{"id":16408,"date":"2022-08-02T08:45:13","date_gmt":"2022-08-02T08:45:13","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/macro-influenceur-pour-un-concert-caritatif-sponsorise-par-cupra\/"},"modified":"2023-11-28T10:02:43","modified_gmt":"2023-11-28T10:02:43","slug":"macro-influenceur-cupra","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/fr\/project\/macro-influenceur-cupra\/","title":{"rendered":"Macro influenceur pour un concert caritatif sponsoris\u00e9 par Cupra"},"content":{"rendered":"

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MACRO INFLUENCEUR<\/p>\n

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Cas clients
\n<\/tt-underline>\u201cFESTIVAL PEDRALBES\u201d CUPRA<\/h1>\n

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En Juillet 2022, nous avons relev\u00e9 le d\u00e9fi d’aider Cupra, leader dans la technologie automobile de pointe, \u00e0 d\u00e9velopper la notori\u00e9t\u00e9 du concert caritatif<\/strong> de la chanteuse britannique Joss Stone au Festival Pedralbes, sponsoris\u00e9 par CUPRA<\/strong><\/span>. La somme r\u00e9colt\u00e9e gr\u00e2ce aux billets de concert vendus a \u00e9t\u00e9 revers\u00e9e \u00e0 la Fondation Fighting Infections du Dr Bonaventura Clotet, une organisation leader dans la pr\u00e9vention, le diagnostic et le traitement des maladies infectieuses.<\/p>\n

1 Macro Influenceur, 293k d’impressions organiques<\/strong><\/h2>\n

Notre strat\u00e9gie consistait \u00e0d\u00e9velopper la notori\u00e9t\u00e9 online<\/strong> du concert caritatif via les r\u00e9seaux sociaux, renforcer l’engagement de la communaut\u00e9<\/strong> et cr\u00e9er du trafic<\/strong> vers la page de ventes de tickets pour g\u00e9n\u00e9rer des conversions.<\/p>\n

Pour ce faire, nous avons activ\u00e9 un macro-influenceur lifestyle, combinant notori\u00e9t\u00e9, pertinence et une majorit\u00e9 de followers \u00e0 Barcelone, la ville o\u00f9 le concert a eu lieu. Le cr\u00e9ateur de contenu @holacuore<\/span><\/a> a publi\u00e9 sur son profil Instagram 6 stories (2 avant et 4 pendant le concert)n mais \u00e9galement un post mentionnant la marque (@cupra_esp) et la fondation (@fundaciolluita).<\/p>\n

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D\u00e9couvrez plus de r\u00e9sultats ci-dessous !<\/b><\/p>\n<\/div>\n<\/div>\n

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Vous souhaitez aller plus loin et obtenir des conseils personnalis\u00e9s pour votre marque ?<\/p>\n

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Parcourez nos \u00e9tudes de cas et d\u00e9couvrez comment nous avons accompagn\u00e9 Cupra et r\u00e9pondu \u00e0 leurs enjeux strat\u00e9giques avec des campagnes sur-mesure.<\/p>\n","protected":false},"author":19,"featured_media":16163,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[251],"project_tag":[],"class_list":["post-16408","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-automobile"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/16408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/comments?post=16408"}],"version-history":[{"count":18,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/16408\/revisions"}],"predecessor-version":[{"id":31381,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/16408\/revisions\/31381"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media\/16163"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media?parent=16408"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_category?post=16408"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_tag?post=16408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}