{"id":15988,"date":"2022-07-15T14:26:07","date_gmt":"2022-07-15T14:26:07","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/challenge-macro-star-influenceurs-pour-paco-rabanne\/"},"modified":"2023-07-13T08:00:36","modified_gmt":"2023-07-13T08:00:36","slug":"challenge-macro-star-influenceurs-pour-paco-rabanne","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/fr\/project\/challenge-macro-star-influenceurs-pour-paco-rabanne\/","title":{"rendered":"Challenge Macro &amp; Star Influenceurs pour Paco Rabanne"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbHero\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_color=\u00a0\u00bb#FF4E00&Prime; background_image=\u00a0\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00a0\u00bb custom_padding=\u00a0\u00bb67px|0px|67.1875px|0px|false|false\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb animation_intensity_zoom=\u00a0\u00bb4%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbtop\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb3%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bbRoboto|500||on|||||\u00a0\u00bb text_text_color=\u00a0\u00bb#353740&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_margin=\u00a0\u00bb||19px|||\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>MACRO &amp; STAR INFLUENCEURS<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=\u00a0\u00bbtt-white\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb header_font=\u00a0\u00bbRoboto|900||on|||||\u00a0\u00bb header_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_font_size=\u00a0\u00bb50px\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h1>Cas clients<br \/><tt-underline><\/tt-underline>Paco Rabanne<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbCase Study Text\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb110px||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbRoboto|500|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb header_font=\u00a0\u00bbRoboto|900|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb45px\u00a0\u00bb header_2_font=\u00a0\u00bbRoboto|900|||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<div class=\"item-padd-mob section-text text-block \">\n<div class=\"simple-text md\">\n<div class=\"item-padd-mob section-text text-block \">\n<div class=\"simple-text md\">\n<p>A l&rsquo;occasion de Coupe du Monde de Football, nous avons cr\u00e9\u00e9 de l&rsquo;engagement et du reach pour Paco Rabanne. Pour cette campagne, nous avons recrut\u00e9 Kevin Trapp, le joueur de foot aux 1.4 Mio de followers, 4 autres athl\u00e8tes ainsi que 3 Macro Influenceurs sportifs. Pour rendre l&rsquo;op\u00e9ration virale, nous avons d&rsquo;abord lanc\u00e9 un concours avec le concept et le hashtag : #WhosTheGod. Kevin Trapp a donn\u00e9 le coup d&rsquo;envoi du d\u00e9fi de tirs au but et a d\u00e9sign\u00e9 le joueur suivant : Jan Frodeno &#8211; triathl\u00e8te professionnel m\u00e9daill\u00e9 d&rsquo;or olympique. A chaque nomination, les fans des influenceurs \u00e9taient encourag\u00e9s \u00e0 jouer eux aussi et \u00e0 partager leurs performances sportives, boostant ainsi le nombre de contenus publi\u00e9s. <span style=\"font-size: 16px;\">En seconde \u00e9tape, chaque cr\u00e9ateur de contenus a d\u00e9voil\u00e9 l&rsquo;arme secr\u00e8te de son succ\u00e8s : le parfum Invictus Acqua. Ils ont ensuite publi\u00e9 un second post sur Instagram en mettant en sc\u00e8ne la fragrance.<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"item-padd-mob section-text text-block \">\n<div class=\"simple-text md\">\n<h2><strong>Une campagne impactante avec un reach de 3.4 Mio sur un touchpoint strat\u00e9gique.<\/strong><\/h2>\n<\/div>\n<\/div>\n<div class=\"item-padd-mob section-text text-block \">\n<div class=\"simple-text md\">\n<p>Le contenu est devenu viral, ce qui a permis \u00e0 la marque d&rsquo;accro\u00eetre sa visibilit\u00e9 lors d&rsquo;un moment tactique. Apr\u00e8s l&rsquo;activation des influenceurs, le m\u00e9dia allemand \u00ab\u00a011Freunde\u00a0\u00bb (un magazine mensuel sportif) a propag\u00e9 le d\u00e9fi en print et en digital. Il a valoris\u00e9 le contenu et les t\u00e9moignages pour s&rsquo;adresser encore plus massivement aux groupes cibles du Marketing. <span style=\"font-size: 16px;\">Pour plus de r\u00e9sultats, regardez la vid\u00e9o ci-dessous ou faites d\u00e9filer vers le bas.<\/span><\/p>\n<p><span class=\"EOP SCXP202931934 BCX0\" style=\"font-size: 16px;\"> <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||2px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_video src=\u00a0\u00bbhttps:\/\/vimeo.com\/306826248&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb 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sur-mesure.<\/p>\n","protected":false},"author":19,"featured_media":6138,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[235],"project_tag":[],"class_list":["post-15988","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beaute"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Parcourez nos \u00e9tudes de cas et d\u00e9couvrez comment nous avons accompagn\u00e9 Paco Rabanne et r\u00e9pondu \u00e0 leurs enjeux strat\u00e9giques avec des campagnes sur-mesure.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Pascale VIGENER\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.territory-influence.com\/fr\/project\/challenge-macro-star-influenceurs-pour-paco-rabanne\/\" \/>\n\t<meta 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