{"id":14570,"date":"2022-05-16T16:08:36","date_gmt":"2022-05-16T16:08:36","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-activation-pour-les-machines-a-cafe-melitta\/"},"modified":"2023-07-13T08:21:01","modified_gmt":"2023-07-13T08:21:01","slug":"nano-activation-pour-les-machines-a-cafe-melitta","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/fr\/project\/nano-activation-pour-les-machines-a-cafe-melitta\/","title":{"rendered":"Nano Activation pour les machines \u00e0 caf\u00e9 Melitta"},"content":{"rendered":"

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ACTIVATION NANO INFLUENCEURS<\/p>\n

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Cas clients
<\/tt-underline>Machines \u00e0 caf\u00e9 Melitta<\/h1>\n

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En 2021, nous avons aid\u00e9 Melitta en identifiant les personnes qui veulent acheter une machine \u00e0 caf\u00e9 haut de gamme, en \u00e9duquant les consommateurs sur les avantages et les usages du produit pour enfin les guider \u00e0 acheter la bonne machine \u00e0 caf\u00e9 Melitta et \u00e0 partager leur exp\u00e9rience soit sur une plateforme fran\u00e7aise de e-retailer (Darty & Boulanger) soit directement sur l’eShop Melitta.<\/p>\n

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97 \u00e9valuations et commentaires publi\u00e9s sur les plateformes e-shop et e-retailer Melitta.<\/span><\/h2>\n

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Nous avons activ\u00e9 56 nano influenceurs<\/strong>, s\u00e9lectionn\u00e9s sur notre plateforme TRND.fr (730K membres). Ils cherchaient tous \u00e0 acheter une nouvelle machine \u00e0 caf\u00e9 et \u00e9taient clients des partenaires de l’e-retailers (Boulanger & Darty). Ils ont g\u00e9r\u00e9 la commande d’une machine \u00e0 caf\u00e9 Melitta sur leur eShop pr\u00e9f\u00e9r\u00e9 avec des remises attractives gr\u00e2ce \u00e0 un syst\u00e8me de pay-backs. Nous les avons guid\u00e9s \u00e0 travers notre blog et nos newsletters pour les \u00e9tapes d’achat et d’exp\u00e9rience en \u00e9duquant les consommateurs sur les avantages puis les caract\u00e9ristiques (\u00ab\u00a0comment utiliser\u00a0\u00bb) de chaque machine. Cela nous a permis de nous assurer de la satisfaction sur le produit et des r\u00e9sultats – en partageant des t\u00e9moignages positifs sur des points de contact d’achat strat\u00e9giques.<\/span><\/p>\n

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Un total de 97 \u00e9valuations et critiques<\/strong> a \u00e9t\u00e9 publi\u00e9 sur les plateformes : 56 sur l’e-shop Melitta, 24 sur Boulanger et 17 sur Darty. De nombreux verbatims positifs ont \u00e9t\u00e9 g\u00e9n\u00e9r\u00e9s sur les pages produits avec des partages approfondis et des t\u00e9moignages personnels. 7 machines diff\u00e9rentes ont \u00e9t\u00e9 mises en avant avec une seule campagne !<\/strong>Les pages produits, le r\u00e9f\u00e9rencement du site de la marque, le trafic et la conversion ont \u00e9t\u00e9 boost\u00e9s pour la gamme compl\u00e8te.<\/span><\/p>\n

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\u00ab\u00a0Le caf\u00e9 est vraiment tr\u00e8s bon, J’aime le plaisir de boire mon caf\u00e9 !<\/strong> J’ai d\u00e9j\u00e0 test\u00e9 d’autres machines \u00e0 caf\u00e9 \u00e0 grains et J’ai \u00e9t\u00e9 bluff\u00e9 par le Barista<\/strong> car c’est vraiment tr\u00e8s peu bruyant. Cela faisait partie de mes crit\u00e8res de s\u00e9lection et je ne suis pas d\u00e9\u00e7u… \u00a0\u00bb Thierry, TRNDer \u2013 Barista TS Smart<\/strong><\/em> Machine \u2013 5\/5 review<\/strong><\/em><\/p>\n<\/blockquote>\n

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Partagez sur<\/h2>\n

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Parcourez nos \u00e9tudes de cas et d\u00e9couvrez comment nous avons accompagn\u00e9 Melitta et r\u00e9pondu \u00e0 leurs enjeux strat\u00e9giques avec des campagnes sur-mesure.<\/p>\n","protected":false},"author":19,"featured_media":13890,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[248],"project_tag":[],"class_list":["post-14570","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-technologie"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/14570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/comments?post=14570"}],"version-history":[{"count":17,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/14570\/revisions"}],"predecessor-version":[{"id":26140,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/14570\/revisions\/26140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media\/13890"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media?parent=14570"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_category?post=14570"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_tag?post=14570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}