[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbHero\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ background_color=\u00a0\u00bb#FF4E00″ background_image=\u00a0\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00a0\u00bb custom_padding=\u00a0\u00bb67px|0px|67.1875px|0px|false|false\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb animation_intensity_zoom=\u00a0\u00bb4%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbtop\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb3%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16.0″ text_font=\u00a0\u00bbRoboto|500||on|||||\u00a0\u00bb text_text_color=\u00a0\u00bb#353740″ text_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_margin=\u00a0\u00bb||19px|||\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
MACRO & STAR INFLUENCEURS<\/p>\n
[\/et_pb_text][et_pb_text module_class=\u00a0\u00bbtt-white\u00a0\u00bb _builder_version=\u00a0\u00bb4.16.0″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb header_font=\u00a0\u00bbRoboto|900||on|||||\u00a0\u00bb header_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_font_size=\u00a0\u00bb50px\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbCase Study Text\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb110px||18px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb-40px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbRoboto|500|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb header_font=\u00a0\u00bbRoboto|900|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb45px\u00a0\u00bb header_2_font=\u00a0\u00bbRoboto|900|||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
Ils ont obtenu des r\u00e9sultats \u00e9tonnants : plus de 2 millions d’impressions en ligne ! Faites d\u00e9filer la page pour d\u00e9couvrir les principaux indicateurs cl\u00e9s de performance.<\/p>\n
La marque d’huile Coosur est le leader du segment de l’huile extra vierge en Espagne. Elle est originaire de Ja\u00e9n, en Espagne, qui est la plus grande zone de production d’huile d’olive au monde. D\u00e9but 2022, nous avons aid\u00e9 Coosur \u00e0 accro\u00eetre sa notori\u00e9t\u00e9 sur les r\u00e9seaux sociaux et \u00e0 \u00e9duquer les consommateurs sur l’utilisation de cette huile d’olive extra vierge dans des plats originaux.<\/strong> Ils souhaitaient \u00e9galement accro\u00eetre l’engagement de leur communaut\u00e9 et stimuler les conversions.<\/strong><\/p>\n <\/p>\n<\/div>\n<\/div>\n La cl\u00e9 de cette campagne a \u00e9t\u00e9 l’excellent concept cr\u00e9atif : #conSdeSur<\/span><\/strong> (\u00ab\u00a0avec le S du Sud\u00a0\u00bb). En versant l’huile, vous \u00e9crivez la forme d’un S, qui est li\u00e9e au mot \u00ab\u00a0Sur\u00a0\u00bb (Sud), qui est la r\u00e9gion d’Espagne o\u00f9 Coosur est n\u00e9e et o\u00f9 les ma\u00eetres traditionnels de l’huile d’olive produisent la meilleure qualit\u00e9 de produit.<\/p>\n <\/p>\n<\/div>\n<\/div>\n Nous avons s\u00e9lectionn\u00e9 4 influenceurs stars et 1 macro<\/strong> qui \u00e9taient des personnes c\u00e9l\u00e8bres et populaires, certains li\u00e9s \u00e0 la gastronomie et avec plus de 60% d’audience espagnole. Leur mission \u00e9tait de partager \u00e0 travers 3 histoires et 1 carrousel comment ils mettent une touche d’huile d’olive extra Coosur dans des plats simples. Ensuite, ils ont invit\u00e9 leurs followers \u00e0 partager dans leurs propres profils leur utilisation de Coosur. Selon la fa\u00e7on dont ils le faisaient, ils pouvaient savoir \u00ab\u00a0combien de Sud ils avaient en eux\u00a0\u00bb<\/strong>.<\/p>\n Ils ont obtenu des r\u00e9sultats \u00e9tonnants : plus de 2 millions d’impressions en ligne ! Faites d\u00e9filer vers le bas pour obtenir les KPI de la campagne !<\/b><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][et_pb_video src=\u00a0\u00bbhttps:\/\/youtu.be\/BsdgGQhr8jE\u00a0\u00bb _builder_version=\u00a0\u00bb4.16.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb90%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbFun Fact Section\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ background_color=\u00a0\u00bb#252422″ custom_margin=\u00a0\u00bb-126px|||||\u00a0\u00bb custom_padding=\u00a0\u00bb110px||50px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_5,1_5,1_5,1_5,1_5″ admin_label=\u00a0\u00bbFun Fact\u00a0\u00bb _builder_version=\u00a0\u00bb4.16.0″ custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb60px||40px|||\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb animation_direction=\u00a0\u00bbtop\u00a0\u00bb animation_intensity_zoom=\u00a0\u00bb10%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_number_counter title=\u00a0\u00bbImpressions globales\u00a0\u00bb number=\u00a0\u00bb+2Mio\u00a0\u00bb percent_sign=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.16.0″ title_font=\u00a0\u00bbRoboto|700|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb title_font_size=\u00a0\u00bb18px\u00a0\u00bb