{"id":16216,"date":"2022-07-21T10:18:54","date_gmt":"2022-07-21T10:18:54","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-micro-influenceurs-pour-un-plan-healthcare-en-2-etapes\/"},"modified":"2023-04-04T12:55:38","modified_gmt":"2023-04-04T12:55:38","slug":"nano-micro-influenceurs-pour-un-plan-healthcare-en-2-etapes","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/fr\/project\/nano-micro-influenceurs-pour-un-plan-healthcare-en-2-etapes\/","title":{"rendered":"Nano & Micro Influenceurs pour un plan Healthcare en 2 \u00e9tapes"},"content":{"rendered":"

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NANO & MICRO INFLUENCEURS<\/p>\n

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Cas clients
<\/tt-underline>Naturactive (GROUPE PIERRE FABRE)<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbCase Study Text\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb110px||18px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text quote_border_color=\u00a0\u00bb#FF4E00″ _builder_version=\u00a0\u00bb4.16.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbRoboto|500|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb quote_font=\u00a0\u00bbRoboto|300|on||||||\u00a0\u00bb header_font=\u00a0\u00bbRoboto|900|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb45px\u00a0\u00bb header_2_font=\u00a0\u00bbRoboto|900|||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

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En France en 2021, nous avons construit un plan de Marketing d’influence durable<\/strong> pour aider Naturactive (Groupe Pierre Fabre), marque experte en huiles essentielles, en Phytoth\u00e9rapie et en soins de sant\u00e9 naturels \u00e0 <\/span><\/span><\/span>passer du statut de marque de r\u00e9f\u00e9rence \u00e0 celui de marque de pr\u00e9f\u00e9rence. <\/strong>Nous nous sommes donc attach\u00e9s \u00e0 v\u00e9hiculer sa promesse de marque et sa nouvelle signature\u00ab\u00a0Naturative, la Nature au coeur de votre sant\u00e9\u00a0\u00bb<\/em>, en d\u00e9veloppant la visibilit\u00e9 de ses produits et de sa USP (Unique Selling Proposition), ainsi qu’en renfor\u00e7ant son r\u00e9f\u00e9rencement en (para)pharmacies afin d’accro\u00eetre les ventes de ses produits.<\/span><\/span><\/span> <\/span><\/p>\n

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520 Nano & 230 Micro Influenceurs non r\u00e9mun\u00e9r\u00e9s pour Assaini’Spray<\/h2>\n<\/div>\n<\/div>\n
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Nous avons lanc\u00e9 la premi\u00e8re campagne de Naturactive en octobre 2021 avec Assaini’Spray, un purificateur d’int\u00e9rieur et de tissus efficace contre la Covid-19. Cette campagne d’influence s’int\u00e9grait dans un plan m\u00e9dia 360\u00b0 pour compl\u00e9ter les r\u00e9sultats des m\u00e9dias traditionnels, tels que la radio et l’affichage. <\/span><\/span><\/span><\/span>Nous avons activ\u00e9 520 Nano & 230 Micro Influenceurs non r\u00e9mun\u00e9r\u00e9s<\/strong> qui ont permis d’atteindre un reach de1.1M de contacts online<\/strong><\/span> gr\u00e2ce \u00e0 2 300 posts cr\u00e9atifs<\/strong><\/span> sur les r\u00e9seaux sociaux. L’\u00e9quipe Marketing qui a suivi les performances commerciales de la marque ont remarqu\u00e9 un impact fort<\/span><\/span><\/span><\/span><\/span> sur lesell-out<\/strong><\/span>qui a<\/span> augment\u00e9 de 75%<\/strong><\/span> – la marque<\/span>a gagn\u00e9 10pts de parts de march\u00e9 !<\/span><\/strong><\/span><\/span>Les influenceurs ont \u00e9galement boost\u00e9 le SEO :<\/span><\/span><\/span> <\/span>Les recherches Google<\/strong><\/span>sont pass\u00e9es de<\/span>0 \u00e0 3 000<\/strong><\/span>et<\/span>120 avis<\/strong><\/span>ont<\/span>\u00e9t\u00e9 g\u00e9n\u00e9r\u00e9s spontan\u00e9ment<\/span>. <\/span> <\/p>\n

