{"id":15672,"date":"2022-06-23T14:00:59","date_gmt":"2022-06-23T14:00:59","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-micro-influenceurs-essayant-un-produit-de-beaute\/"},"modified":"2023-04-04T12:25:12","modified_gmt":"2023-04-04T12:25:12","slug":"nano-micro-influenceurs-essayant-un-produit-de-beaute","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/fr\/project\/nano-micro-influenceurs-essayant-un-produit-de-beaute\/","title":{"rendered":"Nano & Micro influenceurs essayant un produit de beaut\u00e9"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbHero\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ background_color=\u00a0\u00bb#FF4E00″ background_image=\u00a0\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00a0\u00bb custom_padding=\u00a0\u00bb67px|0px|67.1875px|0px|false|false\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb animation_intensity_zoom=\u00a0\u00bb4%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbtop\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb3%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ text_font=\u00a0\u00bbRoboto|500||on|||||\u00a0\u00bb text_text_color=\u00a0\u00bb#353740″ text_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_margin=\u00a0\u00bb||19px|||\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

NANO & MICRO INFLUENCEURS<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00a0\u00bbtt-white\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb header_font=\u00a0\u00bbRoboto|900||on|||||\u00a0\u00bb header_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_font_size=\u00a0\u00bb50px\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Cas clients
<\/tt-underline>neutrogena bright boost<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbCase Study Text\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb73px||18px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb19px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text quote_border_color=\u00a0\u00bb#FF4E00″ _builder_version=\u00a0\u00bb4.20.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbRoboto|500|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb quote_font=\u00a0\u00bbRoboto|300|on||||||\u00a0\u00bb header_font=\u00a0\u00bbRoboto|900|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb45px\u00a0\u00bb header_2_font=\u00a0\u00bbRoboto|900|||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

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\u00a0En 2021, nous avons lanc\u00e9 une campagne en Hongrie pour soutenir Neutrogena en faisant mieux conna\u00eetre <\/span>le produit Neutrogena Bright Boost. Pour ce faire, nous avons s\u00e9lectionn\u00e9 et activ\u00e9 500 nano et micro influenceurs.<\/span><\/span><\/span><\/p>\n

Au cours du processus de s\u00e9lection, nous avons choisi des<\/span><\/span>personnes qui utilisent r\u00e9guli\u00e8rement des produits de soins, <\/span><\/span>pour<\/span><\/span>peau s\u00e8che et d\u00e9shydrat\u00e9e <\/span><\/span> et qui pr\u00e9sentent les premiers signes de vieillissement. En outre, ils sont actifs en ligne au sein de leur r\u00e9seau personnel <\/span><\/span>et leur communaut\u00e9 d’enthousiastes. Nos <\/span><\/span>influenceurs ont transmis des \u00e9chantillons de produits \u00e0 leurs amis et ont confirm\u00e9 l’efficacit\u00e9 du produit par des conversations avec leurs proches.<\/span><\/span><\/p>\n

Gr\u00e2ce aux exp\u00e9riences r\u00e9elles du produit <\/span>et au buzz en ligne sur les r\u00e9seaux sociaux, nous avons r\u00e9ussi \u00e0 accro\u00eetre la notori\u00e9t\u00e9 du produit.<\/span>\u200b<\/span><\/p>\n

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 <\/p>\n<\/div>\n<\/div>\n

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Nous avons enregistr\u00e9 96 % d’intentions d’achat<\/strong><\/h2>\n

<\/strong><\/p>\n<\/div>\n<\/div>\n

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Pendant les deux semaines de formation au produit via les supports de la campagne : kit de projet, micro-site d\u00e9di\u00e9, et<\/span><\/a> <\/span> communication 1:1, les influenceurs ont pu d\u00e9couvrir les avantages du produit.<\/span><\/span><\/p>\n

Apr\u00e8s cette phase, 96 % <\/span><\/span><\/span>des influenceurs recommandent les produits \u00e0 leurs pairs et 90 % d’entre eux reconnaissent que, <\/span><\/span><\/span>gr\u00e2ce \u00e0 Bright Boost, la peau de leur visage est devenue plus lumineuse et <\/span><\/span> pleine<\/span> <\/span>de <\/span><\/span><\/span> vie. Ce sentiment positif s’est propag\u00e9 via des conversations hors ligne et des messages sur les r\u00e9seaux sociaux, <\/span><\/span><\/span>surtout sur Instagram.<\/span><\/span>\u200b<\/span><\/p>\n

Ils devaient publier les contenus avec les tags #brightboost <\/strong>et #<\/span>brightboostragyog\u00e1s<\/strong>sur leurs plateformes de m\u00e9dias sociaux.<\/p>\n

Faites d\u00e9filer vers le bas pour obtenir les KPI de la campagne !<\/b><\/p>\n

<\/span><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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NANO & MICRO INFLUENCEURSCas clientsneutrogena bright boost \u00a0En 2021, nous avons lanc\u00e9 une campagne en Hongrie pour soutenir Neutrogena en faisant mieux conna\u00eetre le produit Neutrogena Bright Boost. Pour ce faire, nous avons s\u00e9lectionn\u00e9 et activ\u00e9 500 nano et micro influenceurs. Au cours du processus de s\u00e9lection, nous avons choisi despersonnes qui utilisent r\u00e9guli\u00e8rement des […]<\/p>\n","protected":false},"author":19,"featured_media":12358,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[235],"project_tag":[],"class_list":["post-15672","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beaute"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/15672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/comments?post=15672"}],"version-history":[{"count":5,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/15672\/revisions"}],"predecessor-version":[{"id":21423,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/15672\/revisions\/21423"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media\/12358"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media?parent=15672"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_category?post=15672"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_tag?post=15672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}