{"id":18542,"date":"2022-11-15T13:12:56","date_gmt":"2022-11-15T13:12:56","guid":{"rendered":"https:\/\/www.territory-influence.com\/?post_type=project&p=18542"},"modified":"2023-07-11T13:20:27","modified_gmt":"2023-07-11T13:20:27","slug":"nano-influenceurs-pour-nana-intimewear","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/fr\/project\/nano-influenceurs-pour-nana-intimewear\/","title":{"rendered":"Nano Influenceurs pour NANA\u2122 Intimewear"},"content":{"rendered":"

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ACTIVATION NANO INFLUENCEURS<\/p>\n

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Cas clients
<\/tt-underline>NANA\u2122 Intimewear<\/h1>\n

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En France, nous avons accompagn\u00e9 la marque d\u2019hygi\u00e8ne f\u00e9minine NANA\u2122 (groupe Essity) avec une campagne d\u2019influence pour soutenir le lancement de sa nouvelle gamme de culottes menstruelles Intimewear.<\/span><\/p>\n

Nous avons s\u00e9lectionn\u00e9 et activ\u00e9 250 nano influenceuses de notre communaut\u00e9 TRND. Elles ont pu d\u00e9couvrir et tester\u00a0les deux nouvelles culottes menstruelles NANA\u2122 Intimewear pour flux abondants ou l\u00e9gers.<\/strong> Toutes \u00e9taient dubitatives quant \u00e0 l\u2019efficacit\u00e9 et la praticit\u00e9 des culottes menstruelles. Pour les convaincre, nous les avons \u00e9duqu\u00e9es sur la marque, les b\u00e9n\u00e9fices et avantages des diff\u00e9rentes culottes ainsi que sur la fa\u00e7on de les laver.<\/span><\/p>\n

<\/span><\/p>\n

212 \u00e9valuations et commentaires publi\u00e9s sur le site Nana.fr<\/strong><\/span><\/h2>\n

Apr\u00e8s deux semaines d\u2019activation et d\u2019essais produit, 212 \u00e9valuations et avis ont \u00e9t\u00e9 publi\u00e9s sur le site Nana. Il y a eu 163 avis pour la r\u00e9f\u00e9rence \u00ab Hispter \u00bb, et 49 pour la r\u00e9f\u00e9rence \u00ab Br\u00e9silienne \u00bb. De nombreux verbatims positifs ont \u00e9t\u00e9 g\u00e9n\u00e9r\u00e9s sur les pages produits avec des partages d’exp\u00e9rience approfondis et des t\u00e9moignages personnels.\u00a0<\/span><\/p>\n

\n

\u00ab\u00a0Super d\u00e9couverte, \u00e7a m’a clairement fait changer tous mes a prioris sur les culottes menstruelles. <\/strong>Je l’ai adopt\u00e9, j’en suis fan !\u00a0\u00bb
<\/em>Melissa, TRNDer \u2013 5\/5 review<\/strong><\/em><\/span><\/p>\n<\/blockquote>\n

\n

\u00ab\u00a0Merci pour cette d\u00e9couverte ! Ayant d\u00e9j\u00e0 essay\u00e9 d’autres marques, je peux dire que Nana Intimewear m’a conquise \u00e0 1000%.<\/strong> J’ai enfin une culotte absorbante, f\u00e9minine et invisible !\u00a0\u00bb
<\/em>Valou, TRNDer \u2013 5\/5 review<\/strong><\/span><\/p>\n<\/blockquote>\n

Faites d\u00e9filer vers le bas pour obtenir les KPI de la campagne !<\/span><\/strong><\/p>\n

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Partagez sur<\/h1>\n

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Parcourez nos \u00e9tudes de cas et d\u00e9couvrez comment nous avons accompagn\u00e9 NANA Intimewear et r\u00e9pondu \u00e0 leurs enjeux strat\u00e9giques avec des campagnes sur-mesure.<\/p>\n","protected":false},"author":19,"featured_media":18613,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[247],"project_tag":[317,318,320,319],"class_list":["post-18542","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-hygiene","project_tag-infuenceurs","project_tag-marketing-dinfluence","project_tag-nano-influenceurs","project_tag-strategie-marketing-dinfluence"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/18542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/comments?post=18542"}],"version-history":[{"count":11,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/18542\/revisions"}],"predecessor-version":[{"id":26005,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/18542\/revisions\/26005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media\/18613"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media?parent=18542"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_category?post=18542"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_tag?post=18542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}