{"id":15094,"date":"2022-06-01T17:15:13","date_gmt":"2022-06-01T17:15:13","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/micro-influencers-for-the-eco-friendly-olly-lingerie\/"},"modified":"2023-07-13T08:14:24","modified_gmt":"2023-07-13T08:14:24","slug":"micro-influencers-for-the-eco-friendly-olly-lingerie","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/fr\/project\/micro-influencers-for-the-eco-friendly-olly-lingerie\/","title":{"rendered":"Micro Influenceurs pour la marque eco-Friendly Olly Lingerie"},"content":{"rendered":"

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ACTIVATION MICRO INFLUENCEURS<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00a0\u00bbtt-white\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb header_font=\u00a0\u00bbRoboto|900||on|||||\u00a0\u00bb header_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_font_size=\u00a0\u00bb50px\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Cas clients
<\/tt-underline>Olly lingerie<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbCase Study Text\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb110px||18px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text quote_border_color=\u00a0\u00bb#FF4E00″ _builder_version=\u00a0\u00bb4.16.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbRoboto|500|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb quote_font=\u00a0\u00bbRoboto|300|on||||||\u00a0\u00bb header_font=\u00a0\u00bbRoboto|900|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb45px\u00a0\u00bb header_2_font=\u00a0\u00bbRoboto|900|||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

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En f\u00e9vrier 2022, nous avons accompagn\u00e9 pour la premi\u00e8re fois en France une marque de lingerie. Nos principaux objectifs \u00e9taient de d\u00e9velopper la notori\u00e9t\u00e9 de la marque, sa visibilit\u00e9 et de driver du trafic sur son eshop.<\/span> Les influenceuses ont install\u00e9 le positionnement local, premium et \u00e9co-responsable de la marque en postant du contenu de leurs r\u00e9elles exp\u00e9riences produits.<\/span><\/p>\n

<\/span><\/p>\n

23.2% de taux d’engagement moyen pour les posts Instagram.<\/span><\/h2>\n

Nous avons activ\u00e9 16 micro influenceuses non r\u00e9mun\u00e9r\u00e9es<\/strong> avec des communaut\u00e9s allant de 1 000 \u00e0 10 000 followers sur Instagram. Certaines d’entre elles g\u00e9raient \u00e9galement un blog sur lequel elles postaient r\u00e9guli\u00e8rement des articles. Nous les avons s\u00e9lectionn\u00e9es rigoureusement selon les crit\u00e8res de la marque. Le squad de fashionistas \u00e9tait int\u00e9ress\u00e9 par<\/span> la mode \u00e9co-friendly et la majorit\u00e9 d’entre elles se sentaient \u00e0 l’aise pour poser en lingerie, ce qui est essentiel pour la mise en sc\u00e8ne de ce type de produits.<\/span><\/p>\n

Bas\u00e9 sur les stocks disponibles et les tailles de la gamme, elles ont re\u00e7u un code promo unique pour commander leurs deux ensembles premium de lingerie (Amour Pivoine & Dawa Myositis) sur l’e-shop de la marque<\/a>. Apr\u00e8s la phase de brief, les cr\u00e9atrices de contenus ont partag\u00e9 leurs ensembles de lingerie en ligne en d\u00e9crivant avec attention les engagements de la marque et en utilisant les hashtags de campagne : #OllyLingerie #GreenLingerie, ainsi qu’en partageant un code promo de 10% valable sur l’eshop de la marque et d\u00e9di\u00e9 \u00e0 leurs communaut\u00e9s. Le casting rigoureux des influenceuses nous a permis de surprendre (positivement !) Olly Lingerie avec plus de contenus publi\u00e9s par cr\u00e9atrice par rapport \u00e0 ce qui leur avait \u00e9t\u00e9 demand\u00e9 dans le brief.<\/span> Leur cr\u00e9ativit\u00e9 et leurs belles mises en sc\u00e8ne ont g\u00e9n\u00e9r\u00e9 des retours positifs sur Instagram, non seulement de la part des influenceuses, qui \u00e9taient tr\u00e8s enthousiastes & engag\u00e9es lors de ce partenariat, mais aussi de leurs communaut\u00e9s sur les r\u00e9seaux sociaux. 75% d’entre elles ont port\u00e9 les ensembles sur leurs posts. Pour certaines d’entre elles, cela a m\u00eame \u00e9t\u00e9 l’occasion d’oser porter de la lingerie pour la premi\u00e8re fois sur leur feed !<\/span><\/p>\n

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\u00ab\u00a0Cette campagne d’influence nous a permis de cr\u00e9er des contenus qualitatifs sur lesquels les produits \u00e9taient bien visibles. La plupart du temps les ensembles \u00e9taient port\u00e9s, ce qui est tr\u00e8s important pour nous en lingerie\u00a0\u00bb, Mathilde de Sacy, co-fondatrice d’Olly Lingerie.<\/strong><\/p>\n<\/blockquote>\n

Cette campagne d’influence a \u00e9t\u00e9 une tr\u00e8s belle opportunit\u00e9 pour la jeune marque avec plus de 46 publications<\/strong> pendant l’activation, mix de Stories Instagram (incluant des Stickers liens), de Posts et d’articles de Blog. Leurs s\u00e9ances photos \u00e0 domicile ont connu un tel succ\u00e8s sur les r\u00e9seaux sociaux qu’elles ont fourni de nombreuses mises en sc\u00e8ne de leurs nouveaux sous-v\u00eatements avec un total de 110 photos uniques<\/strong> produites et partag\u00e9es. D\u00e9filez vers le bas pour plus de r\u00e9sultats sur le reach et l’engagement !<\/span><\/p>\n

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\u00ab\u00a0Cela nous a permis de nous faire conna\u00eetre aupr\u00e8s des communaut\u00e9s<\/strong> des influenceuses. \u00ab\u00a0Comme une bonne partie d’entre avaient un compte orient\u00e9 mode responsable et green, nous pouvons supposer que leurs communaut\u00e9s sont sensibles \u00e0 ces enjeux et qu’elles peuvent donc \u00eatre de potentielles clientes<\/strong> pour Olly\u201d\u200b, <\/span>Mathilde de Sacy, co-fondatrice d’Olly Lingerie. <\/strong>NB. Pendant cette campagne, 22 commandes ont d\u00e9j\u00e0 \u00e9t\u00e9 track\u00e9es gr\u00e2ce aux codes promos des influenceuses.<\/em><\/p>\n<\/blockquote>\n

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Partagez sur<\/h2>\n

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Parcourez nos \u00e9tudes de cas et d\u00e9couvrez comment nous avons accompagn\u00e9 Olly Lingerie et r\u00e9pondu \u00e0 leurs enjeux strat\u00e9giques avec des campagnes sur-mesure.<\/p>\n","protected":false},"author":19,"featured_media":14907,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[242],"project_tag":[],"class_list":["post-15094","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-mode"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/15094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/comments?post=15094"}],"version-history":[{"count":22,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/15094\/revisions"}],"predecessor-version":[{"id":26127,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/15094\/revisions\/26127"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media\/14907"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media?parent=15094"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_category?post=15094"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_tag?post=15094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}