{"id":15669,"date":"2022-06-23T13:30:19","date_gmt":"2022-06-23T13:30:19","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-influenceurs-pour-loreal-elvital-hair-care\/"},"modified":"2023-11-07T10:42:44","modified_gmt":"2023-11-07T10:42:44","slug":"nano-influenceurs-pour-loreal-elvital-hair-care","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/fr\/project\/nano-influenceurs-pour-loreal-elvital-hair-care\/","title":{"rendered":"Nano Influenceurs pour L’Or\u00e9al Elvital Hair Care"},"content":{"rendered":"

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NANO INFLUENCEURS<\/p>\n

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Cas clients
<\/tt-underline>L’or\u00e9al Elvital<\/h1>\n

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Chaque cheveux sont diff\u00e9rents, tout comme les soins dont ils ont besoin. Les nano influenceurs ont donc eu la chance de d\u00e9couvrir lesquels des 4 soins capillaires Elvital font briller leurs cheveux : Dream Length, Color-Glanz, \u00d6l Magique et Total Repair 5. Nous avons activ\u00e9 5 000 influenceurs – r\u00e9partis en 4 \u00e9quipes – pour cr\u00e9er une sensibilisation online et offline, des UGC authentiques, des \u00e9valuations et des critiques \u00e0 travers des exp\u00e9riences de routine de beaut\u00e9 \u00e0 la maison avec des essais de produits r\u00e9els.<\/p>\n

La campagne \u00e9tait divis\u00e9e en deux parties : tout d’abord, la phase d’\u00e9ducation avec un site web de campagne sur TRND.de. Cette page nous a permis de transformer les influenceurs en experts sur les produits et de parler, par exemple, du nouveau concept de durabilit\u00e9 de la marque. Ensuite, la phase d’exp\u00e9rience a commenc\u00e9 par la r\u00e9ception d’une bo\u00eete Elvital – les 4 \u00e9quipes d\u00e9couvrant leurs soins capillaires individuels avec leurs amis. Un dialogue suppl\u00e9mentaire via des articles de blog et des newsletters a permis d’approfondir les connaissances sur Elvital et d’inspirer les influenceurs pour la cr\u00e9ation de contenu sur des points de contact strat\u00e9giques pour L’Or\u00e9al.<\/p>\n

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Une campagne magnifique et puissante avec plus de 7,1 millions de visiteurs online et offline.<\/strong><\/h2>\n<\/div>\n<\/div>\n
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Les influenceurs vivent la routine Elvital pendant 2 semaines, partagent leurs exp\u00e9riences sur le blog de la campagne TRND, les m\u00e9dias sociaux, loreal-paris.de, et lors de conversations personnelles avec leurs pairs. Avec un grand succ\u00e8s ! Regardez la vid\u00e9o ci-dessous pour voir plus de d\u00e9tails et les r\u00e9sultats marketing.<\/span><\/p>\n

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<\/tt-underline> Partagez sur<\/h2>\n

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Parcourez notre \u00e9tude de cas et d\u00e9couvrez comment nous avons accompagn\u00e9 L’Or\u00e9al Elvital Hair Care et r\u00e9pondu \u00e0 leurs enjeux strat\u00e9giques avec des campagnes sur-mesure.<\/p>\n","protected":false},"author":19,"featured_media":6413,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[235],"project_tag":[],"class_list":["post-15669","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beaute"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/15669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/comments?post=15669"}],"version-history":[{"count":15,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/15669\/revisions"}],"predecessor-version":[{"id":30464,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/15669\/revisions\/30464"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media\/6413"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media?parent=15669"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_category?post=15669"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_tag?post=15669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}