{"id":14566,"date":"2022-05-16T15:50:05","date_gmt":"2022-05-16T15:50:05","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/les-influenceuses-brisent-les-tabous-avec-nana-libresse\/"},"modified":"2024-04-04T12:40:29","modified_gmt":"2024-04-04T12:40:29","slug":"les-influenceuses-brisent-les-tabous-avec-nana-libresse","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/fr\/project\/les-influenceuses-brisent-les-tabous-avec-nana-libresse\/","title":{"rendered":"Les influenceuses brisent les tabous avec Nana \/ Libresse"},"content":{"rendered":"


\n[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbHero\u00a0\u00bb _builder_version=\u00a0\u00bb4.7.4″ background_color=\u00a0\u00bb#FF4E00″ background_image=\u00a0\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00a0\u00bb custom_padding=\u00a0\u00bb67px|0px|67.1875px|0px|false|false\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb animation_intensity_zoom=\u00a0\u00bb4%\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.7.4″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbtop\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb3%\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.9.2″ text_font=\u00a0\u00bbRoboto|500||on|||||\u00a0\u00bb text_text_color=\u00a0\u00bb#353740″ text_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_margin=\u00a0\u00bb||19px|||\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb]<\/p>\n

ACTIVATION DE NANO & MICRO INFLUENCEURS<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00a0\u00bbtt-white\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.2″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb header_font=\u00a0\u00bbRoboto|900||on|||||\u00a0\u00bb header_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_font_size=\u00a0\u00bb50px\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb]<\/p>\n

Cas clients
<\/tt-underline>NANA \/ LIBRESSE \/ BODYFORM<\/h1>\n

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En France, au Royaume-Uni, en Hongrie et en Allemagne, nous avons lib\u00e9r\u00e9 la parole sur les menstruations avec Libresse (Nana<\/em> en France, Bodyform<\/em> au Royaume-Uni) gr\u00e2ce \u00e0 des campagnes d’influenceurs 100% f\u00e9minines et authentiques. Les objectifs? Sensibiliser les femmes aux produits de la marque, accro\u00eetre sa notori\u00e9t\u00e9 et sa visibilit\u00e9, ainsi que recruter de nouvelles consommatrices par le biais d’essais de produits et de contenus. 3 500 nano influenceurs ont ainsi \u00e9t\u00e9 activ\u00e9s \u00e0 travers l’Europe,<\/strong> avec diff\u00e9rentes \u00e9quipes form\u00e9es en fonction de leurs besoins. Toutes utilisaient d\u00e9j\u00e0 des serviettes hygi\u00e9niques jour et nuit. En France, 10 micro-influenceurs ont \u00e9galement \u00e9t\u00e9 s\u00e9lectionn\u00e9s pour accro\u00eetre la qualit\u00e9 du contenu et la visibilit\u00e9 sur les m\u00e9dias sociaux – avec toujours un taux d’engagement \u00e9lev\u00e9.<\/p>\n

Briser le tabou de la menstruation avec des influenceuses \u00e0 travers l’Europe.<\/h2>\n

Pendant les campagnes, les influenceurs ont \u00e9t\u00e9 transform\u00e9s en ambassadeurs de la marque. Ils ont re\u00e7u diff\u00e9rentes missions partag\u00e9es \u00e0 travers des articles de blog et des newsletters sur TRND.com. Apr\u00e8s avoir acquis une expertise du produit, ils ont partag\u00e9 leur exp\u00e9rience offline par le biais de content r\u00e9seaux sociaux et d’\u00e9valuations et de commentaires sur le site Web de la marque. Il \u00e9tait important pour nous de s\u00e9lectionner des femmes qui n’avaient aucun tabou concernant leurs r\u00e8gles. Le mois d’activation a \u00e9t\u00e9 l’occasion pour les \u00e9quipes de parler librement des soins intimes des femmes, avec Libresse \/ Nana \/ Bodyform comme moteur de conversation.<\/p>\n

Cette communication C2C rafra\u00eechissante a donn\u00e9 des r\u00e9sultats positifs en Europe : plus de 5 millions de visiteurs en ligne<\/strong> pour 6 600 contenus sur les r\u00e9seaux sociaux<\/strong>. L’e-r\u00e9putation de la marque a \u00e9galement \u00e9t\u00e9 am\u00e9lior\u00e9e gr\u00e2ce \u00e0 6 853 \u00e9valuations et commentaires<\/strong>, avec un taux de recommandation de 97 %.<\/strong> Faites d\u00e9filer la page pour voir le contenu des influenceurs !<\/p>\n

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