number_font=\u00a0\u00bbRoboto|700|||||||\u00a0\u00bb number_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb number_font_size=\u00a0\u00bb50px\u00a0\u00bb number_line_height=\u00a0\u00bb90px\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_number_counter title=\u00a0\u00bbTaux d’engagement\u00a0\u00bb number=\u00a0\u00bb2.4%\u00a0\u00bb percent_sign=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.16.0″ title_font=\u00a0\u00bbRoboto|700|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb title_font_size=\u00a0\u00bb18px\u00a0\u00bb number_font=\u00a0\u00bbRoboto|700|||||||\u00a0\u00bb number_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb number_font_size=\u00a0\u00bb50px\u00a0\u00bb number_line_height=\u00a0\u00bb90px\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_number_counter title=\u00a0\u00bbReach Online\u00a0\u00bb number=\u00a0\u00bb1.8Mio\u00a0\u00bb percent_sign=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.16.0″ title_font=\u00a0\u00bbRoboto|700|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb title_font_size=\u00a0\u00bb18px\u00a0\u00bb number_font=\u00a0\u00bbRoboto|700|||||||\u00a0\u00bb number_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb number_font_size=\u00a0\u00bb50px\u00a0\u00bb number_line_height=\u00a0\u00bb90px\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_number_counter title=\u00a0\u00bbInteractions sur Instagram\u00a0\u00bb number=\u00a0\u00bb12.5K\u00a0\u00bb percent_sign=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.16.0″ title_font=\u00a0\u00bbRoboto|700|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb title_font_size=\u00a0\u00bb18px\u00a0\u00bb number_font=\u00a0\u00bbRoboto|700|||||||\u00a0\u00bb number_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb number_font_size=\u00a0\u00bb50px\u00a0\u00bb number_line_height=\u00a0\u00bb90px\u00a0\u00bb custom_margin=\u00a0\u00bb|-50px||-50px|false|false\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_number_counter title=\u00a0\u00bbContenus d’influenceurs\u00a0\u00bb number=\u00a0\u00bb24″ percent_sign=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.16.0″ title_font=\u00a0\u00bbRoboto|700|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb title_font_size=\u00a0\u00bb18px\u00a0\u00bb number_font=\u00a0\u00bbRoboto|700|||||||\u00a0\u00bb number_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb number_font_size=\u00a0\u00bb50px\u00a0\u00bb number_line_height=\u00a0\u00bb90px\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text module_class=\u00a0\u00bbtt-black\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|700|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb header_font=\u00a0\u00bbRoboto|900|||||||\u00a0\u00bb header_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_font_size=\u00a0\u00bb35px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]<\/p>\n Vous souhaitez aller plus loin et obtenir des conseils personnalis\u00e9s pour votre marque ?<\/p>\n [\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/www.linkedin.com\/\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb button_text=\u00a0\u00bbJ’envoie mon brief\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_bg_color=\u00a0\u00bb#FF4E00″ button_border_width=\u00a0\u00bb8px\u00a0\u00bb button_border_color=\u00a0\u00bb#FF4E00″ button_border_radius=\u00a0\u00bb0px\u00a0\u00bb button_font=\u00a0\u00bbRoboto|700|||||||\u00a0\u00bb button_icon=\u00a0\u00bb$||divi||400″ button_icon_color=\u00a0\u00bb#ffffff\u00a0\u00bb button_on_hover=\u00a0\u00bboff\u00a0\u00bb custom_margin=\u00a0\u00bb-21px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Parcourez nos \u00e9tudes de cas et d\u00e9couvrez comment nous avons accompagn\u00e9 Coosur et r\u00e9pondu \u00e0 leurs enjeux strat\u00e9giques avec des campagnes sur-mesure.<\/p>\n","protected":false},"author":19,"featured_media":17699,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[236],"project_tag":[],"class_list":["post-18463","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-fr"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/18463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/comments?post=18463"}],"version-history":[{"count":19,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/18463\/revisions"}],"predecessor-version":[{"id":31376,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/18463\/revisions\/31376"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media\/17699"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media?parent=18463"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_category?post=18463"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_tag?post=18463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Un concept cr\u00e9atif fort est la base d’une campagne r\u00e9ussie<\/strong><\/h2>\n<\/div>\n<\/div>\n
Des cr\u00e9ateurs de contenu professionnels pour des clich\u00e9s parfaits<\/strong><\/h2>\n<\/div>\n<\/div>\n