{"id":14939,"date":"2022-05-31T14:11:51","date_gmt":"2022-05-31T14:11:51","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/un-plan-annuel-nano-et-micro-influenceurs-beiersdorf\/"},"modified":"2023-07-13T08:15:58","modified_gmt":"2023-07-13T08:15:58","slug":"un-plan-annuel-nano-et-micro-influenceurs-beiersdorf","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/fr\/project\/un-plan-annuel-nano-et-micro-influenceurs-beiersdorf\/","title":{"rendered":"Un plan annuel Nano et micro-influenceurs (Beiersdorf)"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbHero\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ background_color=\u00a0\u00bb#FF4E00″ background_image=\u00a0\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00a0\u00bb custom_padding=\u00a0\u00bb67px|0px|67.1875px|0px|false|false\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb animation_intensity_zoom=\u00a0\u00bb4%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbtop\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb3%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ text_font=\u00a0\u00bbRoboto|500||on|||||\u00a0\u00bb text_text_color=\u00a0\u00bb#353740″ text_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_margin=\u00a0\u00bb||19px|||\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

NANO & MICRO INFLUENCEURS<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00a0\u00bbtt-white\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb header_font=\u00a0\u00bbRoboto|900||on|||||\u00a0\u00bb header_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_font_size=\u00a0\u00bb50px\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

<\/span>Cas clients
<\/tt-underline>Eucerin & nivea (Beiersdorf)<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbCase Study Text\u00a0\u00bb _builder_version=\u00a0\u00bb4.16.0″ custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb110px||18px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text quote_border_color=\u00a0\u00bb#FF4E00″ _builder_version=\u00a0\u00bb4.16.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbRoboto|500|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb quote_font=\u00a0\u00bbRoboto|300|on||||||\u00a0\u00bb header_font=\u00a0\u00bbRoboto|900|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb45px\u00a0\u00bb header_2_font=\u00a0\u00bbRoboto|900|||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

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Nous avons travaill\u00e9 sur la saisonnalit\u00e9 des diff\u00e9rents produits Beiersdorf<\/span> et des diff\u00e9rents <\/span><\/span><\/span>groupes vis\u00e9s <\/span><\/span><\/span> avec une <\/span><\/span>s\u00e9rie<\/span> <\/span>d’activations. En Hongrie, des teams <\/span><\/span><\/span>de nano & micro influenceurs<\/a> ont \u00e9t\u00e9 activ\u00e9s pour atteindre les diff\u00e9rents <\/span><\/span><\/span>objectifs d’Eucerin et de NIVEA tout au long de l’ann\u00e9e..<\/span><\/span><\/p>\n

\u200b<\/span><\/p>\n<\/div>\n<\/div>\n

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11 campagnes saisonni\u00e8res de marketing d’influence.<\/span><\/span>\u200b<\/span>.<\/strong><\/h2>\n

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A<\/span><\/span><\/span>ctiver<\/span><\/span> <\/span><\/span><\/span>diff\u00e9rentes<\/span><\/span> <\/span>teams de nano et micro influenceurs<\/span><\/span> <\/span>\u00e0 <\/span><\/span><\/span>diff\u00e9rentes<\/span><\/span> <\/span>p\u00e9riodes de <\/span><\/span><\/span>l’ann\u00e9e<\/span><\/span> aide vraimen<\/span>t <\/span><\/span><\/span>\u00e0<\/span><\/span> <\/span><\/span><\/span>sensibiliser<\/span><\/span>, pour <\/span><\/span><\/span>tirer parti<\/span><\/span> <\/span><\/span><\/span>du storytelling <\/span><\/span> <\/span>saisonnier mais aussi pour <\/span><\/span><\/span>g\u00e9n\u00e9rer<\/span><\/span> <\/span><\/span><\/span>des<\/span><\/span> <\/span><\/span><\/span>exp\u00e9riences<\/span><\/span> <\/span><\/span><\/span>de produits cibl\u00e9s<\/span><\/span>, pour <\/span><\/span><\/span>cr\u00e9er<\/span><\/span> <\/span><\/span><\/span>un contenu cr\u00e9dible<\/span><\/span> <\/span>et pour stimuler les ventes.<\/span><\/span><\/p>\n

Int\u00e9grer strat\u00e9giquement les influenceurs dans la strat\u00e9gie marketing de la marque par le biais d’un plan annuel est un bon moyen de garantir des r\u00e9sultats solides et positifs. Nous avons activ\u00e9<\/span><\/span> <\/span><\/span><\/span>plus<\/span><\/span> <\/span><\/span><\/span>de<\/span><\/span> <\/span> 4.000 <\/strong><\/span><\/span><\/span> influenceurs<\/span><\/span> <\/span><\/span>pendant <\/span><\/span>12 <\/span><\/span>mois<\/span><\/span> <\/span><\/span>\u00e0 travers <\/span><\/span>11 <\/span><\/span>campagnes<\/span><\/span> <\/span><\/span>d\u00e9di\u00e9es<\/span><\/span><\/strong><\/span> <\/span><\/span><\/span>ce qui a vraiment<\/span><\/span> <\/span><\/span><\/span>vraiment<\/span><\/span> <\/span>fonctionn\u00e9 <\/span><\/span><\/span>pour<\/span><\/span> <\/span>Beiersdorf<\/span><\/span><\/span> <\/span><\/span><\/span>en Hongrie<\/span><\/span> <\/span><\/span><\/span>avec<\/span><\/span> <\/span><\/span><\/span>plus<\/span><\/span> <\/span><\/span><\/span>de<\/span><\/span> <\/span> 10.000 <\/strong><\/span><\/span>content<\/span><\/span> <\/span><\/span> publi\u00e9s<\/span><\/span> <\/span><\/span><\/strong> en<\/span><\/span> <\/span>ligne.<\/span><\/span> <\/span><\/p>\n

Faites d\u00e9filer vers le bas pour voir d’autres r\u00e9sultats cl\u00e9s…<\/strong><\/em><\/span><\/span><\/span><\/p>\n

<\/span><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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