{"id":14535,"date":"2022-05-16T14:33:32","date_gmt":"2022-05-16T14:33:32","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/activation-nano-micro-pour-handy-bag\/"},"modified":"2023-07-13T08:21:55","modified_gmt":"2023-07-13T08:21:55","slug":"activation-nano-micro-pour-handy-bag","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/fr\/project\/activation-nano-micro-pour-handy-bag\/","title":{"rendered":"Activation Nano & Micro pour Handy Bag"},"content":{"rendered":"

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ACTIVATION DE NANO & MICRO INFLUENCEURS<\/p>\n

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Cas clients
<\/tt-underline>Handy Bag (Melitta)<\/h1>\n

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Nos experts ont aid\u00e9 la marque Handy Bag\u00ae \u00e0 am\u00e9liorer sa visibilit\u00e9 pour une nouvelle gamme de sacs poubelle en g\u00e9n\u00e9rant des conversations de pair \u00e0 pair (WOM) et en informant sur les avantages du produit, tout en recrutant de nouveaux consommateurs. La mission des influenceurs \u00e9tait de montrer les avantages ultra-r\u00e9sistants, \u00e9tanches et pratiques de cette innovation pour les poubelles de taille standards ou hautes sur le march\u00e9 fran\u00e7ais.<\/span><\/p>\n

<\/span><\/p>\n

96 % recommanderaient le produit \u00e0 leurs pairs.<\/span><\/h2>\n

<\/span><\/p>\n

Nous avons activ\u00e9 3,000 Nano et Micro Influenceurs<\/strong>, tous propri\u00e9taires de poubelles, avec une communaut\u00e9 moyenne de 972 followers sur Instagram. Tous \u00e9taient int\u00e9ress\u00e9s par la d\u00e9couverte de la marque ; 72% d’entre eux n’utilisaient pas de produits Handy Bag\u00ae.<\/span><\/p>\n

Au d\u00e9but de la campagne, ils ont re\u00e7u une bo\u00eete compos\u00e9e de : une carte de bienvenue, un rouleau de sacs poubelle r\u00e9sistants \u00e0 poign\u00e9es coulissantes (de la taille de leur choix) et 10 prospectus contenant des coupons de r\u00e9duction \u00e0 distribuer dans leur entourage. Apr\u00e8s la phase de briefing, ils ont partag\u00e9 les d\u00e9fis amusants en ligne en utilisant le hashtag de la campagne : #HandyBagUltraResistant.<\/p>\n

Le contenu cr\u00e9atif a suscit\u00e9 des r\u00e9actions positives sur Instagram, non seulement de la part des utilisateurs activ\u00e9s, mais aussi de leur communaut\u00e9 en ligne. Cette strat\u00e9gie de marketing d’influence est apparue comme une belle opportunit\u00e9 de d\u00e9velopper les ventes de la marque avec une intention d’achat moyenne de 88% analys\u00e9e apr\u00e8s les exp\u00e9riences \u00e0 domicile. Faites d\u00e9filer la page pour voir un r\u00e9sum\u00e9 vid\u00e9o de cette campagne r\u00e9ussie et d’autres r\u00e9sultats !<\/p>\n

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\u00ab\u00a0Gr\u00e2ce \u00e0 Territory Influence, nous avons pu r\u00e9aliser une campagne de bouche-\u00e0-oreille de qualit\u00e9<\/strong>, avec un r\u00e9el suivi<\/strong> et une \u00e9quipe professionnelle toujours disponible<\/strong>. Les r\u00e9sultats de la campagne ont \u00e9t\u00e9 tr\u00e8s positifs et les influenceurs ont \u00e9t\u00e9 activ\u00e9s de telle sorte qu’ils ont jou\u00e9 le jeu et que le contenu post\u00e9 correspondait largement \u00e0 nos attentes<\/strong>, m\u00eame avec nos produits qui semblent difficiles \u00e0 rendre<\/strong> \u00ab\u00a0Instagrammable\u00a0\u00bb \u00e0 premi\u00e8re vue.\u201d\u200b <\/em>Cl\u00e9mentine Catroux, Melitta Assistante chef de produit<\/strong><\/em><\/p>\n<\/blockquote>\n

<\/span><\/p>\n<\/div>\n<\/div>\n

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Partagez sur<\/h2>\n

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