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NANO, MICRO & MACRO INFLUENCEURS<\/p>\n
[\/et_pb_text][et_pb_text module_class=\u00a0\u00bbtt-white\u00a0\u00bb _builder_version=\u00a0\u00bb4.16.0″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb header_font=\u00a0\u00bbRoboto|900||on|||||\u00a0\u00bb header_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_font_size=\u00a0\u00bb50px\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbCase Study Text\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb110px||18px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb-40px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbRoboto|500|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb header_font=\u00a0\u00bbRoboto|900|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb45px\u00a0\u00bb header_2_font=\u00a0\u00bbRoboto|900|||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
Le vin fait partie de la vie de notre soci\u00e9t\u00e9 depuis l’Antiquit\u00e9 et aujourd’hui il reste l’une des boissons alcoolis\u00e9es pr\u00e9f\u00e9r\u00e9es. En Espagne, selon l’Observatoire Espagnol du March\u00e9 du Vin, sa consommation augmente r\u00e9guli\u00e8rement<\/strong> mois apr\u00e8s mois depuis Mars 2021.<\/p>\n C’est dans ce contexte que nous avons d\u00e9velopp\u00e9 une campagne pour la cave Baron de Ley, dans laquelle nous avons activ\u00e9 230 Nano & Micro Influenceurs.<\/strong><\/span> En recommandant les vins El Coto (El Coto Crianza, El Coto Blanco et El Coto de Imaz Reserva), nous avons cherch\u00e9 \u00e0 d\u00e9velopp\u00e9 la notori\u00e9t\u00e9<\/strong> de leur marque et de leur project WineClass, ainsi qu’\u00e0 driver du trafic vers leur site e-commerce.<\/strong><\/p>\n <\/p>\n<\/div>\n<\/div>\n Le succ\u00e8s de cette campagne est en partie d\u00fb \u00e0 la qualit\u00e9 de la s\u00e9lection des Nano et Micro Influenceurs, tous consommateurs r\u00e9guliers de vin et allant souvent dans des bars ou des restaurants. Leur mission \u00e9tait d’organiser des d\u00e9gustations de vin \u00e0 domicile en suivant les cours en ligne WineClass avec un sommelier et de poster leurs exp\u00e9riences sur les r\u00e9seaux sociaux avec le hashtag de campagne #WineClassElCoto. Et ils ont fait un excellent travail ! 648 contenus ont \u00e9t\u00e9 publi\u00e9s, le double de l’objectif initialement fix\u00e9 !<\/strong> A la fin de la campagne, 100% des influenceurs ont d\u00e9clar\u00e9 qu’ils recommandaient El Coto de la Rioja<\/span><\/strong> \u00e0 leurs famille et amis.<\/p>\n <\/p>\n<\/div>\n<\/div>\n Pour optimiser la campagne, nous avons invit\u00e9 un macro influenceur<\/span><\/strong>, cr\u00e9ateur de contenu professionnel, qui nous a permis de booster le reach gr\u00e2ce \u00e0 une IGTV, un post et deux Stories. @GipsyChef<\/strong>, 226 000 de followers, est un chef qui collabore avec des m\u00e9dias espagnols renomm\u00e9s tels que : La Vanguardia, Cocinar RTVE, Espa\u00f1a Directo et Zapeando. Il a obtenu un taux moyen de recommandation de 7.8%<\/span><\/strong> avec son IGTV. De plus, gr\u00e2ce au social boost payant, la campagne a atteint un reach de +322K, avec +518K d’impressions, 8 531 cliques vers le site e-commerce et un co\u00fbt par clic x32 inf\u00e9rieur vs. le benchmark<\/strong>.<\/p>\n \u00c0 la fin de la campagne, les Nano et Micro Influenceurs, ainsi que le profil Macro, ont r\u00e9ussi \u00e0 accro\u00eetre la notori\u00e9t\u00e9 d’El Coto et \u00e0 rediriger leurs followers vers la boutique en ligne.<\/p>\n <\/p>\n<\/div>\n<\/div>\n Faites d\u00e9filer vers le bas pour obtenir les KPI de la campagne !<\/b><\/p>\n<\/div>\n<\/div>\n [\/et_pb_text][et_pb_video src=\u00a0\u00bbhttps:\/\/youtu.be\/x2okshM2OpQ\u00a0\u00bb _builder_version=\u00a0\u00bb4.16.