{"id":20086,"date":"2023-01-26T09:15:24","date_gmt":"2023-01-26T09:15:24","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-micro-influencers-for-caprice-des-anges\/"},"modified":"2023-11-28T09:58:54","modified_gmt":"2023-11-28T09:58:54","slug":"nano-micro-influencers-for-caprice-des-anges","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/fr\/project\/nano-micro-influencers-for-caprice-des-anges\/","title":{"rendered":"Nano & Micro influenceurs pour Caprice des Anges"},"content":{"rendered":"

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NANO & MICRO INFLUENCER ACTIVATION<\/p>\n

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Case Study
<\/tt-underline>\u00a0CAPRICE DES ANGES<\/h1>\n

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In France, we helped the well-known brand Caprice des Dieux<\/a> to promote \u2018Caprice des Anges\u2019, a specific product of its range. The aim was to encourage the promotion of this product, less known than the brand\u2019s iconic one. They also wanted to educate customers about the different ways to eat this cheese and recruit new consumers.<\/p>\n

1,1<\/strong>00 NANO AND MICRO INFLUENCERS CHEESE LOVERS<\/strong><\/h2>\n

We selected 1,000 nano and 100 micro influencers for this campaign. 95% of them were women, who loved to eat cheese, especially fresh one. And 80% of them confirmed they consume cheese from competitors\u2019 brands.<\/p>\n

They all received a box with details about the brand and product, with coupons to share and activate offline. During two weeks, they had the opportunity to taste \u2018Caprice des Anges\u2019 into different ways: both spread and sliced. They were asked to share their experience with their online community on social media as well their relatives.
The product has received a very positive response, with good reviews and a recommendation rate of 94%. 85% of the influencers also commented they would buy the cheese after the campaign.<\/p>\n

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Diaboloflo : \u201c I enjoyed this light and delicious cheese. It can be easily cut and I like the packaging. Very good cheese, I would totally recommend! \u201c<\/p>\n<\/blockquote>\n

At the end of the project, \u2018Caprice des Anges\u2019 was rated 4.5\/5 and 4.6\/5 for the brand.<\/p>\n

Scroll down to get more result or browse here<\/a> to check our latest marketing campaigns<\/span><\/span><\/p>\n<\/div>\n<\/div>\n

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Vous souhaitez aller plus loin et obtenir des conseils personnalis\u00e9s pour votre marque ?<\/p>\n

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Parcourez nos \u00e9tudes de cas et d\u00e9couvrez comment nous avons accompagn\u00e9 Caprice des Anges et r\u00e9pondu \u00e0 leurs enjeux strat\u00e9giques avec des campagnes sur-mesure.<\/p>\n","protected":false},"author":19,"featured_media":19931,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[236],"project_tag":[353,354,355,356,357,358,359],"class_list":["post-20086","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-fr","project_tag-food-beverage-industry-fr","project_tag-influencer-campaign-fr","project_tag-influencer-marketing-fr","project_tag-influencer-marketing-case-study-fr","project_tag-micro-influencers-fr","project_tag-nano-influencers-fr","project_tag-the-best-influencer-campaigns-fr"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/20086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/comments?post=20086"}],"version-history":[{"count":29,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/20086\/revisions"}],"predecessor-version":[{"id":31375,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/20086\/revisions\/31375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media\/19931"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media?parent=20086"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_category?post=20086"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_tag?post=20086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}