{"id":20771,"date":"2023-01-27T14:27:37","date_gmt":"2023-01-27T14:27:37","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-influencers-for-nana-courb-v\/"},"modified":"2023-07-12T08:09:37","modified_gmt":"2023-07-12T08:09:37","slug":"nano-influencers-for-nana-courb-v","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/fr\/project\/nano-influencers-for-nana-courb-v\/","title":{"rendered":"Nano Influencers for NANA Courb-V"},"content":{"rendered":"

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NANO INFLUENCER ACTIVATION<\/p>\n

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Case Study
<\/tt-underline>NANA\u2122 COURB-V<\/strong><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbCase Study Text\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb110px||18px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

NANA\u2122 launched a new menstrual pad with a special fitting technology: Courb-V. It comes to replace the existing Ultra lines range and is specially designed to fit all body shapes. With this campaign, we helped to educate the current consumers about this important change and the benefits of this adaptative innovation. We also helped NANA\u2122\u00a0<\/sup>to be considered as a trustworthy brand.<\/p>\n

250 women nano influencers to experiment the new technology<\/strong><\/h2>\n

Among the +7K applications that we received, we selected 250 women to test the new NANA\u2122 Courb-V technology. They were all familiar with menstrual pads and knew the brand NANA\u2122.<\/p>\n

For the campaign, they received 2 references to experiment: NANA\u2122 V-Protection to be used during the day and another for the night called NANA\u2122 Good Night. We educated them about the brand history as well as the product benefits and new technology Courb-V.
After 2 weeks, they were able to share their experience with photos, comments and give their opinions.<\/p>\n

\n

Laury37: \u201cThere was no discomfort sensation during the day, I felt well protected and safe despite some pretty hectic activities. During the night, it was the same even though I move a lot in my sleep, the pads did not move and did the job very well!\u201d<\/em><\/p>\n<\/blockquote>\n

Scroll down to get more result or browse here<\/a> to check our latest marketing campaigns.<\/p>\n

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Parcourez nos \u00e9tudes de cas et d\u00e9couvrez comment nous avons accompagn\u00e9 NANA Courb-V et r\u00e9pondu \u00e0 leurs enjeux strat\u00e9giques avec des campagnes sur-mesure.<\/p>\n","protected":false},"author":35,"featured_media":19980,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[247],"project_tag":[354,355,356,473,358,359,474],"class_list":["post-20771","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-hygiene","project_tag-influencer-campaign-fr","project_tag-influencer-marketing-fr","project_tag-influencer-marketing-case-study-fr","project_tag-influencers-fr","project_tag-nano-influencers-fr","project_tag-the-best-influencer-campaigns-fr","project_tag-the-best-influencers-marketing-campaign-examples-fr"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/20771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/comments?post=20771"}],"version-history":[{"count":12,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/20771\/revisions"}],"predecessor-version":[{"id":26052,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/20771\/revisions\/26052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media\/19980"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media?parent=20771"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_category?post=20771"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_tag?post=20771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}