{"id":22317,"date":"2023-05-02T08:17:33","date_gmt":"2023-05-02T08:17:33","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-micro-macro-influenceurs-pour-bepanthenderma\/"},"modified":"2023-07-11T12:17:36","modified_gmt":"2023-07-11T12:17:36","slug":"nano-micro-macro-influenceurs-pour-bepanthenderma","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/fr\/project\/nano-micro-macro-influenceurs-pour-bepanthenderma\/","title":{"rendered":"Nano, Micro & Macro influenceurs pour BepanthenDerma"},"content":{"rendered":"

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ACTIVATION DE NANO, MICRO & MACRO INFLUENCEURS<\/p>\n

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Cas clients
<\/tt-underline>BEPANTHENDERMA<\/h1>\n

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Lanc\u00e9e en 2021, BepanthenDerma<\/a> propose une gamme de soins hydratants pour le corps contenant plus de 90% d’ingr\u00e9dients naturels.<\/span>\u00a0La gamme Sensicontrol offre une solution compl\u00e8te pour apaiser et hydrater les peaux tr\u00e8s s\u00e8ches et sensibles.<\/span>
Nous avons r\u00e9cemment lanc\u00e9 une campagne de marketing d’influence en France, dans le but d’accro\u00eetre la visibilit\u00e9 en ligne de la marque, de sensibiliser les consommateurs \u00e0 l’utilisation appropri\u00e9e des produits, et de recruter de nouveaux clients en les encourageant \u00e0 int\u00e9grer BepanthenDerma dans leur routine quotidienne d’hydratation.<\/span><\/p>\n

Un mix parfait d’influenceurs pour atteindre les objectifs<\/strong><\/h2>\n

Pour garantir le succ\u00e8s de cette campagne, nous avons soigneusement s\u00e9lectionn\u00e9 1000 nano-influenceurs non r\u00e9mun\u00e9r\u00e9s parmi 10 000 candidatures de notre <\/span>communaut\u00e9 TRND<\/a>. Ces influenceurs \u00e9taient exclusivement des femmes \u00e2g\u00e9es de 25 \u00e0 49 ans, qui achetaient r\u00e9guli\u00e8rement des produits en pharmacie et en magasin de produits de sant\u00e9, et ayant la peau s\u00e8che \u00e0 tr\u00e8s s\u00e8che, ainsi qu’une pr\u00e9f\u00e9rence pour les produits naturels. Tout au long du projet, nous les avons impliqu\u00e9es gr\u00e2ce \u00e0 des m\u00e9canismes d’\u00e9ducation et de dialogue continus.<\/span><\/p>\n

Nous avons \u00e9galement s\u00e9lectionn\u00e9 2 macro influenceuses (@cindypoum<\/a> et @babychoufamily.fr<\/a>) ayant de 150 000 \u00e0 500 000 followers, ainsi que 3 micro influenceuses (@theprettyyusmu<\/a>, @chloegsl<\/a>, et @only_cathy<\/a>) ayant entre 20 000 et 50 000 followers. Ces derni\u00e8res sont sp\u00e9cialis\u00e9es dans la cr\u00e9ation de contenu lifestyle et beaut\u00e9, et correspondent parfaitement aux valeurs et \u00e0 l’image de la marque. Elles se sont montr\u00e9es enthousiastes \u00e0 l’id\u00e9e de mettre en avant la marque et les avantages du produit.<\/span><\/strong><\/p>\n

Apr\u00e8s quelques semaines d’utilisation du produit et d’acquisition d’expertise, les influenceurs ont partag\u00e9 leurs exp\u00e9riences positives avec leurs amis et leur famille par le biais du bouche-\u00e0-oreille. En outre, ils ont cr\u00e9\u00e9 1 721 \u00e9l\u00e9ments visuels r\u00e9utilisables pour la marque sur les m\u00e9dias sociaux. \u00c0 la fin de la campagne, ils \u00e9taient pleinement convaincus de l’efficacit\u00e9 du<\/span>\u00a0produit, 97 % d’entre eux validant son USP et 94 % exprimant leur intention de le racheter.<\/strong><\/p>\n

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\u00ab\u00a0Ce produit est incroyablement efficace et a \u00e9t\u00e9 adopt\u00e9 par tous les membres de ma famille. Contrairement \u00e0 d’autres cr\u00e8mes, il ne laisse pas de sensation grasse d\u00e9sagr\u00e9able sur la peau apr\u00e8s l’application. En l’espace de trois jours seulement, elle a hydrat\u00e9 ma peau \u00e0 la perfection. Elle a m\u00eame sauv\u00e9 mes coudes et mon visage des effets n\u00e9fastes du froid. Je le recommande vivement \u00e0 toute personne souffrant de peau s\u00e8che.\u00a0\u00bb SOPRECIOUS<\/em><\/p>\n<\/blockquote>\n

Notre \u00e9quipe d’influenceurs r\u00e9mun\u00e9r\u00e9s a cr\u00e9\u00e9 un contenu de haute qualit\u00e9 qui a \u00e9t\u00e9 diffus\u00e9 sur Instagram via 5 Reels et 5 Stories chacun. Cette strat\u00e9gie de marketing a g\u00e9n\u00e9r\u00e9 un total<\/span>\u00a0de 525 000 impressions et un taux d’engagement de 3,8 %.<\/strong><\/p>\n

Faites d\u00e9filer la page pour voir les KPIs de la campagne et d\u00e9couvrez d’autres cas clients<\/a>.<\/p>\n<\/div>\n<\/div>\n

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Partagez sur<\/h1>\n

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