre plateforme communautaire TRND et ont partag\u00e9 leurs r\u00e9actions et leurs id\u00e9es par le biais d’un questionnaire marketing final.<\/p>\n

98 % ont d\u00e9clar\u00e9 qu’ils recommanderaient la nouvelle marque \u00e0 leurs amis et aux membres de leur famille. Le produit a \u00e9t\u00e9 \u00e9valu\u00e9 4,7 sur 5, ce qui a am\u00e9lior\u00e9 la nouvelle e-r\u00e9putation sur Google.<\/strong> Une autre preuve sociale puissante pour les internautes qui n’auraient peut-\u00eatre pas \u00e9t\u00e9 expos\u00e9s aux 3 700 posts d’influenceurs sur Facebook, Instagram et Twitter. Faites d\u00e9filer vers le bas pour plus de r\u00e9sultats de la campagne, y compris la port\u00e9e offline et online !<\/p>\n

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Il est vrai que notre exp\u00e9rience avec TERRITORY Influence (une premi\u00e8re pour nous \ud83d\ude0a ) s’est tr\u00e8s bien pass\u00e9e, avec une \u00e9quipe \u00e0 l’\u00e9coute de nos probl\u00e9matiques, des r\u00e9sultats de qualit\u00e9 et un engagement fort de la communaut\u00e9 TRND. Une activation tr\u00e8s innovante (du moins pour Savencia), qui permet d’ouvrir de nouvelles voies dans le domaine de \u00a0\u00bb l’exp\u00e9rience consommateur \u00a0\u00bb en travaillant de mani\u00e8re tr\u00e8s fine sur la notori\u00e9t\u00e9 et la consid\u00e9ration de la marque.<\/p>\n

Lucie Paulin, Senior Brand Manager (Bresse Bleu & Le Coq) chez Savencia<\/strong><\/p>\n<\/blockquote>\n

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Parcourez nos \u00e9tudes de cas et d\u00e9couvrez comment nous avons accompagn\u00e9 LE COQ et r\u00e9pondu \u00e0 leurs enjeux strat\u00e9giques avec des campagnes sur-mesure.<\/p>\n","protected":false},"author":19,"featured_media":11748,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[236],"project_tag":[],"class_list":["post-14475","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-fr"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/14475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/comments?post=14475"}],"version-history":[{"count":13,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/14475\/revisions"}],"predecessor-version":[{"id":26149,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/14475\/revisions\/26149"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media\/11748"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media?parent=14475"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_category?post=14475"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_tag?post=14475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}