{"id":17116,"date":"2022-08-30T08:08:48","date_gmt":"2022-08-30T08:08:48","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-influenceurs-pour-la-tech-school-ironhack\/"},"modified":"2023-11-28T10:00:44","modified_gmt":"2023-11-28T10:00:44","slug":"nano-influenceurs-pour-la-tech-school-ironhack","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/fr\/project\/nano-influenceurs-pour-la-tech-school-ironhack\/","title":{"rendered":"Nano Influenceurs pour la Tech School IronHack"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbHero\u00a0\u00bb _builder_version=\u00a0\u00bb4.16.0″ background_color=\u00a0\u00bb#FF4E00″ background_image=\u00a0\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00a0\u00bb custom_padding=\u00a0\u00bb67px|0px|67.1875px|0px|false|false\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb animation_intensity_zoom=\u00a0\u00bb4%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbtop\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb3%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16.0″ text_font=\u00a0\u00bbRoboto|500||on|||||\u00a0\u00bb text_text_color=\u00a0\u00bb#353740″ text_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_margin=\u00a0\u00bb||19px|||\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

ACTIVATION NANO INFLUENCEURS<\/p>\n

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Cas clients
<\/tt-underline>Ironhack<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbCase Study Text\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb110px||18px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb|auto||11px||\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text quote_border_color=\u00a0\u00bb#FF4E00″ _builder_version=\u00a0\u00bb4.16.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbRoboto|500|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb quote_font=\u00a0\u00bbRoboto|300|on||||||\u00a0\u00bb header_font=\u00a0\u00bbRoboto|900|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb45px\u00a0\u00bb header_2_font=\u00a0\u00bbRoboto|900|||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

En Juin 2022, nous avons aid\u00e9, pour la premi\u00e8re fois en France, une Tech School, en<\/span> menant une \u00e9tude sur la reconversion professionnelle.<\/span> Ironhack propose des formations intensives en d\u00e9veloppement Web, UX\/UI Design, Data Analysis and Cyber Security, en ligne ou en pr\u00e9sentiel, \u00e0 temps plein ou \u00e0 temps partiel. L’\u00e9cole <\/span>permet au plus grand nombre d’entreprendre une reconversion professionnelle. Dans le cadre de cette collaboration, <\/span>nos principaux objectifs \u00e9taient dans un premier temps d’\u00e9valuer l’int\u00e9r\u00eat pour la r\u00e9orientation professionnelle et la formation num\u00e9rique. Le but \u00e9tait \u00e9galement de d\u00e9velopper la notori\u00e9t\u00e9 d’Ironhack et de g\u00e9n\u00e9rer du trafic sur sa plateforme afin de cr\u00e9er des conversions, c’est-\u00e0-dire des inscriptions \u00e0 des formations.<\/span><\/p>\n

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2 500 r\u00e9pondants \u00e0 une \u00e9tude d’envergure sur la reconversion professionnelle.<\/span><\/h2>\n

Nous avons activ\u00e9 2 500 nano influenceurs<\/strong> de notre plateforme TRND.fr pour cette \u00e9tude \u00e0 grande \u00e9chelle sur ce sujet d’actualit\u00e9. Nous les avons rigoureusement s\u00e9lectionn\u00e9s en fonction des crit\u00e8res d\u00e9finis par l’\u00e9cole. Les personnes interrog\u00e9es correspondaient \u00e0 4 profils : elles \u00e9taient soit en cours de reconversion professionnelle, soit avaient le projet de changer de carri\u00e8re, soit connaissaient quelqu’un qui avait cette intention ou soit souhaitaient simplement donner leur avis sur le sujet.<\/span><\/p>\n

Cette enqu\u00eate d’1 mois comprenait 24 questions sur 2 sujets principaux d\u00e9finis avec Ironhack : les g\u00e9n\u00e9ralit\u00e9s sur la reconversion professionnelle (motivations, perception, aides financi\u00e8res…) et l’\u00e9cole Ironhack (notori\u00e9t\u00e9, USP…).<\/span><\/p>\n

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\u00ab\u00a0Cette campagne nous a permis de mesurer l’int\u00e9r\u00eat des personnes pour une r\u00e9orientation professionnelle dans le secteur de la Tech, mais aussi de comprendre leurs motivations et les difficult\u00e9s qu’elles pouvaient rencontrer lorsqu’elles voulaient entreprendre une formation, afin d’adapter notre offre et notre communication\u00a0\u00bb, Manon Roux, Growth Manager chez Ironhack.<\/strong><\/p>\n<\/blockquote>\n

Apr\u00e8s avoir recueilli les r\u00e9sultats et proc\u00e9d\u00e9 \u00e0 leur analyse, nous avons \u00e9t\u00e9 en mesure de communiquer les principaux enseignements et les prochaines \u00e9tapes concr\u00e8tes \u00e0 l’\u00e9cole. Dans un deuxi\u00e8me temps, nous avons r\u00e9activ\u00e9 les Nano Influenceurs qui avaient exprim\u00e9 leur int\u00e9r\u00eat pour l’Ironhack Tech School lors de la premi\u00e8re \u00e9tape via une offre sp\u00e9ciale : une bourse individuelle ! Au cours de cette enqu\u00eate aupr\u00e8s de Nano Influenceurs, 56 nouvelles inscriptions ont \u00e9t\u00e9 identifi\u00e9es par Ironhack !<\/p>\n

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\u00ab\u00a0La pr\u00e9sentation des r\u00e9sultats, des recommandations et des actions \u00e0 mener \u00e9tait claire et compl\u00e8te, ce qui nous a permis d’adapter notre strat\u00e9gie et d’obtenir des r\u00e9sultats imm\u00e9diats. Nous n’avions jamais travaill\u00e9 avec une agence d’influence auparavant et nous avons \u00e9t\u00e9 s\u00e9duits par le professionnalisme et la capacit\u00e9 de l’\u00e9quipe \u00e0 d\u00e9ployer une strat\u00e9gie d’influence globale\u00a0\u00bb, <\/span>Manon Roux, Growth Manager chez Ironhack. <\/strong><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n

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Vous souhaitez aller plus loin et obtenir des conseils personnalis\u00e9s pour votre marque ?<\/p>\n

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Parcourez nos \u00e9tudes de cas et d\u00e9couvrez comment nous avons accompagn\u00e9 IronHack et r\u00e9pondu \u00e0 leurs enjeux strat\u00e9giques avec des campagnes sur-mesure.<\/p>\n","protected":false},"author":19,"featured_media":16535,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[289],"project_tag":[],"class_list":["post-17116","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-service-fr"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t