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb90%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbFun Fact Section\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ background_color=\u00a0\u00bb#252422″ custom_margin=\u00a0\u00bb-126px|||||\u00a0\u00bb custom_padding=\u00a0\u00bb110px||50px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_5,1_5,1_5,1_5,1_5″ admin_label=\u00a0\u00bbFun Fact\u00a0\u00bb _builder_version=\u00a0\u00bb4.16.0″ custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb60px||40px|||\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb animation_direction=\u00a0\u00bbtop\u00a0\u00bb animation_intensity_zoom=\u00a0\u00bb10%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_number_counter title=\u00a0\u00bbNano & Micro Influenceurs\u00a0\u00bb number=\u00a0\u00bb230″ 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number_font_size=\u00a0\u00bb50px\u00a0\u00bb number_line_height=\u00a0\u00bb90px\u00a0\u00bb custom_margin=\u00a0\u00bb|-50px||-50px|false|false\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_number_counter title=\u00a0\u00bbImpressions r\u00e9seaux sociaux boost\u00e9es\u00a0\u00bb number=\u00a0\u00bb518K\u00a0\u00bb percent_sign=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.16.0″ title_font=\u00a0\u00bbRoboto|700|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb title_font_size=\u00a0\u00bb18px\u00a0\u00bb number_font=\u00a0\u00bbRoboto|700|||||||\u00a0\u00bb number_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb number_font_size=\u00a0\u00bb50px\u00a0\u00bb number_line_height=\u00a0\u00bb90px\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text module_class=\u00a0\u00bbtt-black\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|700|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb header_font=\u00a0\u00bbRoboto|900|||||||\u00a0\u00bb header_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_font_size=\u00a0\u00bb35px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]<\/p>\n Vous souhaitez aller plus loin et obtenir des conseils personnalis\u00e9s pour votre marque ?<\/p>\n [\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/www.linkedin.com\/\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb button_text=\u00a0\u00bbJ’envoie mon brief\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_bg_color=\u00a0\u00bb#FF4E00″ button_border_width=\u00a0\u00bb8px\u00a0\u00bb button_border_color=\u00a0\u00bb#FF4E00″ button_border_radius=\u00a0\u00bb0px\u00a0\u00bb button_font=\u00a0\u00bbRoboto|700|||||||\u00a0\u00bb button_icon=\u00a0\u00bb$||divi||400″ button_icon_color=\u00a0\u00bb#ffffff\u00a0\u00bb button_on_hover=\u00a0\u00bboff\u00a0\u00bb custom_margin=\u00a0\u00bb-21px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Parcourez nos \u00e9tudes de cas et d\u00e9couvrez comment nous avons accompagn\u00e9 Baron de Ley Winery et r\u00e9pondu \u00e0 leurs enjeux strat\u00e9giques avec des campagnes sur-mesure.<\/p>\n","protected":false},"author":19,"featured_media":13972,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[236],"project_tag":[],"class_list":["post-16847","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-fr"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/16847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/comments?post=16847"}],"version-history":[{"count":16,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/16847\/revisions"}],"predecessor-version":[{"id":31380,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/16847\/revisions\/31380"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media\/13972"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media?parent=16847"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_category?post=16847"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_tag?post=16847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}100% des consommateurs recommandent le produit <\/strong><\/h2>\n<\/div>\n<\/div>\n
Booster le trafic et le reach avec un influenceur professionnel<\/strong><\/h2>\n<\/div>\n<\/div>\n