{"id":15667,"date":"2022-06-23T13:11:02","date_gmt":"2022-06-23T13:11:02","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-influenceurs-pour-loreal-elvital-kur-in-shampoo\/"},"modified":"2023-07-13T08:10:03","modified_gmt":"2023-07-13T08:10:03","slug":"nano-influenceurs-pour-loreal-elvital-kur-in-shampoo","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/fr\/project\/nano-influenceurs-pour-loreal-elvital-kur-in-shampoo\/","title":{"rendered":"Nano Influenceurs pour L’Or\u00e9al Elvital Kur-In-Shampoo"},"content":{"rendered":"

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NANO INFLUENCEURS<\/p>\n

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Cas clients
<\/tt-underline>L’Or\u00e9al Elvital KUR-In-Shampoo<\/h1>\n

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Au cours d’une autre campagne r\u00e9ussie pour L’Or\u00e9al Paris, nous avons activ\u00e9 2500 Nano Influencers qui ont partag\u00e9 leurs exp\u00e9riences et leur enthousiasme \u00e0 propos du shampooing Elvital Kur-In et ont fait passer le mot online et offline. Nous avons commenc\u00e9 la campagne par une phase de pr\u00e9-buzz pour informer les influenceurs sur l’utilisation et les avantages du produit via un article de blog sur trnd.com\/de. En fonction de leurs types de cheveux, nous avons r\u00e9parti les participants dans trois \u00e9quipes de produits Kur-In diff\u00e9rentes : \u00d6l Magique, Dream Length et Color Glanz. <\/span><\/p>\n

Chaque influenceur a re\u00e7u une bo\u00eete de produits sp\u00e9cifiques aux cheveux pour les essayer dans leur routine de soins capillaires. Ils ont \u00e9galement \u00e9t\u00e9 inspir\u00e9s par des articles de blog, des bulletins d’information et un soutien individuel par courriel pour partager leurs exp\u00e9riences en ligne et avec leur famille et leurs amis. <\/p>\n

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Plus de 4,2 millions de personnes ont \u00e9t\u00e9 touch\u00e9es online.<\/h2>\n

En plus des 4,2 millions d’impressions en ligne , 317 000 personnes ont \u00e9t\u00e9 touch\u00e9es par des conversations hors ligne. De plus, 92% recommanderaient les produits L’Or\u00e9al Elvital Kur-In \u00e0 leur famille et \u00e0 leurs amis. Nous avons aussi enregistr\u00e9 plus de 12 000 contenus g\u00e9n\u00e9r\u00e9s par les utilisateurs. Regardez la vid\u00e9o ci-dessous pour voir plus de d\u00e9tails et les r\u00e9sultats marketing.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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<\/tt-underline> Partagez sur<\/h1>\n

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Parcourez nos \u00e9tudes de cas et d\u00e9couvrez comment nous avons accompagn\u00e9 L’Or\u00e9al Elvital et r\u00e9pondu \u00e0 leurs enjeux strat\u00e9giques avec des campagnes sur-mesure.<\/p>\n","protected":false},"author":19,"featured_media":9206,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[235],"project_tag":[],"class_list":["post-15667","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beaute"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/15667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/comments?post=15667"}],"version-history":[{"count":17,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/15667\/revisions"}],"predecessor-version":[{"id":26110,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/15667\/revisions\/26110"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media\/9206"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media?parent=15667"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_category?post=15667"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_tag?post=15667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}