{"id":16036,"date":"2022-07-20T08:10:08","date_gmt":"2022-07-20T08:10:08","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/macro-star-influenceurs-pour-lor-barista\/"},"modified":"2023-07-13T07:58:39","modified_gmt":"2023-07-13T07:58:39","slug":"macro-star-influenceurs-pour-lor-barista","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/fr\/project\/macro-star-influenceurs-pour-lor-barista\/","title":{"rendered":"Macro & Star Influenceurs pour L’OR Barista"},"content":{"rendered":"

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ACTIVATION MACRO & STAR INFLUENCEURS<\/p>\n

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Cas clients
<\/tt-underline>L’OR BARISTA<\/h1>\n

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En France, nous avons aid\u00e9 L’OR Barista \u00e0 atteindre ses objectifs : notori\u00e9t\u00e9 et visibilit\u00e9 en ligne pour la marque et ses produits et \u00e9ducation des consommateurs sur les sp\u00e9cificit\u00e9s des capsules et les conseils d’utilisation et de consommation. Nous avons mobilis\u00e9 un squad de 34 Macro & Stars Influenceurs d’Instagram, de TikTok et de Pinterest pour une campagne de 5 mois autour du concept cr\u00e9atif \u00ab\u00a0Les 5 Sens \u00ab\u00a0. Chacun d’entre eux ayant un sens \u00e0 illustrer avec des contenus vid\u00e9o en utilisant les hashtags officiels de la campagne : #LORBarista #MesSensEnEveil.<\/p>\n

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Les contenus boost\u00e9s ont augment\u00e9 le reach organique de 4,4 millions d’impressions.<\/h2>\n

Les cr\u00e9ateurs ont re\u00e7u une box premium \u00e0 domicile pour vivre l’exp\u00e9rience L’OR. Lors de leur unboxing, ils ont trouv\u00e9 : une machine \u00e0 caf\u00e9 L’OR Barista Sublime, toute la gamme de capsules L’OR et L’OR XXL, 2 tasses \u00e0 caf\u00e9 et une carte de bienvenue. Le concept cr\u00e9atif de la campagne a ind\u00e9niablement aid\u00e9 les influenceurs \u00e0 g\u00e9n\u00e9rer des Reels et des Stories de qualit\u00e9 sur diff\u00e9rents canaux. De plus, nous avons boost\u00e9 5 contenus afin de maximiser les r\u00e9sultats de la campagne et la visibilit\u00e9 des produits. Le reach est pass\u00e9 de 8M \u00e0 12.4M sur Instagram !<\/p>\n

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<\/tt-underline> Partagez sur<\/h2>\n

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Parcourez nos \u00e9tudes de cas et d\u00e9couvrez comment nous avons accompagn\u00e9 L’OR Barista et r\u00e9pondu \u00e0 leurs enjeux strat\u00e9giques avec des campagnes sur-mesure.<\/p>\n","protected":false},"author":19,"featured_media":16840,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[236],"project_tag":[],"class_list":["post-16036","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-fr"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/16036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/comments?post=16036"}],"version-history":[{"count":15,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/16036\/revisions"}],"predecessor-version":[{"id":26094,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/16036\/revisions\/26094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media\/16840"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media?parent=16036"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_category?post=16036"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_tag?post=16036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}