{"id":16389,"date":"2022-08-01T15:49:21","date_gmt":"2022-08-01T15:49:21","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/activation-dinfluenceurs-stars-experts-pour-adidas\/"},"modified":"2023-07-13T07:56:16","modified_gmt":"2023-07-13T07:56:16","slug":"activation-dinfluenceurs-stars-experts-pour-adidas","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/fr\/project\/activation-dinfluenceurs-stars-experts-pour-adidas\/","title":{"rendered":"Activation d’une influenceuse star experte pour Adidas"},"content":{"rendered":"

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ACTIVATION D’INFLUENCEUR STAR<\/p>\n

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Cas clients
Adidas x Zalando<\/h1>\n

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TEMOIGNAGES POUR ADIDAS X WANDERLUST<\/h2>\n

L’influenceuse de yoga allemande Mady Morrison a \u00e9t\u00e9 choisie pour \u00eatre le visage de la nouvelle campagne Adidas x Wanderlust sur Zalando.de. Avec la collaboration du photographe Max Motel, elle a ainsi pr\u00e9sent\u00e9 la collection Zalando \u00e0 l’a\u00e9roport de Berlin Brandenburg et a fait gagner \u00e0 sa communaut\u00e9 des billets pour le festival Wanderlust. <\/span><\/span>Mady a pr\u00e9sent\u00e9 les pi\u00e8ces \u00e0 travers 10 posts Instagram et Facebook, 1 article de blog et 2 vid\u00e9os YouTube. Le contenu a \u00e9galement \u00e9t\u00e9 utilis\u00e9 en cross-m\u00e9dia dans un publireportage sur JOLIE.de.<\/span><\/p>\n

CONTENU DE HAUTE QUALIT\u00c9 ET AVIS D’EXPERT<\/h2>\n

\u00c9tant elle-m\u00eame professeur de yoga, elle \u00e9tait l’experte parfaite pour pr\u00e9senter la collection sport Adidas sur ses r\u00e9seaux sociaux, de Facebook \u00e0 Instagram, en passant par sa cha\u00eene YouTube et son blog d\u00e9di\u00e9 au yoga. Gr\u00e2ce \u00e0 ses connaissances approfondies et \u00e0 sa cr\u00e9dibilit\u00e9, elle a ainsi atteint un taux d’engagement de 10%<\/strong> et a driv\u00e9 beaucoup de trafic vers le partenaire e-commerce d’Adidas, Zalando.<\/span><\/p>\n<\/div>\n<\/div>\n

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<\/tt-underline> Partagez sur<\/h2>\n

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Parcourez nos \u00e9tudes de cas et d\u00e9couvrez comment nous avons accompagn\u00e9 Adidas et r\u00e9pondu \u00e0 leurs enjeux strat\u00e9giques avec des campagnes sur-mesure.<\/p>\n","protected":false},"author":19,"featured_media":7887,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[242],"project_tag":[],"class_list":["post-16389","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-mode"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/16389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/comments?post=16389"}],"version-history":[{"count":29,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/16389\/revisions"}],"predecessor-version":[{"id":26083,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/16389\/revisions\/26083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media\/7887"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media?parent=16389"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_category?post=16389"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_tag?post=16389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}