{"id":17324,"date":"2022-09-08T12:43:25","date_gmt":"2022-09-08T12:43:25","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/micro-macro-influenceurs-pour-une-routine-solaire\/"},"modified":"2023-11-28T10:00:09","modified_gmt":"2023-11-28T10:00:09","slug":"micro-macro-influenceurs-pour-une-routine-solaire","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/fr\/project\/micro-macro-influenceurs-pour-une-routine-solaire\/","title":{"rendered":"Micro & Macro Influenceurs pour une routine solaire"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbHero\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ background_color=\u00a0\u00bb#FF4E00″ background_image=\u00a0\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00a0\u00bb custom_padding=\u00a0\u00bb67px|0px|67.1875px|0px|false|false\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb animation_intensity_zoom=\u00a0\u00bb4%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbtop\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb3%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16.0″ text_font=\u00a0\u00bbRoboto|500||on|||||\u00a0\u00bb text_text_color=\u00a0\u00bb#353740″ text_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_margin=\u00a0\u00bb||19px|||\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

MICRO & MACRO INFLUENCEURS<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00a0\u00bbtt-white\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb header_font=\u00a0\u00bbRoboto|900||on|||||\u00a0\u00bb header_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_font_size=\u00a0\u00bb50px\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Case Study
<\/tt-underline>nUTRI&CO<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbCase Study Text\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb110px||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbRoboto|500|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb header_font=\u00a0\u00bbRoboto|900|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb45px\u00a0\u00bb header_2_font=\u00a0\u00bbRoboto|900|||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

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En Juin 2022, nous avons aid\u00e9 <\/span><\/span><\/span>Nutri&Co<\/span><\/span>, une marque de compl\u00e9ments alimentaires. La <\/span><\/span><\/span>campagne d’influence \u00e9tait ax\u00e9e sur leur cure solaire \u00ab\u00a0Le Solaire\u00a0\u00bb. Nos principaux <\/span><\/span><\/span>objectifs \u00e9taient d’accro\u00eetre la notori\u00e9t\u00e9 de ce traitement d’un mois et <\/span><\/span><\/span>de d\u00e9velopper la visibilit\u00e9 de la marque en g\u00e9n\u00e9rant des contenus attrayants et qualitatifs.<\/span><\/span><\/p>\n

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7 micro & macro influenceurs r\u00e9mun\u00e9r\u00e9s<\/strong><\/h2>\n

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Nous avons s\u00e9lectionn\u00e9 une \u00e9quipe de 5 micro influenceurs et de 2 macro influenceurs<\/strong> <\/span><\/span><\/span>pour leurs comptes mode, lifestyle ou sport et parce qu’ils allaient <\/span><\/span><\/span>tous \u00eatre au soleil cet \u00e9t\u00e9, ce qui est essentiel pour tester la cure.<\/span><\/span><\/span><\/p>\n

Apr\u00e8s la phase de briefing, les amoureux du soleil ont re\u00e7u une bo\u00eete compos\u00e9e du compl\u00e9ment alimentaire \u00ab\u00a0Le <\/span><\/span><\/span>Solaire\u2019, un mot de bienvenue, une gourde et une brochure. <\/span><\/span><\/span>Ils <\/span><\/span><\/span>ont ainsi pu tester la cure pendant 1 mois.<\/span><\/span> <\/span>La campagne a \u00e9t\u00e9 rythm\u00e9e <\/span><\/span><\/span>par trois moments cl\u00e9s sur Instagram pour chacun des cr\u00e9ateurs de contenu: la publication <\/span><\/span><\/span>d’une premi\u00e8re story unboxing avant le d\u00e9but de la cure, un post dans le feed au <\/span><\/span><\/span>milieu du traitement et enfin une story pour conclure leur exp\u00e9rience d’un mois. Cette campagne <\/span><\/span><\/span>a eu beaucoup de succ\u00e8s sur les r\u00e9seaux sociaux avec environ6,6 millions de visiteurs en ligne.<\/strong> Gr\u00e2ce \u00e0 des <\/span><\/span><\/span>contenus de qualit\u00e9, les influenceurs ont mis en avant la facilit\u00e9 et les avantages de la prise de compl\u00e9ments alimentaires solaires <\/span><\/span><\/span>pour pr\u00e9parer la peau avant l’exposition au soleil.<\/span><\/span><\/span><\/p>\n

Pour plus de r\u00e9sultats, regardez la vid\u00e9o ci-dessous ou faites d\u00e9filer vers le bas.<\/span><\/p>\n

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Vous souhaitez aller plus loin et obtenir des conseils personnalis\u00e9s pour votre marque ?<\/p>\n

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Parcourez nos \u00e9tudes de cas et d\u00e9couvrez comment nous avons accompagn\u00e9 Nutri & Co et r\u00e9pondu \u00e0 leurs enjeux strat\u00e9giques avec des campagnes sur-mesure.<\/p>\n","protected":false},"author":28,"featured_media":17329,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[245],"project_tag":[],"class_list":["post-17324","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-sante"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t