{"id":16851,"date":"2022-08-12T15:50:23","date_gmt":"2022-08-12T15:50:23","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-influenceurs-pour-freche-freunde-baby\/"},"modified":"2023-11-28T10:01:25","modified_gmt":"2023-11-28T10:01:25","slug":"nano-influenceurs-pour-freche-freunde-baby","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/fr\/project\/nano-influenceurs-pour-freche-freunde-baby\/","title":{"rendered":"Nano Influenceurs pour Freche Freunde Baby"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbHero\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ background_color=\u00a0\u00bb#FF4E00″ background_image=\u00a0\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00a0\u00bb custom_padding=\u00a0\u00bb67px|0px|67.1875px|0px|false|false\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb animation_intensity_zoom=\u00a0\u00bb4%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbtop\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb3%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ text_font=\u00a0\u00bbRoboto|500||on|||||\u00a0\u00bb text_text_color=\u00a0\u00bb#353740″ text_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_margin=\u00a0\u00bb||19px|||\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

ACTIVATION NANO INFLUENCEURS<\/p>\n

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Cas clients
<\/tt-underline> FRECHE FREuNDE BABY<\/h1>\n

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Freche Freunde nous a sollicit\u00e9 alors que la marque avait pour objectif d’\u00e9tendre son portefeuille produits. Nous avons alors contribu\u00e9 \u00e0 dynamiser le lancement de son nouveau produit Freche Freunde Baby gr\u00e2ce \u00e0 la puissance de la Nano Influence. Ainsi, 500 Nano Influenceurs<\/strong> (principalement des nouveaux parents dont le b\u00e9b\u00e9 mangeait encore de la bouillie et qui pr\u00e9f\u00e9raient acheter des pots de fruits pour leur b\u00e9b\u00e9) ont \u00e9t\u00e9 activ\u00e9s. Ils ont eu la chance d’\u00eatre les premiers consommateurs \u00e0 essayer les nouveaux produits de la marque et \u00e0 d\u00e9velopper sa notori\u00e9t\u00e9 via des \u00e9changes offline, des messages sur les r\u00e9seaux sociaux et des ratings & reviews. Pour leur garantir une exp\u00e9rience id\u00e9ale, les influenceurs ont tous re\u00e7u une box de produits avec 4 saveurs diff\u00e9rentes. De plus, les parents ont \u00e9t\u00e9 inform\u00e9s et inspir\u00e9s tout au long de la campagne gr\u00e2ce \u00e0 des articles de blog, des newsletters et un soutien individuel par e-mail. <\/span><\/p>\n

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Plus de 440 ratings & reviews de confiance gr\u00e2ce \u00e0 500 Nano Influenceurs<\/span><\/p>\n

Plus d’1.1 M d’impressions online<\/strong> ont \u00e9t\u00e9 g\u00e9n\u00e9r\u00e9es et plus de 71 000 personnes<\/strong> ont \u00e9t\u00e9 touch\u00e9es via la recommandation de pair-\u00e0-pair. Plus de 440 ratings & reviews<\/strong> sur le go\u00fbt et la qualit\u00e9 des produits ont \u00e9t\u00e9 publi\u00e9s sur le site dm.de. A la fin de la campagne, 98%<\/strong> recommandent les pots pour b\u00e9b\u00e9s Freche Freunde.<\/p>\n

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Vous souhaitez aller plus loin et obtenir des conseils personnalis\u00e9s pour votre marque ?<\/p>\n

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Parcourez nos \u00e9tudes de cas et d\u00e9couvrez comment nous avons accompagn\u00e9 Freche Freunde Baby et r\u00e9pondu \u00e0 leurs enjeux strat\u00e9giques avec des campagnes sur-mesure.<\/p>\n","protected":false},"author":19,"featured_media":9943,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[236],"project_tag":[],"class_list":["post-16851","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-fr"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/16851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/comments?post=16851"}],"version-history":[{"count":21,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/16851\/revisions"}],"predecessor-version":[{"id":31379,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/16851\/revisions\/31379"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media\/9943"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media?parent=16851"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_category?post=16851"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_tag?post=16851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}