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#MarketingTips: \u00ab\u00a0Optez pour une influence in & out store. Le Marketing d’influence doit faire partie d’une v\u00e9ritable strat\u00e9gie Marketing, d’un 360\u00b0 ou d’une v\u00e9ritable r\u00e9flexion annuelle sur l’activation du produit.<\/em>\u00ab\u00a0. <\/span><\/span><\/span>Marina Ozon, Product Manager chez Naturactive<\/b><\/span><\/span><\/p>\n

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960 Nano & 140 Micro Influenceurs non r\u00e9mun\u00e9r\u00e9s pour la campagne Do It Yourself<\/h2>\n

Nous avons poursuivi notre collaboration avec le projet Do It Yourself. La box envoy\u00e9e \u00e0 960 Nano & 140 Micro Influenceurs non r\u00e9mun\u00e9r\u00e9s<\/strong> a \u00e9t\u00e9 l’une des plus g\u00e9n\u00e9reuses que nous ayons offerte \u00e0 notre communaut\u00e9 sur TRND.fr. Elle a clairement contribu\u00e9 \u00e0 \u00e9duquer les influenceurs en mati\u00e8re de m\u00e9langes d’huiles. Cette campagne a g\u00e9n\u00e9r\u00e9 un reach online de 3.1M<\/strong>(x7.7 vs l’objectif) et2.1K visuels r\u00e9utilisables<\/span><\/strong><\/span> qui peuvent \u00eatre r\u00e9utilis\u00e9s par la suite par Naturactive. En offline, les conversations entre pairs et les recommandations ont g\u00e9n\u00e9r\u00e9 un reach offline de 174K.<\/strong><\/span><\/span><\/span><\/span><\/span><\/p>\n

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Gr\u00e2ce \u00e0 ces deux<\/span><\/span><\/span> <\/span>\u00e9quipes de Nano et Micro Influenceurs activ\u00e9es<\/span><\/span> <\/span>\u00e0 <\/span><\/span><\/span>diff\u00e9rents<\/span><\/span> moments<\/span> de <\/span><\/span><\/span>l’ann\u00e9e et pour diff\u00e9rentes cat\u00e9gories produits, la notori\u00e9t\u00e9 globable de marque a augment\u00e9. Sur la sph\u00e8re digitale,<\/span><\/span><\/span>ce plan en 2 temps a g\u00e9n\u00e9r\u00e9<\/span>un<\/strong><\/span> <\/span>reach online de 4.2M<\/strong><\/span>,<\/span>et<\/span>5.4K UGC<\/strong><\/span>, ce qui a convaincu Naturactive de faire \u00e0 nouveau appel \u00e0 notre \u00e9quipe d’experts pour un deuxi\u00e8me plan en 2022. Cette ann\u00e9e, nous m\u00e8nerons quatre campagnes, avec un objectif ambitieux de 6 millions de visiteurs et 7 000 contenus en ligne.<\/span><\/span><\/p>\n

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#MarketingTips: \u00ab\u00a0Posez-vous la question de l’impact : quel est l’impact, l’objectif de vos campagnes. Qu’il s’agisse de sell-out, de Marketing ou d’USP… Pour garder vos actions sur la bonne trajectoire.<\/em>\u00a0\u00bb Thibault Mares, Brand Director, Naturactive<\/b><\/span><\/span><\/p>\n

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NANO & MICRO INFLUENCEURSCas clientsNaturactive (GROUPE PIERRE FABRE) En France en 2021, nous avons construit un plan de Marketing d’influence durable pour aider Naturactive (Groupe Pierre Fabre), marque experte en huiles essentielles, en Phytoth\u00e9rapie et en soins de sant\u00e9 naturels \u00e0 passer du statut de marque de r\u00e9f\u00e9rence \u00e0 celui de marque de pr\u00e9f\u00e9rence. Nous […]<\/p>\n","protected":false},"author":19,"featured_media":14445,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[245],"project_tag":[],"class_list":["post-16216","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-sante"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/16216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/comments?post=16216"}],"version-history":[{"count":3,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/16216\/revisions"}],"predecessor-version":[{"id":21447,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/16216\/revisions\/21447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media\/14445"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media?parent=16216"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_category?post=16216"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_tag?post=16216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}